Product

Identity Resolution - Data Platform

Identify. Stitch. Unify every identity into one truth.

RevSure unifies anonymous visitor activity, multi-session behavior, CRM/MAP identities, and account-level data into a single, persistent identity. Multi-level fingerprinting creates durable visitor IDs, cross-session stitching reconstructs journeys without third-party cookies, and CRM/MAP merging connects anonymous interactions to known leads and accounts. The result: attribution-ready identities and AI-ready context across the entire funnel.

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The Identity Layer That Makes GTM AI Work

Power attribution, scoring, and orchestration with AI-ready identities built from verified data, governed enrichment, and continuous deduplication across systems.

Visitor Identity & Cross-Session Stitching

RevSure builds stable, privacy-aligned visitor identities without relying on third-party cookies using:

Multi-level fingerprinting that evaluates IP addresses, user agents, URL paths, timestamps, and behavioral patterns to generate durable visitor IDs.
Session stitching that connects web sessions, device changes, and return visits into one timeline, reducing fragmentation across channels.
Anonymous-to-known merging that automatically binds web interactions to CRM/MAP records upon form fill, email click, or event engagement.

This ensures all pre-conversion activity is attributed to the right person and account, giving GTM teams a complete journey from first touch to revenue.

CRM, MAP & Account Mapping

RevSure links fragmented system identities to build a unified B2B identity graph using:

Deterministic stitching across strong identifiers such as email, CRM IDs, or MAP IDs.
Probabilistic scoring for partial or inconsistent CRM/MAP fields.
Cross-system merging that ensures contacts, leads, and accounts map cleanly across Salesforce, HubSpot, Marketo, ad platforms, and enrichment sources.
Account association logic that links visitors and leads to accounts through domain-level inference, behavioral activity, and enrichment data.

This produces a governed identity layer, where every touchpoint resolves cleanly to the correct person and account.

Entity Resolution & Duplicate Suppression

RevSure’s advanced Entity Resolution Framework powers identity-level clean-up using:

Multiple configurations for leads, contacts, accounts, and campaigns with custom dimensions and source hierarchies.
Fuzzy, probabilistic, and exact match strategies for nuanced B2B data.
Cluster formation algorithms for identifying potential duplicates.
Manual overrides, exclusion controls, and safe reversion for governance.
Automated sync cycles that keep CRM, MAP, and RevSure continuously deduplicated.

This ensures identities remain accurate across all systems, preventing double-counting, broken journeys, or inconsistent attribution.

Attribute Enrichment & Identity Completeness

RevSure can additionally enrich identities with multi-dimensional intelligence, including:

Demographic attributes: title, seniority, geography, department.
Professional attributes: role, industry, company size, firmographics.
Social attributes: engagement data, social presence, intent cues.
Web interaction attributes: pages viewed, topics engaged, recency/frequency.
Journey tracking attributes: progression across funnel stages and buying behaviour.

All enrichment follows a governed, multi-provider workflow that preserves verified data and fills missing context without overwriting high-confidence fields. This produces robust, AI-ready identities that drive higher accuracy in attribution, scoring, and activation.

Governed Identity Assurance

Every identity decision is transparent, reviewable, and compliant through:

Probability scoring models that determine match confidence across fields.
Override workflows for human validation when matches fall below confidence thresholds.
Reversion capabilities that restore prior states to prevent accidental merges.
Detailed logs and reports that track identity merges, clusters resolved, attribute enrichment, and confidence thresholds.

This governance framework ensures GTM teams trust every linked identity, every attribution touch, and every downstream AI prediction.