The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Maximize the ROI of Your Demand Generation Campaigns

What could you accomplish with a single, clear view of your campaign performance? RevSure’s Demand Generation Effectiveness solution helps you measure the ROI of every campaign, channel, and lead source so you can focus on the tactical mix that yields the largest impact on revenue.
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Take control of your marketing campaigns

With RevSure, measure the ROI of your campaigns, make informed  decisions about how to allocate your budget, and drive revenue.
Maximize campaign ROI
RevSure measures your marketing campaigns and channels against your budget, spend, pipeline, and revenue to help you maintain a positive ROI on all of your demand generation efforts.
Uncover the tactics that generate pipeline
Easily spot which campaigns and channels are generating pipeline and revenue. Double down on what is converting and focus efforts on optimizing areas that have the greatest potential to impact performance.
Improve marketing spend efficiency
Spend your money on the demand activities that actively convert buyers from one stage to the next. Leverage AI-powered recommendations to shift budgets, audiences, and channels to ensure you maintain a low cost-per-lead and high conversion rates.
Analyze marketing attribution
Not all campaigns source pipeline but they do play an integral part in the buyer journey. RevSure allows you to easily switch between first, last, and multi-touch marketing attribution models to analyze how marketing tactics and touchpoints contribute to sales.
Understand Cross-Funnel Impact
Ability to understand the full impact of marketing activities which impact the full-funnel and marketing sourced pipeline and revenue contribution

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights from Their Data

What are the best performing marketing campaigns, and how are they trending quarter over quarter?
Which A/B tests are actually accelerating opportunities?
Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team
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Beyond Form Fills: Why Smart Marketers Are Rethinking Attribution, Deep Funnel Optimization, and Demand Gen Strategy

Smart B2B marketers are moving beyond form fills and basic attribution—embracing deep funnel optimization, influence-based attribution, and statistical lift testing to drive real growth. This shift isn't just tactical—it's a strategic re-engineering of how demand gen is measured and executed. Learn why synthetic events, signal quality, and AI-driven optimization are now essential for reducing CAC and accelerating pipeline velocity. If you're still optimizing for leads, you're already behind—read on to see what top performers are doing instead.

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Unleashing Buyer Intent Data for Account-Based Marketing Success

Want to know which accounts are ready to buy—before they ever fill out a form? This blog unpacks how buyer intent data gives B2B marketers a powerful edge by revealing which prospects are actively researching solutions like yours. When paired with Account-Based Marketing (ABM), it helps you prioritize high-intent accounts, personalize outreach, and activate sales at just the right moment. If you're looking to shorten sales cycles, boost ROI, and uncover hidden opportunities, this read is your ABM cheat code. I prefer this response

Marketing

Attribution Without Action Is Just a Report: How to Operationalize Insights Across the Funnel

Most attribution data lives in dashboards—but rarely drives action. This blog explores why simply tracking campaign touchpoints isn’t enough and how B2B GTM teams can operationalize attribution to actually optimize campaigns, prioritize leads, and align with sales in real time.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel 
attribution insights and improve conversions.
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