Marketing
Beyond Form Fills: Why Smart Marketers Are Rethinking Attribution, Deep Funnel Optimization, and Demand Gen Strategy
Smart B2B marketers are moving beyond form fills and basic attribution—embracing deep funnel optimization, influence-based attribution, and statistical lift testing to drive real growth. This shift isn't just tactical—it's a strategic re-engineering of how demand gen is measured and executed. Learn why synthetic events, signal quality, and AI-driven optimization are now essential for reducing CAC and accelerating pipeline velocity. If you're still optimizing for leads, you're already behind—read on to see what top performers are doing instead.