Building a Next-Gen Marketing Measurement Framework for Pipeline Growth

From attribution reporting to actionable pipeline decisions

Lunch & Learn (45 min)

Choose Your Session

May 14, 11:00 AM PT

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June 4, 11:00 AM PT

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$200 Gift Card: Register and attend the session to receive a $200 gift card as a thank-you for your time.
Trusted by High-Performing Teams Around the World
Most B2B teams are trying to answer the same question:

What is actually driving pipeline, and where should we invest next?

The problem is, attribution alone doesn’t get you there. It tells you what happened. It doesn’t tell you what to do next
“The pipeline we're able to generate with the same marketing dollars has improved greatly... we're nearing a 15-to-1 pipeline ROI goal. RevSure lets us make investment decisions in minutes instead of days of digging. You're a true partner, not a vendor-an extension of our team.”
Leah Itzkovich
Head of Marketing

What This Session Focuses On

This session walks through a practical measurement approach that combines:
Multi-Touch Attribution (MTA)
Marketing Mix Modeling (MMX)
Incrementality Analysis
Measure
Validate
Optimize
Decide

What You’ll Get Out of It

Measurement often stop at reporting. This session focuses on what comes next: turning data into clear, defensible pipeline and budget decisions.

A clearer way to evaluate what’s actually driving pipeline

When to use different attribution approaches

A more structured way to think about budget allocation

A framework your team can actually apply

If You’re Responsible for Pipeline, This Is for You

Built for marketing and revenue leaders making budget and growth decisions.