Revenue Operations

RevSure TeamMay 28, 20269 min read

What is GTM Engineering? (And How It Differs from RevOps, MarketingOps, and SalesOps)

GTM engineering is emerging as a core B2B revenue function focused on building automated systems, AI agents, and connected data infrastructure that turn GTM strategy into scalable pipeline execution. Unlike RevOps, MarketingOps, or SalesOps, GTM engineering creates new operational architecture, real-time scoring systems, enrichment workflows, and agent-driven revenue processes across the full funnel. This blog explains why the function emerged, how it differs from traditional ops roles, and how platforms like RevSure enable companies to either build GTM engineering internally or activate it through an AI-native revenue operating system.

Multi-Agent AI Architectures for Revenue Operations: The New Operating Layer for GTM Teams

Modern GTM systems have outgrown single-threaded execution. Marketing, sales, and revenue operations each manage their own tools, workflows, and data — and coordination between them depends on handoffs that introduce delay, context loss, and misalignment at every transition. Multi-agent architectures offer a structurally different model: specialized agents operating simultaneously across the funnel, sharing context in real time, and executing without waiting for human-mediated handoffs. This blog examines why traditional GTM execution breaks down at scale, how multi-agent systems are designed to replace it, what role specialization and shared context infrastructure enable, and how RevSure's GTM AI platform provides the data foundation, coordination layer, and governance controls that make multi-agent revenue operations viable in enterprise environments.

RevSure TeamMay 25, 202612 min read

RevSure TeamMay 22, 20266 min read

How RevSure’s Account Tags Put Business-Defined Segmentation at the Center of Account Prioritization

Most B2B revenue teams struggle with account segmentation because traditional CRM fields cannot capture the evolving business context behind strategic accounts. RevSure’s Account Tags solve this by introducing flexible, business-defined labels directly into the revenue intelligence layer, allowing teams to segment accounts based on real GTM priorities such as strategic expansion, competitive displacement, or reactivation. These tags become actionable across prioritization, audience creation, pipeline analysis, and AI-driven workflows. By turning business logic into structured metadata, RevSure helps sales, marketing, and RevOps teams align around the same account context and execute with greater precision across the full funnel.

RevSure TeamMay 20, 20268 min read

RevSure Marketing Attribution Trends Widget: Understanding How Channel Contribution Shifts Over Time

RevSure's Attribution Trends Widget introduces a time-based layer to marketing attribution analysis, allowing teams to track how channel and campaign contributions to pipeline and revenue shift across periods. By surfacing attribution patterns over time rather than as static snapshots, organizations gain the ability to identify high-performing channels earlier, detect emerging shifts before they affect outcomes, and make budget allocation decisions grounded in longitudinal performance data rather than point-in-time reporting.

RevSure TeamMay 18, 20268 min read

How RevSure Eliminates the Broken Analysis Layer Hiding Inside Your Dashboards with Global Filters

Most GTM reporting problems are not caused by missing data, they are caused by inconsistent filter context across systems and dashboards. RevSure’s Global Filters solve this by introducing a persistent, session-level filter layer that propagates the same analytical context across Attribution, Funnel Health, Pipeline Analytics, Campaign Performance, and every other RevSure module simultaneously. Instead of manually reapplying filters in every view and risking silent analytical drift, teams can define a segment once and ensure every dashboard reflects the exact same population of accounts, opportunities, and campaigns. The result is faster analysis, more reliable cross-functional reporting, and a structurally consistent view of pipeline performance across the entire revenue organization.

Why RevSure Is Building the Intelligence Layer That Revenue Platforms Have Always Been Missing

Most GTM teams are not suffering from a data problem. They are suffering from a context problem. Raw signals captured across CRM, MAP, product, and sales tools record activity, but they do not explain buyer movement, momentum, or intent. This blog examines why context, not data volume, is the real competitive advantage in modern B2B GTM, and how RevSure's GTM Context Graph connects buyer signals, personas, and outcomes into a unified intelligence layer that makes prioritization more accurate, attribution more meaningful, and agentic AI execution possible at scale.

RevSure TeamMay 15, 202610 min read

Demand Generation

Turning Lead Signals into Revenue: Why Prioritization Is the Real Growth Lever

This blog explains how B2B teams can move beyond lead volume and focus on prioritization to drive better conversion outcomes. It breaks down how AI models use intent, behavioral, and firmographic data to identify high-propensity leads. The article highlights how RevSure connects scoring with actionable insights and next-best actions. It also encourages readers to watch the full webinar to see how prioritization drives real pipeline impact.

RevSure TeamMay 13, 20267 min read

RevSure TeamMay 11, 20265 min read

Always-On LinkedIn Targeting: How RevSure's Writeback Agent Keeps Campaigns Aligned with Your Pipeline

RevSure's LinkedIn Audience Writeback Agent eliminates the manual gap between audience segmentation and LinkedIn campaign activation. Instead of exporting CSVs and uploading stale lists, GTM teams can now push audience segments directly into LinkedIn Matched Audiences, automatically, continuously, and without switching tools. As pipeline conditions change, segments refresh on their own, keeping campaigns aligned with live RevSure data at all times. This is part of RevSure's broader Agentic AI vision: moving from insight to execution without human handoff, reducing campaign lag, improving targeting precision, and enabling the full GTM workflow inside a single operating model.

RevSure TeamMay 8, 20269 min read

How to Identify Anonymous Website Visitors and Turn Them into Sales Opportunities

This blog explains how B2B teams can identify anonymous website visitors and convert them into sales opportunities. It breaks down the technical process of deanonymization, including tracking, enrichment, and intent signal detection. The article highlights how RevSure connects anonymous engagement to CRM and prioritizes high-intent accounts. It shows how teams can unlock hidden pipeline from the dark funnel and act on demand earlier.

Not Ready for Revenue Intelligence? Start With These 7 Data Foundations

This blog explains why most organizations fail at revenue intelligence due to weak data foundations. It outlines seven critical areas, including data modeling, CRM integrity, and system integration, that must be in place first. The article takes a technical view of how data architecture impacts attribution and forecasting accuracy. It also shows how platforms like RevSure help unify and strengthen these foundations over time.

RevSure TeamMay 6, 20269 min read

RevSure TeamMay 4, 20267 min read

Measuring Agentic ROI: How to Attribute Pipeline Impact to Specific Actions

This blog explores why traditional attribution models fail in modern, system-driven GTM environments. It introduces a new approach to measuring ROI based on contribution, state changes, and execution flows rather than isolated touchpoints. The article explains how pipeline is shaped by coordinated actions across the funnel and how RevSure enables visibility into these relationships through its AI Engine and full-funnel AI agents. It helps revenue teams understand what actually drives pipeline efficiency and how to improve it.

RevSure TeamApr 29, 20267 min read

RevSure Enhances MCP Server to Power AI-Driven Revenue Workflows on Unified GTM Data

RevSure enhances its MCP Server to make unified GTM data accessible to AI agents and applications. With expanded coverage across the revenue lifecycle, teams can enable natural language analysis, automated reporting, and real-time workflow activation. This unlocks a more connected, AI-driven approach to pipeline and revenue management.

RevSure TeamApr 27, 202611 min read

Attribution Pricing Isn’t the Price Tag. It’s the Hidden Cost Stack

This blog explains why attribution pricing is often misunderstood and extends far beyond the visible software cost. It breaks down the hidden cost stack, including implementation, data maintenance, and decision risk. The article highlights how traditional attribution tools create complexity and misalignment. It also introduces a more connected approach where platforms like RevSure help reduce costs by linking attribution to revenue decisions.

RevSure TeamApr 24, 20267 min read

Turn Conversations into Pipeline Clarity with Meeting Intelligence in RevSure

RevSure Meeting Intelligence brings structure to sales conversations by extracting key insights like pain points, topics, and competitor mentions from meetings. By deriving MEDPICC scores from real interactions, it provides a more accurate view of deal quality. Embedded within the journey timeline, it helps teams understand and manage pipeline with greater clarity and confidence.

RevSure TeamApr 20, 20269 min read

RevSure AI Report Scheduling: Making Insights Show Up Where Work Happens

RevSure enables teams to schedule AI-generated reports and deliver them automatically via Email or Slack. By bringing insights directly into daily workflows, teams stay aligned without relying on manual dashboard checks. With flexible scheduling and centralized report management, organizations can ensure consistent, timely, and actionable visibility into performance.

RevSure TeamApr 17, 20269 min read

11 Advanced Marketing Analytics Platforms Every Revenue Team Should Know (2026 Guide)

This blog explores 11 advanced marketing analytics platforms that modern B2B revenue teams rely on to connect marketing performance with pipeline and revenue. It breaks down how tools like RevSure, Bizible, Dreamdata, and GA4 differ in capability and use case. The piece highlights the shift from reporting to decision-driven analytics. It helps teams choose platforms that enable faster, more confident revenue decisions.

RevSure TeamApr 16, 20267 min read

RevSure Redshift Data Source: Unifying Warehouse Data with Revenue Intelligence

RevSure now supports Amazon Redshift, allowing teams to bring large-scale warehouse data into the revenue model. By unifying structured data with GTM signals, organizations gain improved data completeness and deeper analytical capabilities. This enables more accurate pipeline insights, stronger forecasting, and better alignment between data and revenue teams.

RevSure TeamApr 15, 20269 min read

Best Multi-Touch Attribution Software for Data-Driven Marketing Teams (B2B Enterprise Guide)

This guide explores how multi-touch attribution software is evolving from a reporting tool into a revenue intelligence system for enterprise B2B teams. It compares leading vendors like RevSure, Bizible, Dreamdata, and HockeyStack, highlighting their strengths and limitations. The blog emphasizes the shift toward account-level, predictive, and actionable attribution. It helps marketing and RevOps leaders choose platforms that drive real revenue outcomes, not just insights.

RevSure TeamApr 14, 20267 min read

RevSure Buyer Persona Model: Standardizing Stakeholder Intelligence Across the Buying Process

RevSure introduces the Buyer Persona Model to bring structure to stakeholder identification across the buying process. By automatically classifying contacts into roles like Champions, Economic Buyers, and Gatekeepers, teams gain clearer visibility into deal dynamics. With flexible configuration and intelligent matching, organizations can ensure accurate mapping across diverse structures and improve execution quality.

RevSure TeamApr 13, 20269 min read

RevSure Recognized as a Momentum Leader in G2 Spring 2026: Defining the Next Era of Revenue Intelligence

RevSure has been recognized as a Momentum Leader in G2 Spring 2026 across three core categories, placing it in the top 25% of products. The recognition reflects strong growth, adoption, and customer satisfaction at scale. With embedded AI, robust data infrastructure, and rapid time-to-value, RevSure is redefining enterprise revenue intelligence.

RevSure TeamApr 9, 20268 min read

RevSure vs Full Circle Insights: Why Legacy Attribution Falls Short for Modern Revenue Teams (G2 Spring 2026)

This blog compares RevSure and Full Circle Insights using G2 Spring 2026 user satisfaction insights. While Full Circle reflects a legacy, CRM-centric attribution approach, clear gaps emerge in usability, trust, and time-to-value. RevSure stands out with faster ROI, stronger support, and more advanced revenue intelligence. The comparison helps B2B teams evaluate a modern, scalable alternative for full-funnel growth.

RevSure TeamApr 8, 20267 min read

RevSure Google Workspace Integration: Bringing Email Intelligence into the Revenue Workflow

RevSure extends its Google Workspace Integration to transform email interactions into structured engagement signals. By mapping inbox activity to accounts and opportunities, teams gain deeper visibility into pipeline health. With features like TAL mapping and automated lead creation, organizations can capture and operationalize high-value interactions at scale.

Demand Generation

Your Best Content Probably Isn’t the One With the Most Leads

Most B2B teams overvalue content that generates leads, even though it rarely drives meaningful revenue outcomes. High-impact content instead shapes buyer thinking, accelerates decision-making, and improves pipeline quality, often without showing up in traditional metrics. The real challenge is visibility, not performance, which is where platforms like RevSure help connect content to full-funnel revenue impact. Ultimately, the best content isn’t the one that gets downloaded; it’s the one that influences how and why buyers choose.

RevSure TeamApr 2, 20269 min read

Harry HawkApr 1, 20268 min read

The Future of B2B SaaS Is Buy the System, Bring Your Own UI

AI makes it easier than ever to build custom interfaces, but the real value in SaaS still lies in the underlying system- data models, integrations, and logic. The future isn’t build vs buy, but a hybrid: buy the foundation and build the UI. Teams can create role-specific, decision-driven interfaces without rebuilding complex infrastructure. This shift enables faster, more flexible, and more contextual ways to operate the business.

RevSure TeamMar 31, 20267 min read

RevSure vs Dreamdata: Where RevSure Leads in G2 Spring 2026

This blog compares RevSure and Dreamdata using G2 Spring 2026 user satisfaction insights. While both platforms perform well in attribution and usability, clear differences emerge in trust, time-to-value, and revenue intelligence depth. RevSure stands out with faster ROI, stronger support, and more advanced predictive capabilities. The comparison helps B2B teams evaluate which platform aligns best with their revenue strategy.

RevSure TeamMar 30, 202612 min read

Don’t Buy B2B Attribution Software Until You Ask These 11 Questions

Most B2B attribution tools fail because they focus on reporting instead of solving underlying data and buyer journey complexity. This blog outlines 11 essential questions enterprise teams must ask before investing in attribution software. It highlights what truly matters, from unified GTM data to full-funnel visibility and activation. The result is a clearer framework for choosing a platform that actually drives revenue outcomes.

RevSure TeamMar 27, 20268 min read

RevSure vs HockeyStack: G2 Comparison for Revenue Intelligence & Attribution (Spring 2026)

This blog compares RevSure and HockeyStack using G2 Spring 2026 user satisfaction data. While both platforms perform well in usability and attribution, clear differences emerge in trust, ROI timelines, and revenue intelligence depth. RevSure stands out with faster time-to-value, stronger support, and more predictive capabilities. The comparison helps B2B teams choose the right platform based on their revenue strategy.

Top AI Marketing Software Tools to Boost Campaign Performance (2026 Edition)

B2B marketing is shifting from execution to revenue accountability, and AI tools are at the center of this transformation. While many platforms optimize content, ads, or automation, only a few, like RevSure, connect marketing efforts directly to pipeline and revenue. This guide explores the leading AI marketing tools and highlights how revenue intelligence platforms enable smarter decisions, better budget allocation, and predictable campaign performance.

RevSure TeamMar 26, 202610 min read

RevSure TeamMar 23, 20268 min read

Signal-Based Plays: Turning Buyer Behavior into Instant GTM Actions

Buyer signals are abundant, but their value depends on how quickly teams act on them. Signal-based GTM turns behavioral insights—like engagement spikes, product usage, and intent data into immediate, coordinated actions across marketing, sales, and customer teams. By connecting signals to automated plays, organizations can engage buyers at peak relevance, accelerate pipeline momentum, and align GTM execution around real-time buyer behavior. Platforms like RevSure enable this shift by orchestrating signals into instant actions across the GTM stack.

RevSure TeamMar 20, 20269 min read

Inside B2B Marketing Mix Modeling: How Modern Data Science Helps Marketers Allocate Budget Smarter

Marketing mix modeling helps B2B marketers understand how different channels contribute to the pipeline and revenue. By analyzing historical marketing data, these models capture long-term effects, channel interactions, and diminishing returns. In this webinar recap, RevSure experts explain how modern MMM models are built and how they help marketing teams make smarter budget decisions.

RevSure TeamMar 18, 20268 min read

From Vanity Metrics to Revenue Signals: The Next Evolution of Social Engagement in B2B Marketing

The blog explains how B2B companies can move beyond tracking vanity metrics like likes and impressions and start treating social engagement as an early buyer signal. By identifying the individuals and accounts interacting with content, marketers can uncover early interest before traditional intent signals appear. When integrated with CRM and GTM systems, these insights help prioritize accounts and guide more contextual sales outreach. This shift turns social media into a powerful source of revenue intelligence.

RevSure TeamMar 17, 20265 min read

RevSure Introduces Agentic AI Account Action Plans and Enhanced Agent Portal Visibility

RevSure introduces Agentic AI Account Action Plans, turning account insights into structured execution strategies with prioritized contacts and outreach guidance. The updated Agent Portal provides visibility into performance impact and delivery metrics across AI agents. Together, these updates help revenue teams move from insight to action faster.

RevSure TeamMar 16, 20269 min read

Why Last-Touch Attribution Is a Measurement Illusion in 2026

Last-touch attribution assumes the final interaction caused the conversion, but modern B2B buying journeys rarely work that way. Buyers research through AI tools, peer networks, and dark social long before interacting with a vendor’s website. As a result, attribution models often misrepresent which channels actually drive demand. To understand real marketing impact, organizations must measure how investments interact across the full revenue system using approaches like Marketing Mix Modeling and incrementality analysis.

Harry HawkMar 13, 202614 min read

Channel Classification: The Foundation of Modern Measurement

Channel classification is the foundation of trustworthy B2B marketing measurement. RevSure normalizes inconsistent campaign and traffic data into stable Channel and Sub-Channel taxonomies. This enables reliable attribution, incrementality analysis, and market mix planning. With governed rules, validation, and AI assistance, teams keep classification accurate as marketing evolves.

RevSure TeamMar 11, 20268 min read

The Next Layer in the GTM Stack: Why Revenue CDPs Are Becoming Essential

Modern GTM teams generate vast amounts of data across CRM, marketing, product, and finance systems, yet the signals that drive revenue decisions remain fragmented. The Revenue CDP is emerging as a new architectural layer that unifies these signals into a single operational context. By connecting engagement, pipeline, and product activity, organizations gain a clearer view of buying momentum and expansion opportunities.

RevSure TeamMar 10, 20265 min read

Turn Calendar Meetings into Revenue Signals with RevSure’s Google Workspace Integration

RevSure’s Google Workspace integration turns calendar meetings into structured engagement signals tied to pipeline progression. It automatically captures meeting activity and creates CRM leads for new participants, helping revenue teams gain clearer visibility into buyer engagement and deal momentum.

RevSure TeamMar 6, 20265 min read

Enhanced Campaign Channel Classification for Greater Visibility and Control in RevSure

RevSure’s enhanced Campaign Channel Classification provides greater visibility into how campaigns map to channels. With the Summary Bar, Preview Tab, and Channel Rules & Impact view, teams can monitor coverage, validate rules, and detect misclassifications earlier. These improvements help maintain consistent channel definitions and support more reliable attribution and marketing performance reporting.

Harry HawkMar 4, 20264 min read

RevSure Brings Data Science to Marketing with Difference-in-Differences (DiD)

RevSure applies Difference-in-Differences (DiD) to help marketing teams measure true incremental impact. By comparing treatment and control groups over time, DiD isolates causal lift and removes bias from seasonality and market-wide trends. This enables revenue teams to move beyond attribution dashboards and prove real pipeline and revenue contribution.

RevSure TeamMar 2, 20266 min read

Introducing the Brand Metrics Dashboard in RevSure

The Brand Metrics Dashboard in RevSure enables teams to track search interest for their brand and competitors using the Interest Over Time index (0–100). It provides a clear view of visibility trends and competitive momentum over time. RevSure also helps connect awareness efforts to pipeline outcomes, allowing teams to quantify the real revenue impact of brand marketing.

Marketing Attribution

Cookieless B2B Attribution in 2026: The New Standard for Full-Funnel Measurement

In 2026, B2B attribution can no longer rely on cookies or outdated tracking assumptions. Cookieless attribution is now essential for capturing early-stage engagement, stitching buyer journeys across sessions, and measuring true pipeline impact. RevSure’s privacy-first architecture combines first-party capture, server-side continuity, fingerprinting, and AI-driven attribution to ensure full-funnel measurement remains accurate from anonymous visitor through closed revenue.

RevSure TeamFeb 27, 20268 min read

RevSure TeamFeb 25, 202610 min read

Full-Funnel Multi-Touch Attribution in 2026: The Only Model That Reflects How B2B Revenue Is Actually Created

Full-funnel multi-touch attribution is the only approach that reflects how B2B revenue is created in 2026. Instead of focusing only on the final conversion, it measures how marketing and sales touches drive pipeline creation, progression, and bookings across every stage. With privacy constraints, cookieless tracking, and complex buyer journeys, modern attribution must be unified, resilient, and AI-powered.

Semantic Layers as GTM Control Systems (Not Just Data Infrastructure)

GTM teams have analytics and AI, but struggle to act confidently when decisions carry risk. The problem isn’t missing insight; it’s missing control. Semantic layers function as GTM control systems by enforcing shared metric definitions, preventing silent drift, and aligning forecasting, planning, and AI. This stability turns intelligence into confident execution.

RevSure TeamFeb 24, 20267 min read

RevSure TeamFeb 23, 20267 min read

Making RevSure Incrementality Testing Stronger with Test vs. Control Analysis

RevSure has enhanced its Incrementality Testing suite by adding Test vs Control Group Impact Analysis to Pre-Post Analysis using the Difference-in-Differences (DiD) method. This update enables marketers to control for baseline trends and external factors, delivering a clearer estimate of true incremental lift. By strengthening causal measurement, RevSure helps marketing teams move beyond attribution and make statistically defensible investment decisions.

Integration Is the Missing Middle Between Insight and Action

As Agentic AI moves from recommendation to execution, integration has become the defining bottleneck for GTM teams. This blog explains why connected tools alone aren’t enough; agents need full-funnel context to act responsibly and drive measurable outcomes. Grounded in the 2026 State of Agentic AI in B2B GTM research, it highlights why integration is the missing link between insight, governance, and scalable execution.

RevSure TeamFeb 20, 20268 min read

RevSure TeamFeb 19, 20264 min read

Introducing Monthly Projections in RevSure Booking Readiness

Monthly Projections in Booking Readiness breaks projected bookings into month-level contributions across the quarter. This helps revenue teams evaluate pacing by month, identify concentration risk, and understand when bookings are expected to land. With clearer timing visibility, teams can focus attention on periods that may require early intervention and drive more predictable outcomes.

Governance Is No Longer the Brake. It’s the Permission to Accelerate

As Agentic AI shifts from insight to execution, governance is becoming a critical enabler rather than a bottleneck. This blog explores why autonomy requires clearer structure, not less oversight, and how governance, integration, and RevOps alignment allow AI to act with confidence. Grounded in the 2025 State of Agentic AI in B2B GTM research, it shows how governed autonomy is emerging as a competitive advantage.

RevSure TeamFeb 16, 20268 min read

RevSure TeamFeb 13, 20264 min read

Introducing the Daily Pacing Tracker in RevSure For Pipeline Visibility

The Daily Pacing Tracker in RevSure provides an accurate view of pipeline generation by normalizing pacing using business-day calendars. Teams can track progress by pipeline value or volume and filter by stage to understand where pipeline is building. This enables clearer month-to-date insights and more confident GTM decision-making.

Automation Executes Tasks. Agentic AI Executes Outcomes

Building on the previous post about GTM cohesion, this blog explores why automation has reached its limits in modern revenue execution. While automation excels at predefined workflows, Agentic AI represents a shift toward outcome-driven orchestration across the funnel. Grounded in the 2025 State of Agentic AI in B2B GTM research, it highlights why governance, integration, and shared context are essential for scaling autonomous execution.

RevSure TeamFeb 11, 20267 min read

RevSure TeamFeb 10, 20265 min read

Introducing Data Enrichment Configuration: Multi-Vendor Enrichment Built for Modern GTM Teams

Data Enrichment Configuration in RevSure enables teams to orchestrate multi-vendor enrichment workflows with defined waterfall logic and sequencing control. Enriched contact attributes are written directly back to Salesforce and HubSpot, creating more complete and consistent records. This powers better prioritization, routing, and downstream GTM workflows across the revenue funnel.

Semantic Layers: The Difference Between AI Insights and AI Decisions

Most GTM teams don’t struggle with data or models; they struggle with inconsistent meaning across systems. This article explains why AI insights and AI decisions are fundamentally different, and how semantic layers bridge that gap by enforcing shared definitions and causal consistency. Without semantic discipline, AI accelerates confusion; with it, AI becomes a reliable decision system. RevSure’s Full Funnel Context Data Platform shows how governed semantics turn analysis into confident action.

RevSure TeamFeb 9, 20267 min read

RevSure TeamFeb 6, 20267 min read

GTM Efficiency Is a Feeling. Cohesion Is a System

Many GTM organizations feel efficient, yet execution continues to break down because efficiency is driven by human effort, not system cohesion. Agentic AI exposes these structural gaps by requiring unified data, shared context, and governed execution across the funnel. Without cohesion, AI only accelerates fragmentation. True GTM performance in the Agentic Era comes from coordinated systems, not faster individual teams.

RevSure TeamFeb 5, 20265 min read

RevSure + Navattic: Turning Interactive Demo Engagement into Revenue-Ready GTM Intelligence

RevSure’s integration with Navattic brings interactive product demo engagement into the heart of GTM intelligence. By capturing demo views, completion metrics, and behavioral signals and associating them with visitors, leads, and accounts, RevSure helps teams identify real buying intent earlier in the journey. Sales, marketing, and revenue leaders gain a unified view of product exploration, enabling better prioritization, more relevant outreach, and stronger alignment across teams.

76% Are Deploying Agentic AI. But Most GTM Teams Aren’t Ready for What Comes Next

Agentic AI is rapidly moving from experimentation to deployment in B2B go-to-market teams, with 76% of organizations already implementing it. But adoption is outpacing readiness, exposing foundational gaps in data quality, system integration, and execution consistency. This blog explores why traditional AI hasn’t closed the loop between insight and action, and why governance and cohesion will define the winners of the Agentic GTM era.

RevSure TeamFeb 4, 20269 min read

RevSure TeamFeb 3, 20266 min read

RevSure Named a Momentum Leader on the G2 Revenue Operations & Intelligence Momentum Grid®

RevSure has been named a Momentum Leader on the G2 Revenue Operations & Intelligence Momentum Grid®, highlighting its rapid growth and market adoption. As revenue teams outgrow attribution-only tools like HockeyStack, Dreamdata, and CaliberMind, RevSure delivers unified, AI-powered revenue intelligence across marketing, sales, and customer success. This recognition reinforces RevSure’s position as a modern RevOps platform built for predictable, scalable revenue growth.

RevSure TeamFeb 2, 20266 min read

How Predictive Optimization Transforms Budget Reallocation Mid-Quarter

Predictive optimization enables GTM teams to reallocate budget mid-quarter based on real-time performance signals instead of waiting for QBRs. Unlike traditional forecasting, it continuously models scenarios and recommends proactive shifts to maximize pipeline and ROI. This turns static budgets into flexible, signal-driven investments that respond faster to opportunities and underperformance.

RevSure TeamJan 27, 20268 min read

Introducing RevSure Custom Tags for Lead, Opportunity & Account Prioritization

RevSure Custom Tags bring flexibility to lead, opportunity, and account prioritization by letting teams define their own business-ready labels like “High Engagement” or “Fast Moving.” Instead of relying only on generic system signals, teams can combine multiple indicators into simple, human-readable tags. This creates a shared revenue language across Sales, Marketing, and RevOps, helping teams take faster, more consistent action.

Actionable Insights, Not Just Data: RevSure’s Edge in Pipeline Generation

B2B marketers have plenty of data, but most tools don’t tell them what actions to take next to improve pipeline. RevSure closes this gap by converting raw funnel and attribution data into prioritized insights and clear recommendations. Instead of passive dashboards, teams get decision-ready guidance on what’s working, what’s stalling, and where to invest for higher ROI. RevSure acts as a “co-pilot,” helping marketers move faster and drive pipeline with confidence.

Harry HawkJan 26, 20267 min read

RevSure TeamJan 23, 20268 min read

Proving Brand ROI When the CFO Doesn’t Believe in “Top-of-Funnel”

Brand budgets get challenged when marketers measure “activity” while CFOs demand outcomes. Attribution alone often fails a brand because the brand doesn’t behave like a direct response; it reduces friction and improves conversion across the revenue system. The winning shift is to start with pipeline outcomes and work backward to quantify the brand’s impact on progression, velocity, and win rates. That’s how a brand becomes measurable, defensible, and fundable.

RevSure TeamJan 22, 20267 min read

Introducing RevSure Journey Touchpoint Summary: See How Buyers Move Through Your Funnel Instantly

RevSure’s Journey Touchpoint Summary widget gives teams a clear view of how users progress through key funnel stages like Visitor → Lead and Lead → MQL. It combines visual charts and easy-to-read tables to highlight touchpoint counts, average cycle times, and journey trends. With quick toggles and filters by Account Segment or Company Size, teams can easily spot bottlenecks and prioritise the right actions.

RevSure TeamJan 21, 20267 min read

Scenario Planning for CMOs: Modeling Spend Changes Before You Commit

This blog explains why CMOs need scenario planning to reduce the risk of reallocating marketing budgets without understanding the downstream impact. It highlights how B2B marketing outcomes are delayed, interconnected, and subject to diminishing returns, making “what-if” decisions difficult with traditional dashboards or attribution. It positions MMX (Marketing Mix Modeling) as the key to forecasting incremental lift, lag effects, and cross-channel dynamics. RevSure’s Scenario Planner is presented as a way to turn budget shifts into confident, modeled decisions.

RevSure TeamJan 20, 20267 min read

Introducing Funnel Conversion Breakdown: Self-Service Funnel Analytics Inside RevSure

RevSure’s Funnel Conversion Breakdown widget enables teams to analyze how leads, opportunities, or accounts move through the funnel across key segments. With configurable funnel stage comparisons, multi-dimensional breakdowns, and metrics like Conversion % and Velocity, teams can uncover drop-offs, bottlenecks, and performance drivers faster. It’s available directly within the Marketing Performance Dashboard and Funnel Health module for deeper, self-service funnel insights.

Harry HawkJan 19, 20268 min read

Multi-touch attribution is more than just a calculation; it works like an operating system

Multi-touch attribution is often misunderstood as just a weighting model, but in reality, it’s a system. This post breaks down why attribution numbers change when teams move beyond last touch, what that shift reveals about buyer behavior, and how MTA works best when combined with clean data, smart models, spend, and incrementality testing. The result: clearer insight into what truly drives pipeline and revenue.

RevSure TeamJan 15, 20267 min read

Cookieless Tracking Isn’t a Black Box: How Modern GTM Signals Actually Work

Many GTM teams see cookieless tracking as a loss of clarity, but cookies were never as reliable as they seemed. Modern cookieless GTM systems focus on first-party signals, server-side capture, and honest identity resolution. By prioritizing signal accuracy over false precision, they deliver attribution teams that can actually trust. Cookieless isn’t less; it’s a stronger foundation for how buyers really behave.

RevSure TeamJan 14, 20266 min read

Salesforce & Marketo Writeback in RevSure: Turning Agent Intelligence Into Revenue Action

RevSure Salesforce & Marketo Writeback connects AI agent intelligence directly to your systems of record. Agent outputs such as real-time lead scores, enrichment, intent signals, and personalized messaging are automatically written back into Salesforce and Marketo. This ensures revenue teams always operate on current, AI-driven data and can act instantly without changing their existing workflows.

RevSure TeamJan 13, 20267 min read

Strong Results Aren’t Enough: Why GTM Buyers Don’t Believe Their Own Data

Strong GTM results should drive decisions, but often they don’t. Even with a growing pipeline and clear ROI, leaders hesitate when they don’t fully trust or understand the data behind the numbers. This post explores why metrics alone fail to create conviction, how credibility gaps stall budget decisions, and what GTM teams must do to make performance defensible, repeatable, and believable.

Propensity Scoring That Actually Predicts Revenue (Not Just Activity)

Most GTM teams don’t struggle with lead volume—they struggle with prioritization. This post explains why traditional lead scoring fails to predict revenue and how RevSure’s propensity scoring is built to call outcomes early, while there’s still time to act. By separating truly high-propensity leads from the rest, teams can focus sales effort, optimize marketing spend, and proactively control pipeline and revenue.

Harry HawkJan 12, 20268 min read

RevSure TeamJan 9, 20267 min read

Agentic AI for Real-Time Lead Scoring That Moves at the Speed of Your Buyers

RevSure’s Agentic AI Real-Time Lead Scoring Agent helps revenue teams prioritize leads the moment intent is expressed. By activating on real-time triggers and scoring leads using full-funnel context, the agent ensures sales and marketing teams act on the right opportunities at the right time. Built on RevSure’s agentic AI platform, it turns insight into execution without delay.

RevSure TeamJan 8, 20269 min read

From Static Budgets to Predictive Allocation: Why GTM Teams Are Still Spending Like It’s 2015

Many GTM teams claim to be data-driven, yet still rely on static budgets that can’t adapt to fast-changing markets. Predictive allocation replaces fixed planning with AI-driven models that continuously shift spend based on expected pipeline and revenue impact. By funding what works now, rather than what worked last year, CMOs and GTM leaders gain faster, smarter control over growth.

RevSure TeamJan 7, 20266 min read

Why Traditional Forecasts Fail Before the Quarter Even Starts

Traditional B2B forecasts fail because they rely on fixed assumptions in a constantly changing market. As buyer behavior, pipeline efficiency, and deal velocity shift mid-quarter, static models fall behind. Predictive forecasting uses early signals and full-funnel intelligence to adapt plans in real time. The result is earlier risk detection, better decisions, and fewer end-of-quarter surprises.

RevSure TeamJan 6, 20268 min read

Why Marketing Mix Modeling Is the Future of B2B Budgeting

As B2B marketing budgets tighten, traditional attribution and backward-looking budgeting methods are no longer enough. Long sales cycles, multi-channel journeys, and delayed revenue make it hard to understand what truly drives pipeline and growth. This blog explains why Marketing Mix Modeling (MMX) is emerging as the future of B2B budgeting, and how platforms like RevSure help GTM leaders allocate spend with clarity, confidence, and revenue impact.

RevSure TeamJan 5, 202612 min read

RevSure vs Full Circle Insights: G2 User Satisfaction Comparison (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure significantly outperforms Full Circle Insights across usability, support quality, partnership trust, and time-to-value. Customers report far faster ROI with RevSure, along with higher confidence in attribution accuracy and revenue insights. For B2B revenue teams seeking predictable value and a reliable attribution system that supports executive decision-making, the data clearly favors RevSure.

RevSure TeamJan 2, 202612 min read

RevSure vs Adobe Marketo Measure (Bizible): G2 User Satisfaction Comparison (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms Adobe Marketo Measure across time-to-value, partnership quality, support, and reporting confidence. While both platforms are widely used, RevSure delivers significantly faster ROI, stronger trust in product direction, and higher satisfaction with day-to-day usability and revenue impact. For B2B teams seeking attribution that supports revenue decisions, not just reporting, the data consistently favors RevSure.

RevSure TeamJan 1, 202612 min read

RevSure vs CaliberMind: G2 User Satisfaction Comparison for B2B Attribution & Revenue Intelligence (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms CaliberMind across trust, support quality, implementation speed, and time-to-value. RevSure also leads decisively in attribution depth, integrations, and predictive revenue intelligence, with customers reporting faster ROI and greater confidence in forecasting and pipeline decisions. For B2B revenue teams seeking consistency, executive alignment, and full-funnel insight, the data favors RevSure as the stronger long-term platform.

RevSure TeamDec 31, 202512 min read

RevSure vs Dreamdata: G2 User Satisfaction Comparison for B2B Attribution & Revenue Intelligence (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms Dreamdata across trust, quality of support, time-to-value, and predictive revenue intelligence. While both platforms score positively for attribution, RevSure delivers faster ROI, stronger integrations, and deeper pipeline and forecasting capabilities. For B2B revenue teams prioritizing confidence, executive alignment, and long-term revenue impact, the data consistently favors RevSure.

RevSure TeamDec 30, 202512 min read

RevSure vs HockeyStack: G2 User Satisfaction Comparison for B2B Attribution (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms HockeyStack across trust, quality of support, time-to-value, and predictive revenue intelligence. While both platforms receive positive usability scores, RevSure delivers faster ROI, stronger vendor partnerships, and deeper forward-looking insights. For B2B revenue teams prioritizing confidence, forecasting accuracy, and executive alignment, the data shows RevSure as the stronger long-term choice.

RevSure TeamDec 29, 202512 min read

G2 User Satisfaction in B2B Attribution: Why RevSure Outperforms Dreamdata, HockeyStack, Marketo & CaliberMind

Based on independent G2 Winter 2025 user satisfaction data, RevSure emerges as the top-performing B2B attribution and revenue intelligence platform. Customers rate RevSure highest for trust, product direction, quality of support, and time-to-value compared to Dreamdata, HockeyStack, Adobe Marketo Measure, and CaliberMind. The data shows RevSure delivers faster ROI, stronger partnerships, and more complete full-funnel revenue visibility for modern B2B revenue teams.

RevSure TeamDec 26, 20259 min read

The GTM Context Graph: Why Future Revenue Platforms Will Be Built on Context, Not Raw Data

Modern GTM teams are drowning in data but still lack clarity on pipeline health and outcomes. A GTM Context Graph connects signals, personas, and events into a coherent model of revenue motion. By interpreting behavior instead of just recording activity, context graphs enable better forecasting, attribution, and decision-making. The future of revenue platforms belongs to context, not raw data.

RevSure TeamDec 26, 20258 min read

LinkedIn Posts or LinkedIn Podcasts? Where B2B Buyers Really Listen

B2B buyers are overwhelmed by LinkedIn posts that are quickly skimmed and forgotten. Podcasts and audio events offer longer, deeper engagement that builds trust and memory with executives. The strongest B2B strategies use posts for visibility and podcasts for influence. Together, they turn attention into conviction and revenue impact.

How Agentic AI Rebuilds the Marketing Feedback Loop

Agentic AI is transforming campaign management by closing the gap between insight and action. Instead of relying on slow, manual reviews, campaigns can now sense performance changes, decide on the best response, and act continuously in near real time. RevSure’s closed-loop approach removes execution delays, improves precision at scale, and allows marketers to focus on strategy rather than manual optimization. The result is marketing that adapts on its own as conditions change.

RevSure TeamDec 22, 20258 min read

GTM + AI in 2026: What CMOs Predicted at Hard Skill Exchange’s Agentic Singularity Summit

At Hard Skill Exchange’s Agentic Singularity Summit, CMOs agreed that 2026 will mark a shift from experimenting with AI to redesigning GTM operating models. The discussion highlighted go-to-market engineering, content engineering, unified data foundations, and coordinated agents as the real sources of competitive advantage. Teams that rethink how decisions are made and executed across the funnel will outperform those simply adding more AI tools.

RevSure TeamDec 19, 202510 min read

RevSure TeamDec 18, 20258 min read

AEO for Revenue Teams: How AI Decides Which GTM Frameworks, Insights & Playbooks Win

AI is changing how revenue teams learn, evaluate, and apply GTM frameworks—shifting influence from distribution to durable logic. Answer Engine Optimization (AEO) determines which models AI trusts to explain pipeline, attribution, and forecasting as conditions change. This blog explains why clear reasoning, not persuasive content, is what makes GTM frameworks reusable by AI. For revenue leaders, AEO is no longer a marketing tactic; it’s a strategic responsibility.

RevSure TeamDec 17, 20258 min read

CMOs Don’t Lose Sleep Over Pipeline Size. They Lose Sleep Over Missing the Number

Pipeline volume may look healthy, but it rarely predicts revenue outcomes. This blog explores why coverage ratios create false confidence, how CMOs get blindsided despite strong dashboards, and why predictability, not pipeline size, has become the new marketing KPI. It outlines how full-funnel visibility and transparent forecas

RevSure TeamDec 16, 20257 min read

G2 User Satisfaction in B2B Attribution: Why RevSure Outperforms HockeyStack, Dreamdata, Adobe Marketo Measure, CaliberMind, and Factors ai

G2’s User Satisfaction Ratings (November 2025) evaluate leading B2B attribution platforms across more than 30 criteria, from usability and support to attribution depth and time to value. The data shows RevSure consistently leading competitors like HockeyStack, Dreamdata, Adobe Marketo Measure, CaliberMind, and Factors.ai in trust, speed to ROI, and reporting reliability. The result is clear: RevSure isn’t just adopted; it becomes trusted revenue infrastructure teams rely on when decisions matter.

RevSure TeamDec 12, 20258 min read

Full-Funnel AEO: How to Become the Default Answer Across Every Stage of the Buyer Journey

B2B discovery has shifted from clicks to AI-generated answers. Full-Funnel AEO explains how brands can stay visible by teaching AI engines clear definitions, structured reasoning, and decision logic across the entire buyer journey. Instead of optimizing isolated pages, it shows how to build a system of thought AI can trust, reuse, and recommend. The result: becoming the default answer, not just another result.

RevSure TeamDec 11, 20258 min read

Buyer Fatigue Is Real: Winning in the Age of Content Overload

Buyer fatigue is at an all-time high as B2B audiences face overwhelming content and declining trust. Winning teams no longer compete on publishing volume; they compete on the clarity and confidence their content delivers. This blog explains how modern GTM leaders can shift to a decision-velocity model and how RevSure enables content to become a true revenue engine.

RevSure TeamDec 9, 202510 min read

AI-Powered Reli Report Generation: Turning Fragmented Insights into Executive-Ready Intelligence

AI-Powered Reli Report Generation transforms scattered dashboard insights into a unified, executive-ready narrative. Instead of interpreting dozens of widgets, leaders get instant, contextual intelligence that explains what’s happening, why it’s happening, and what actions matter. Insight becomes automatic, and alignment becomes effortless.

AI as Infrastructure: Designing GTM Systems That Think

Modern GTM stacks don’t need more tools; they need systems that can think. This blog explores how Agentic AI is reshaping GTM from fragmented workflows into autonomous, continuously learning architectures. Discover how RevSure’s data, context, decision, and execution layers turn your revenue engine into an adaptive system that predicts, optimizes, and acts in real time. If you want to understand the future of GTM infrastructure, this is the blueprint.

RevSure TeamDec 8, 202512 min read

RevSure TeamNov 28, 202510 min read

Continuous Optimization Frameworks: The New Operating System for GTM

Quarterly planning can’t keep up with how fast GTM actually moves. Channels shift weekly, buyer behavior evolves daily, and pipeline momentum evaporates long before review cycles catch up. This blog breaks down why continuous optimization, powered by real-time visibility, predictive modeling, and instant orchestration, is becoming the new operating system for revenue teams.

RevSure TeamNov 26, 202510 min read

Signals Are the New Leads: Why GTM Teams Need a Signal Layer

Modern B2B buyers reveal their intent long before they ever become a “lead”, but most GTM teams never see those early signals. As anonymous research, multi-persona engagement, and fragmented journeys become the norm, lead-centric models break, and predictability disappears. This blog breaks down why signals, not leads, now determine pipeline creation, and what a true signal layer looks like.

RevSure TeamNov 25, 202512 min read

Pipeline Predictability in 2026: The New Discipline of Revenue Confidence

Pipeline predictability has become the core revenue challenge as static dashboards and backward-looking forecasts can’t keep pace with modern buyer behavior. Today’s pipeline is dynamic and constantly shifting, demanding real-time signal interpretation, risk detection, and predictive readiness, not just volume metrics. This blog breaks down why traditional forecasting fails and how a modern pipeline health model functions like revenue GPS, guiding GTM teams toward confident, consistent outcomes.

Contextual AI: The Core of Post-Cookie Marketing Infrastructure

With third-party cookies gone, identity-based tracking collapses. RevSure replaces it with a privacy-safe, context-first system that captures real buyer intent through first-party signals, server-side continuity, and contextual AI—turning anonymous behavior into precise, real-time GTM intelligence without relying on personal data.

RevSure TeamNov 19, 20259 min read

RevSure TeamNov 18, 20259 min read

Why Predictive Planning Outperforms Traditional Forecasting

Predictive planning outperforms traditional forecasting by turning real-time signals into proactive action. While forecasting shows where performance is trending, predictive planning identifies early shifts in pipeline health, models strategic scenarios, and continuously reallocates resources to keep GTM teams ahead of change. In today’s volatile B2B environment, organizations can no longer rely on static forecasts; predictive planning creates an adaptive, always-on operating rhythm that drives more predictable growth and faster decision-making.

Performance-Linked AI Pricing: Engineering Value Into Every Decision Loop

Performance-linked AI pricing marks a new era where software isn’t charged by seats or usage but by measurable impact. As autonomous systems learn and optimize across every loop, value compounds with each decision. This model transforms pricing into proof of performance—where intelligence, not access, defines worth.

RevSure TeamNov 14, 20259 min read

RevSure TeamNov 12, 20258 min read

How RevSure and Gong Redefine Revenue Visibility

Sales conversations are the most overlooked yet powerful source of revenue insight. With the new RevSure and Gong integration, every call becomes a measurable funnel touchpoint, complete with sentiment, engagement, and outcome data. By turning conversation signals into predictive intelligence, RevSure helps GTM teams forecast with context, coach with evidence, and act on deal momentum in real time.

How Agentic AI Turns Buyer Data into GTM Action

Modern GTM teams are flooded with data but struggle to turn signals into action. This blog explores how Agentic AI transforms fragmented buyer signals into coordinated execution through specialized GTM Agents like the Account Research Agent, which enriches firmographics, identifies decision-makers, and drives next-best actions autonomously.

RevSure TeamNov 11, 20258 min read

Real-Time Optimization Loops: How GTM Teams Stay Aligned as Markets Shift

Most GTM teams start aligned and end misaligned because plans can’t keep pace with market shifts. This blog unpacks how RevSure’s real-time optimization loops and Real-Time Revenue Orchestration turn static GTM plans into adaptive, self-correcting systems. Discover how sensing, predicting, and acting in real time keep your marketing, sales, and RevOps teams continuously in sync.

RevSure TeamNov 10, 20259 min read

RevSure TeamNov 4, 20256 min read

G2 Comparison Report 2025: RevSure vs Dreamdata & The New Era of Full-Funnel AI Attribution

G2’s Fall 2025 data reveals a definitive shift in attribution and revenue intelligence. While Dreamdata remains a trusted analytics platform, RevSure leads the next era with AI-powered forecasting, pipeline readiness, and agentic revenue orchestration, turning data clarity into revenue certainty.

RevSure TeamNov 4, 20259 min read

G2 Comparison Report 2025: RevSure vs Full Circle Insights & AI-Powered Revenue Intelligence

G2’s 2025 Comparison Report marks a turning point for B2B attribution. While Full Circle Insights remains a trusted legacy solution, RevSure emerges as the AI-powered leader redefining revenue intelligence. With faster deployment (2 months vs 5), 2x quicker ROI realization, and near-perfect scores in Product Direction, Support, and Multi-Touch Attribution, RevSure leads the shift from historical reporting to predictive revenue forecasting.

RevSure TeamNov 4, 20259 min read

G2 Comparison Report 2025: RevSure vs CaliberMind & The Future of AI-Powered Attribution

G2’s 2025 Comparison Report shows a clear evolution in attribution, from post-mortem reporting to predictive revenue intelligence. While CaliberMind remains strong in analytics depth, RevSure leads the next era with 30% faster ROI, 10-point higher predictive accuracy, and perfect scores in Product Direction and Support. Its AI-driven models turn attribution into action, forecasting what will drive the next dollar of pipeline.

RevSure TeamNov 4, 20259 min read

G2 Comparison Report 2025: RevSure vs Adobe Marketo Measure (Bizible) & The Evolution of Attribution

G2’s 2025 Comparison Report marks a clear generational shift in attribution. While Adobe Marketo Measure (Bizible) pioneered B2B measurement, RevSure leads the next era with 57% faster ROI, perfect 100% scores in Product Direction and Support, and predictive accuracy that transforms attribution from reporting to revenue forecasting. Built for AI-native GTM teams, RevSure turns every touchpoint into foresight, powering the future, not just tracking the past.

RevSure TeamNov 4, 20258 min read

G2 Comparison Report 2025: RevSure vs HockeyStack & The New Standard for Full Funnel Intelligence

G2’s 2025 Comparison Report reveals how the attribution game has evolved, from analyzing engagement to predicting revenue. HockeyStack excels in clarity and usability, but RevSure leads the new era with 30% stronger predictive analytics, 99% integration coverage, and perfect 100% scores in support and product direction. Built for full-funnel visibility, RevSure doesn’t just show what happened; it predicts what’s next, redefining how GTM teams plan, forecast, and grow.

Agentic + Predictive Synergy: The Future of GTM Execution

Predictive AI tells you what’s coming, Agentic AI makes it happen. Together, they close the gap between insight and execution, creating GTM systems that sense change, decide instantly, and act autonomously. Discover how RevSure’s Agentic GTM Framework fuses foresight with action to build a self-optimizing, always-on growth engine.

RevSure TeamOct 31, 20256 min read

5 GTM Workflows Ready to Be Owned by Agentic AI

Most GTM teams don’t lack data, they lack execution speed. Predictive dashboards and intent signals tell them what to do, but decisions still take days to act on. That’s where Agentic AI steps in, bridging the gap between insight and action. This blog breaks down five GTM workflows where agentic systems can take real-time ownership, optimize continuously, and accelerate pipeline outcomes.

RevSure TeamOct 27, 20256 min read

RevSure TeamOct 23, 20257 min read

From Noise to Signal: How to Prioritize What Actually Moves Pipeline

Every GTM team today is buried in signals but starved for clarity. From website visits to intent data, the flood of engagement metrics often creates confusion instead of conviction. This blog explores how leading teams are building signal hierarchies to separate noise from meaningful activity, identifying the patterns that truly predict pipeline movement.

Agentic vs Predictive AI: Why GTM Needs Both

Most GTM teams can see what’s coming but can’t move fast enough to act. Predictive AI provides foresight, forecasting pipelines, conversion, and revenue outcomes, while Agentic AI transforms those insights into instant, intelligent action. Together, they close the gap between knowing and doing. This blog explores how combining predictive intelligence with agentic execution creates a self-learning GTM system that continuously adapts, optimizes, and grows.

RevSure TeamOct 21, 20257 min read

Francisco Oller GarciaOct 20, 20258 min read

How to Turn De-anonymized Website Traffic Into Better Targeting and Attribution

Most of your website visitors are anonymous, but they’re sending powerful buying signals you’re not seeing. This blog explains how de-anonymizing traffic transforms ghost visits into full account journeys, revealing true intent, fixing broken targeting, and proving marketing impact. Discover how RevSure stitches anonymous and known data into one view so you can identify high-intent accounts, refine campaigns, and run attribution that finance and sales actually trust.

AI Assistants Are the New SDRs: The Future of Pipeline Generation in B2B Sales

AI is no longer just assisting SDRs; it’s replacing manual prospecting with intelligent, always-on agents that scale conversations across the entire funnel. This blog explores how AI SDRs are transforming outbound strategy, driving 3–5× higher productivity and 40% lower costs, and why the future lies in agentic AI systems like RevSure Agent Hub, which orchestrate marketing, sales, and RevOps execution for predictable, full-funnel growth.

RevSure TeamOct 17, 20258 min read

RevSure TeamOct 16, 20258 min read

RevSure Reli Canvas: Vibe Coding for B2B GTM Teams

Dashboards were yesterday’s language of analytics. RevSure Reli Canvas introduces a new one- conversation. Built for B2B GTM teams, it lets you create dashboards and reports simply by describing what you need. No filters, no waiting, just prompt, build, and act. Discover how Vibe Coding for GTM is changing the way revenue teams think with data.

RevSure TeamOct 13, 20257 min read

The Attribution Maturity Ladder: Where Does Your Team Stand?

Most marketing teams are stuck at the lower rungs of the Attribution Maturity Ladder, using basic or siloed models that can’t guide strategic decisions. The framework maps the path from reactive reporting to predictive and agentic attribution, where AI not only measures outcomes but actively drives growth decisions. This blog shows why climbing the ladder is critical, and how RevSure helps accelerate the journey from proving value to orchestrating it. Want to know where your team stands? Read on.

Francisco Oller GarciaOct 10, 202512 min read

Where Should Your Next Marketing Dollar Go

Every marketer faces the same question: Where should the next dollar go? This blog breaks down why relying on a single attribution model fails, and how the winning loop combines MMX, MTA, and incrementality to reveal true channel impact, journey influence, and measurable lift. Learn how to operationalize this approach weekly, balance short- and long-cycle channels, and make budget moves your finance team can actually trust.

RevSure TeamOct 8, 20257 min read

Beyond Silos: The Case for Multi-Channel Influence Analysis

Most B2B teams still measure channels in silos, missing the reality that buyers engage across ads, content, events, and SDR outreach in sequence. This blog explains why last-touch metrics distort decisions, how ignoring channel synergies leaves ROI untapped, and why only 18% of marketers are leveraging true multi-channel influence analysis. Learn how integrated attribution uncovers sequencing, lift, and contribution, turning marketing from fragmented campaigns into orchestrated growth plays.