Benchmarking Attribution Maturity Across Leading B2B Organizations Attribution is broken. And every B2B marketer knows it. In an era of fragmented buyer journeys, multi-threaded decision-makers, and signal overload across channels, legacy attribution models, whether last-touch or even basic multi-touch, are failing to keep up.So we asked over 60 senior B2B marketing leaders how they’re navigating the shift. The result is the RevSure Marketing Attribution Analysis Report, a definitive benchmark study revealing where attribution is falling short, what high-performing teams are doing differently, and how AI is reshaping attribution from measurement to orchestration.
Audit Your Own Maturity: See how your attribution model stacks up against industry peers, from anonymous tracking and stakeholder mapping to predictive forecasting.
Identify Common Gaps: Learn why 90% of teams still struggle with connecting buying group activity, tracking long-term impact, or forecasting pipeline from MQLs.
Understand the Role of AI: Explore how AI-driven attribution is moving beyond dashboards to fuel smarter campaign decisions, budget allocation, and full-funnel forecasting.
Strategic Playbooks: Access a 90-day roadmap to uplift your attribution practice, whether you’re just starting out or scaling AI-powered decisioning.
Download the report and see how your peers are evolving, and how you can too.
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