RevSure + Navattic: Turning Interactive Demo Engagement into Revenue-Ready GTM Intelligence

B2B buying looks different today. Instead of relying on sales calls, prospects now do their own research. They visit websites, read content, and try interactive product demos to see how things work for themselves.

Interactive demos play a big role in how buyers make decisions. They help people see if a product fits their needs, understand its value, and get team buy-in before talking to sales. But the data from these demos, like views and completions, often stays stuck in demo tools and isn’t connected to CRM or revenue systems.

RevSure’s integration with Navattic fills this gap by incorporating demo engagement signals into RevSure’s GTM intelligence layer. B2B GTM teams can connect product exploration to actual buyers, accounts, and revenue decisions.

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Why Demo Engagement Is One of the Strongest Buying Signals

Not all engagement means the same thing. Someone reading a blog post is different from someone using a demo. Demo engagement shows stronger intent, as buyers are actively testing if the product fits their needs and solves their problems.

Despite this, most go-to-market teams treat demo engagement as a secondary metric. Sales teams are often unaware when an account explores a demo. Marketing teams struggle to measure demo impact beyond basic usage statistics. Revenue leaders lack insight into how product interaction relates to pipeline readiness.

The RevSure + Navattic integration changes how demo engagement is assessed and used. Instead of remaining a passive metric, demo activity becomes an active signal within RevSure’s unified GTM data model. Demo views and completions are captured, contextualized, and evaluated alongside firmographic data, behavioral activity, as well as intent signals. This allows teams to move beyond assumptions and start prioritizing accounts based on genuine product interest.

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How the RevSure + Navattic Integration Works

The integration collects engagement data from Navattic’s demos and sends it straight to RevSure. These signals become part of a full revenue intelligence system, not just separate analytics.

RevSure ingests demo engagement metrics and resolves them across anonymous and known journeys, associating activity with visitors, leads, and accounts. This means demo interactions are no longer disconnected from the rest of the buyer journey; they are mapped to the exact entities that sales and marketing teams already operate on.

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Key demo engagement signals captured include:

• Demo views and repeat engagement
• Completion metrics that indicate the depth of exploration
• Behavioral patterns that reflect active product evaluation

Once in RevSure, these signals help with intent scoring, account prioritization, and GTM workflows. Demo engagement adds another layer of insight for judging buyer readiness.

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Connecting Product Exploration to Real GTM Action

Attribution is a major challenge with self-serve product experiences. Buyers commonly explore demos before identifying themselves or entering the sales process. RevSure handles this by linking Navattic demo engagement to actual GTM entities as journeys progress.

When anonymous visitors engage with demos and later convert, their historical product exploration turns visible. When multiple stakeholders from the same company interact with demos, RevSure aggregates that activity at the account level, revealing buying group behavior.

This connection helps teams act faster and make better decisions. Sales doesn’t have to wait for form fills to spot interest. Marketing can see which demos drive pipeline. Revenue leaders get a clearer view of which accounts are moving from curiosity to real evaluation. This keeps GTM efforts in sync with buyer behavior.

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Impact Across Sales, Marketing, and Revenue Teams

The more teams use the RevSure and Navattic integration, the more valuable it becomes.

Sales teams can instantly see which accounts use demos and how deeply they explore. This helps them reach out at the right time and have more meaningful conversations. Reps know what prospects have already seen, making calls smoother and speeding up deals.

Marketing teams get a better view of how interactive demos drive intent and pipeline. Instead of just counting views, they can see how demo engagement links to account prioritization, new opportunities, and revenue. This helps them improve demo strategy, placement, and messaging.

Revenue and GTM leaders get a clearer, unified view of buyer readiness. Demo engagement becomes another tool for forecasting, checking the pipeline, and aligning teams. Now, decisions are based on real buyer actions, not just guesses or old signals.

Common use cases teams unlock with this integration include:

• Prioritizing accounts with high demo completion and repeat engagement
• Triggering sales actions based on product exploration thresholds
• Personalizing outreach based on demo behavior
• Measuring demo influence on pipeline and deal progression

By using demo engagement in their processes, teams turn interactive demos from passive tools into active drivers of revenue.

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From Demo Metrics to Revenue Intelligence

The RevSure + Navattic integration shows a broader change in how GTM teams should think about product engagement. In a world where buyers self-educate, the most valuable signals are the ones that show real evaluation, not just interest. Interactive demos provide that signal, but only when they are connected to the rest of your GTM data. RevSure ensures demo engagement is not just captured, but enriched, unified, and activated across your revenue engine.

With Navattic in RevSure, product exploration becomes visible, measurable, and actionable. Teams can spot high-intent accounts sooner, work better together, and run GTM strategies more precisely. Product demos are no longer just a marketing tool. With RevSure, they become a competitive edge and a clear sign of who’s ready to buy.