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Incrementality Testing

True Impact of Your Marketing with Incrementality Testing

Incrementality Testing helps you answer the most critical question for any marketer: Did this marketing activity actually drive additional conversions, or would those conversions have happened anyway? With our powerful testing methods, you’ll know exactly how much of an impact your campaigns are making.
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Advanced Incrementality Testing Methods for Unbiased, Reliable, and Actionable Marketing Insights

From identifying visitors and eliminating data duplicates to mapping prospects and detecting high-intent signals, RevSure turns hidden engagement into pipeline opportunities.
Statistical Conversion Lift Analysis
RevSure’s Statistical Conversion Lift Analysis measures and assesses the statistical significance of conversion lifts of a given marketing campaign /activity. You’ll get clear and statistically valid insights into which tactics are delivering the most conversion lifts.
Pre-Post Analysis
Our Pre-Post Analysis allows you to measure the change in performance before and after implementing a marketing intervention, campaign, or activity. This approach helps you understand the statistically significant impact of your marketing efforts on performance improvements.
Campaign Lift Analysis
Measure true campaign effectiveness by comparing conversion rates against baselines or control groups. With built-in support for across-campaign comparisons, control-group testing, and two-proportion z-tests, you can quantify lift, validate statistical significance, and make informed investment decisions.
Multi-variate Causal Incrementality Testing
RevSure brings the power of Causal Incrementality Testing to the platform. This advanced approach involves measuring the causal impact of your marketing interventions. It’s a precise way to understand what’s truly driving your business growth.
Higher Statistical Confidence
Our Incrementality Testing methods are built on robust statistical models that ensure high validity in your results. This means you can trust that your insights are not only accurate but also statistically significant, giving you confidence when making important decisions that impact your marketing strategy.

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Pipeline Projections
Accurately predict sales outcomes with AI-driven insights
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Delivering actionable insights to drive efficiency, growth, and ROI
Marketing Mix Modeling
Understand which channels and campaigns deliver the best ROI

Unlock Marketing’s Hidden Wins with RevSure

Pinpoint true ROI, refine budgets, and measure the real impact of every campaign—no guesswork, just growth.
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Marketing ROI and AttributionCampaign OptimizationDeep Funnel AttributionPipeline AccelerationPipeline Predictability
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