Maximize the ROI of Your Demand Generation Campaigns

What could you accomplish with a single, clear view of your campaign performance? RevSure’s Demand Generation Effectiveness solution helps you measure the ROI of every campaign, channel, and lead source so you can focus on the tactical mix that yields the largest impact on revenue.

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Take control of your marketing campaigns

With RevSure, measure the ROI of your campaigns, make informed decisions about how to allocate your budget, and drive revenue.

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights from Their Data

What are the best performing marketing campaigns, and how are they trending quarter over quarter?
Which A/B tests are actually accelerating opportunities?

Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team

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Product Features

Responsible AI in Enterprise Software: How RevSure Secures and Governs LLM Usage with Google Gemini

Generative AI is powerful but risky when mishandled- privacy breaches, regulatory violations, and bias can quickly erode trust. This blog explains how RevSure ensures responsible AI by embedding Google Gemini into its Full Funnel AI platform with strict guardrails. From PII masking and encryption to compliance with GDPR/CCPA/ISO standards, RevSure gives enterprises full transparency and control. GTM leaders can confidently adopt AI for pipeline, forecasting, and engagement, without compromising data security or ethics.

Marketing

The Blind Spot in B2B Marketing: Anonymous Visitor Journeys

Most B2B marketers are still flying blind, ignoring the anonymous journeys that make up nearly 90% of early buyer activity. As third-party cookies vanish, this blind spot distorts attribution, misrepresents ROI, and delays revenue impact. RevSure shows how first-party tracking, identity resolution, and AI can turn anonymous engagement into a predictive revenue signal, giving teams the power to see the invisible funnel and outpace competitors.

Demand Generation

Paid Media in B2B 2025: Lessons from the Last Billion in LinkedIn Ad Spend

B2B paid media in 2025 demands more than big budgets; it demands precision. After billions spent on LinkedIn, the smartest GTM teams have realized that success comes from tight targeting, sequenced messaging, and clear attribution to pipeline. This blog unpacks what works, what doesn’t, and how RevSure turns paid media from a cost center into a revenue multiplier. If your campaigns aren’t influencing revenue yet, your system might need an upgrade.