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Marketing

Everything we've published on Marketing.

Marketing

What is GTM Engineering? (And How It Differs from RevOps, MarketingOps, and SalesOps)

GTM engineering is emerging as a core B2B revenue function focused on building automated systems, AI agents, and connected data infrastructure that turn GTM strategy into scalable pipeline execution. Unlike RevOps, MarketingOps, or SalesOps, GTM engineering creates new operational architecture, real-time scoring systems, enrichment workflows, and agent-driven revenue processes across the full funnel. This blog explains why the function emerged, how it differs from traditional ops roles, and how platforms like RevSure enable companies to either build GTM engineering internally or activate it through an AI-native revenue operating system.

RevSure TeamMay 28, 20269 min read
Marketing

Attribution Pricing Isn’t the Price Tag. It’s the Hidden Cost Stack

This blog explains why attribution pricing is often misunderstood and extends far beyond the visible software cost. It breaks down the hidden cost stack, including implementation, data maintenance, and decision risk. The article highlights how traditional attribution tools create complexity and misalignment. It also introduces a more connected approach where platforms like RevSure help reduce costs by linking attribution to revenue decisions.

RevSure TeamApr 27, 202611 min read
Marketing

10 Best B2B Marketing Automation Software Platforms in 2026

This blog explores the top 10 B2B marketing automation platforms in 2026, including HubSpot, Marketo, Pardot, and 6sense. It breaks down how these tools differ in capabilities and use cases across enterprise and growing teams. The article also highlights the limitations of traditional MAPs and introduces how platforms like RevSure sit on top to connect marketing activity with pipeline and revenue outcomes. It helps teams build a more complete, revenue-driven tech stack.

RevSure TeamApr 22, 202610 min read
Marketing

Best Multi-Touch Attribution Software for Data-Driven Marketing Teams (B2B Enterprise Guide)

This guide explores how multi-touch attribution software is evolving from a reporting tool into a revenue intelligence system for enterprise B2B teams. It compares leading vendors like RevSure, Bizible, Dreamdata, and HockeyStack, highlighting their strengths and limitations. The blog emphasizes the shift toward account-level, predictive, and actionable attribution. It helps marketing and RevOps leaders choose platforms that drive real revenue outcomes, not just insights.

RevSure TeamApr 15, 20269 min read
Marketing

RevSure Recognized as a Momentum Leader in G2 Spring 2026: Defining the Next Era of Revenue Intelligence

RevSure has been recognized as a Momentum Leader in G2 Spring 2026 across three core categories, placing it in the top 25% of products. The recognition reflects strong growth, adoption, and customer satisfaction at scale. With embedded AI, robust data infrastructure, and rapid time-to-value, RevSure is redefining enterprise revenue intelligence.

RevSure TeamApr 13, 20269 min read
Marketing

RevSure vs Full Circle Insights: Why Legacy Attribution Falls Short for Modern Revenue Teams (G2 Spring 2026)

This blog compares RevSure and Full Circle Insights using G2 Spring 2026 user satisfaction insights. While Full Circle reflects a legacy, CRM-centric attribution approach, clear gaps emerge in usability, trust, and time-to-value. RevSure stands out with faster ROI, stronger support, and more advanced revenue intelligence. The comparison helps B2B teams evaluate a modern, scalable alternative for full-funnel growth.

RevSure TeamApr 9, 20268 min read
Marketing

RevSure vs Adobe Marketo Measure: Closing the Gap Between Attribution and Revenue Outcomes (G2 Spring 2026)

This blog compares RevSure and Adobe Marketo Measure using G2 Spring 2026 user satisfaction insights. While Adobe Marketo Measure remains a legacy choice within the Adobe ecosystem, clear differences emerge in time-to-value, support consistency, and predictive capabilities. RevSure stands out with faster ROI, stronger customer trust, and deeper revenue intelligence. The comparison helps B2B teams evaluate modern alternatives for scalable attribution and forecasting.

RevSure TeamApr 7, 20268 min read
Marketing

RevSure vs CaliberMind: Why Modern Revenue Teams Are Moving Beyond Traditional Attribution (G2 Spring 2026)

This blog compares RevSure and CaliberMind using G2 Spring 2026 user satisfaction insights. While both platforms support attribution and analytics, clear differences emerge in trust, time-to-value, and predictive capabilities. RevSure stands out with faster ROI, stronger support, and deeper revenue intelligence. The comparison helps B2B teams choose a platform that aligns with forecasting and full-funnel growth.

RevSure TeamApr 3, 20267 min read
Marketing

The Future of B2B SaaS Is Buy the System, Bring Your Own UI

AI makes it easier than ever to build custom interfaces, but the real value in SaaS still lies in the underlying system- data models, integrations, and logic. The future isn’t build vs buy, but a hybrid: buy the foundation and build the UI. Teams can create role-specific, decision-driven interfaces without rebuilding complex infrastructure. This shift enables faster, more flexible, and more contextual ways to operate the business.

Harry HawkApr 1, 20268 min read
Marketing

RevSure vs Dreamdata: Where RevSure Leads in G2 Spring 2026

This blog compares RevSure and Dreamdata using G2 Spring 2026 user satisfaction insights. While both platforms perform well in attribution and usability, clear differences emerge in trust, time-to-value, and revenue intelligence depth. RevSure stands out with faster ROI, stronger support, and more advanced predictive capabilities. The comparison helps B2B teams evaluate which platform aligns best with their revenue strategy.

RevSure TeamMar 31, 20267 min read
Marketing

Don’t Buy B2B Attribution Software Until You Ask These 11 Questions

Most B2B attribution tools fail because they focus on reporting instead of solving underlying data and buyer journey complexity. This blog outlines 11 essential questions enterprise teams must ask before investing in attribution software. It highlights what truly matters, from unified GTM data to full-funnel visibility and activation. The result is a clearer framework for choosing a platform that actually drives revenue outcomes.

RevSure TeamMar 30, 202612 min read
Marketing

RevSure vs HockeyStack: G2 Comparison for Revenue Intelligence & Attribution (Spring 2026)

This blog compares RevSure and HockeyStack using G2 Spring 2026 user satisfaction data. While both platforms perform well in usability and attribution, clear differences emerge in trust, ROI timelines, and revenue intelligence depth. RevSure stands out with faster time-to-value, stronger support, and more predictive capabilities. The comparison helps B2B teams choose the right platform based on their revenue strategy.

RevSure TeamMar 27, 20268 min read
Marketing

RevSure vs HockeyStack, Dreamdata, Adobe Marketo Measure, CaliberMind & Full Circle Insights: G2 Comparison (Spring 2026)

This blog analyzes G2 Spring 2026 user satisfaction data across leading attribution platforms, including HockeyStack, Dreamdata, and RevSure. While several tools perform well in usability and reporting, clear differences emerge in trust, ROI timelines, and overall consistency. RevSure stands out with faster time-to-value, stronger support, and more comprehensive revenue intelligence capabilities. The comparison helps B2B teams choose the right platform based on their growth and analytics priorities.

RevSure TeamMar 25, 20269 min read
Marketing

Inside B2B Marketing Mix Modeling: How Modern Data Science Helps Marketers Allocate Budget Smarter

Marketing mix modeling helps B2B marketers understand how different channels contribute to the pipeline and revenue. By analyzing historical marketing data, these models capture long-term effects, channel interactions, and diminishing returns. In this webinar recap, RevSure experts explain how modern MMM models are built and how they help marketing teams make smarter budget decisions.

RevSure TeamMar 20, 20269 min read
Marketing

Why Last-Touch Attribution Is a Measurement Illusion in 2026

Last-touch attribution assumes the final interaction caused the conversion, but modern B2B buying journeys rarely work that way. Buyers research through AI tools, peer networks, and dark social long before interacting with a vendor’s website. As a result, attribution models often misrepresent which channels actually drive demand. To understand real marketing impact, organizations must measure how investments interact across the full revenue system using approaches like Marketing Mix Modeling and incrementality analysis.

RevSure TeamMar 16, 20269 min read
Marketing

Channel Classification: The Foundation of Modern Measurement

Channel classification is the foundation of trustworthy B2B marketing measurement. RevSure normalizes inconsistent campaign and traffic data into stable Channel and Sub-Channel taxonomies. This enables reliable attribution, incrementality analysis, and market mix planning. With governed rules, validation, and AI assistance, teams keep classification accurate as marketing evolves.

Harry HawkMar 13, 202614 min read
Marketing

RevSure Brings Data Science to Marketing with Difference-in-Differences (DiD)

RevSure applies Difference-in-Differences (DiD) to help marketing teams measure true incremental impact. By comparing treatment and control groups over time, DiD isolates causal lift and removes bias from seasonality and market-wide trends. This enables revenue teams to move beyond attribution dashboards and prove real pipeline and revenue contribution.

Harry HawkMar 4, 20264 min read
Marketing

Full-Funnel Multi-Touch Attribution in 2026: The Only Model That Reflects How B2B Revenue Is Actually Created

Full-funnel multi-touch attribution is the only approach that reflects how B2B revenue is created in 2026. Instead of focusing only on the final conversion, it measures how marketing and sales touches drive pipeline creation, progression, and bookings across every stage. With privacy constraints, cookieless tracking, and complex buyer journeys, modern attribution must be unified, resilient, and AI-powered.

RevSure TeamFeb 25, 202610 min read
Marketing

RevSure vs HockeyStack: What B2B GTM Teams Actually Need From Attribution in 2026

Attribution in 2026 must go beyond dashboards to drive measurable revenue impact. This comparison clarifies the differences between HockeyStack and RevSure across incrementality, predictive AI, governance, and enterprise readiness. Learn why modern B2B GTM teams require attribution that forecasts pipeline health and triggers action while the quarter is still in motion.

RevSure TeamFeb 17, 20269 min read
Marketing

RevSure Named a Momentum Leader on the G2 Revenue Operations & Intelligence Momentum Grid®

RevSure has been named a Momentum Leader on the G2 Revenue Operations & Intelligence Momentum Grid®, highlighting its rapid growth and market adoption. As revenue teams outgrow attribution-only tools like HockeyStack, Dreamdata, and CaliberMind, RevSure delivers unified, AI-powered revenue intelligence across marketing, sales, and customer success. This recognition reinforces RevSure’s position as a modern RevOps platform built for predictable, scalable revenue growth.

RevSure TeamFeb 3, 20266 min read
Marketing

How Predictive Optimization Transforms Budget Reallocation Mid-Quarter

Predictive optimization enables GTM teams to reallocate budget mid-quarter based on real-time performance signals instead of waiting for QBRs. Unlike traditional forecasting, it continuously models scenarios and recommends proactive shifts to maximize pipeline and ROI. This turns static budgets into flexible, signal-driven investments that respond faster to opportunities and underperformance.

RevSure TeamFeb 2, 20266 min read
Marketing

How to Use B2B Marketing Attribution to Optimize Every Step of the Buyer Journey

B2B buyer journeys are complex, non-linear, and driven by cumulative influence, not single touchpoints. This blog explains how modern marketing attribution helps teams understand buyer movement across every stage of the journey. By shifting attribution from credit to causality, GTM teams can optimize awareness, intent, evaluation, and conversion with greater precision.

RevSure TeamJan 30, 20267 min read
Marketing

Proving Brand ROI When the CFO Doesn’t Believe in “Top-of-Funnel”

Brand budgets get challenged when marketers measure “activity” while CFOs demand outcomes. Attribution alone often fails a brand because the brand doesn’t behave like a direct response; it reduces friction and improves conversion across the revenue system. The winning shift is to start with pipeline outcomes and work backward to quantify the brand’s impact on progression, velocity, and win rates. That’s how a brand becomes measurable, defensible, and fundable.

RevSure TeamJan 23, 20268 min read
Marketing

Scenario Planning for CMOs: Modeling Spend Changes Before You Commit

This blog explains why CMOs need scenario planning to reduce the risk of reallocating marketing budgets without understanding the downstream impact. It highlights how B2B marketing outcomes are delayed, interconnected, and subject to diminishing returns, making “what-if” decisions difficult with traditional dashboards or attribution. It positions MMX (Marketing Mix Modeling) as the key to forecasting incremental lift, lag effects, and cross-channel dynamics. RevSure’s Scenario Planner is presented as a way to turn budget shifts into confident, modeled decisions.

RevSure TeamJan 21, 20267 min read
Marketing

Multi-touch attribution is more than just a calculation; it works like an operating system

Multi-touch attribution is often misunderstood as just a weighting model, but in reality, it’s a system. This post breaks down why attribution numbers change when teams move beyond last touch, what that shift reveals about buyer behavior, and how MTA works best when combined with clean data, smart models, spend, and incrementality testing. The result: clearer insight into what truly drives pipeline and revenue.

Harry HawkJan 19, 20268 min read
Marketing

Cookieless Tracking Isn’t a Black Box: How Modern GTM Signals Actually Work

Many GTM teams see cookieless tracking as a loss of clarity, but cookies were never as reliable as they seemed. Modern cookieless GTM systems focus on first-party signals, server-side capture, and honest identity resolution. By prioritizing signal accuracy over false precision, they deliver attribution teams that can actually trust. Cookieless isn’t less; it’s a stronger foundation for how buyers really behave.

RevSure TeamJan 15, 20267 min read
Marketing

Why Marketing Mix Modeling Is the Future of B2B Budgeting

As B2B marketing budgets tighten, traditional attribution and backward-looking budgeting methods are no longer enough. Long sales cycles, multi-channel journeys, and delayed revenue make it hard to understand what truly drives pipeline and growth. This blog explains why Marketing Mix Modeling (MMX) is emerging as the future of B2B budgeting, and how platforms like RevSure help GTM leaders allocate spend with clarity, confidence, and revenue impact.

RevSure TeamJan 6, 20268 min read
Marketing

RevSure vs Full Circle Insights: G2 User Satisfaction Comparison (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure significantly outperforms Full Circle Insights across usability, support quality, partnership trust, and time-to-value. Customers report far faster ROI with RevSure, along with higher confidence in attribution accuracy and revenue insights. For B2B revenue teams seeking predictable value and a reliable attribution system that supports executive decision-making, the data clearly favors RevSure.

RevSure TeamJan 5, 202612 min read
Marketing

RevSure vs Adobe Marketo Measure (Bizible): G2 User Satisfaction Comparison (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms Adobe Marketo Measure across time-to-value, partnership quality, support, and reporting confidence. While both platforms are widely used, RevSure delivers significantly faster ROI, stronger trust in product direction, and higher satisfaction with day-to-day usability and revenue impact. For B2B teams seeking attribution that supports revenue decisions, not just reporting, the data consistently favors RevSure.

RevSure TeamJan 2, 202612 min read
Marketing

RevSure vs CaliberMind: G2 User Satisfaction Comparison for B2B Attribution & Revenue Intelligence (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms CaliberMind across trust, support quality, implementation speed, and time-to-value. RevSure also leads decisively in attribution depth, integrations, and predictive revenue intelligence, with customers reporting faster ROI and greater confidence in forecasting and pipeline decisions. For B2B revenue teams seeking consistency, executive alignment, and full-funnel insight, the data favors RevSure as the stronger long-term platform.

RevSure TeamJan 1, 202612 min read
Marketing

RevSure vs Dreamdata: G2 User Satisfaction Comparison for B2B Attribution & Revenue Intelligence (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms Dreamdata across trust, quality of support, time-to-value, and predictive revenue intelligence. While both platforms score positively for attribution, RevSure delivers faster ROI, stronger integrations, and deeper pipeline and forecasting capabilities. For B2B revenue teams prioritizing confidence, executive alignment, and long-term revenue impact, the data consistently favors RevSure.

RevSure TeamDec 31, 202512 min read
Marketing

RevSure vs HockeyStack: G2 User Satisfaction Comparison for B2B Attribution (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms HockeyStack across trust, quality of support, time-to-value, and predictive revenue intelligence. While both platforms receive positive usability scores, RevSure delivers faster ROI, stronger vendor partnerships, and deeper forward-looking insights. For B2B revenue teams prioritizing confidence, forecasting accuracy, and executive alignment, the data shows RevSure as the stronger long-term choice.

RevSure TeamDec 30, 202512 min read
Marketing

G2 User Satisfaction in B2B Attribution: Why RevSure Outperforms Dreamdata, HockeyStack, Marketo & CaliberMind

Based on independent G2 Winter 2025 user satisfaction data, RevSure emerges as the top-performing B2B attribution and revenue intelligence platform. Customers rate RevSure highest for trust, product direction, quality of support, and time-to-value compared to Dreamdata, HockeyStack, Adobe Marketo Measure, and CaliberMind. The data shows RevSure delivers faster ROI, stronger partnerships, and more complete full-funnel revenue visibility for modern B2B revenue teams.

RevSure TeamDec 29, 202512 min read
Marketing

The GTM Context Graph: Why Future Revenue Platforms Will Be Built on Context, Not Raw Data

Modern GTM teams are drowning in data but still lack clarity on pipeline health and outcomes. A GTM Context Graph connects signals, personas, and events into a coherent model of revenue motion. By interpreting behavior instead of just recording activity, context graphs enable better forecasting, attribution, and decision-making. The future of revenue platforms belongs to context, not raw data.

RevSure TeamDec 26, 20259 min read
Marketing

LinkedIn Posts or LinkedIn Podcasts? Where B2B Buyers Really Listen

B2B buyers are overwhelmed by LinkedIn posts that are quickly skimmed and forgotten. Podcasts and audio events offer longer, deeper engagement that builds trust and memory with executives. The strongest B2B strategies use posts for visibility and podcasts for influence. Together, they turn attention into conviction and revenue impact.

RevSure TeamDec 26, 20258 min read
Marketing

From Stacks to Systems: Engineering the Next-Gen Marketing Architecture

Marketing technology is shifting from fragmented tool stacks to intelligent, connected systems. RevSure’s Full Funnel Data Platform unifies GTM data into a single graph, powers predictive intelligence, and activates agentic AI for real-time execution. By replacing dashboards and manual workflows with continuous, autonomous orchestration, RevSure enables faster decisions, better foresight, and a self-optimizing revenue engine.

RevSure TeamDec 24, 20258 min read
Marketing

Personal Brand > Company Brand? Why Buyers Trust People More Than Logos

Buyers trust people more than logos, and that shift is reshaping go-to-market strategy. Personal brands create authenticity, reduce risk, and accelerate buying decisions in ways company branding alone can’t. This piece explains why thought leadership from real leaders outperforms traditional marketing, and how CMOs can make it a measurable revenue lever.

RevSure TeamDec 23, 20258 min read
Marketing

G2 User Satisfaction in B2B Attribution: Why RevSure Outperforms HockeyStack, Dreamdata, Adobe Marketo Measure, CaliberMind, and Factors ai

G2’s User Satisfaction Ratings (November 2025) evaluate leading B2B attribution platforms across more than 30 criteria, from usability and support to attribution depth and time to value. The data shows RevSure consistently leading competitors like HockeyStack, Dreamdata, Adobe Marketo Measure, CaliberMind, and Factors.ai in trust, speed to ROI, and reporting reliability. The result is clear: RevSure isn’t just adopted; it becomes trusted revenue infrastructure teams rely on when decisions matter.

RevSure TeamDec 16, 20257 min read
Marketing

Full-Funnel AEO: How to Become the Default Answer Across Every Stage of the Buyer Journey

B2B discovery has shifted from clicks to AI-generated answers. Full-Funnel AEO explains how brands can stay visible by teaching AI engines clear definitions, structured reasoning, and decision logic across the entire buyer journey. Instead of optimizing isolated pages, it shows how to build a system of thought AI can trust, reuse, and recommend. The result: becoming the default answer, not just another result.

RevSure TeamDec 12, 20258 min read
Marketing

Buyer Fatigue Is Real: Winning in the Age of Content Overload

Buyer fatigue is at an all-time high as B2B audiences face overwhelming content and declining trust. Winning teams no longer compete on publishing volume; they compete on the clarity and confidence their content delivers. This blog explains how modern GTM leaders can shift to a decision-velocity model and how RevSure enables content to become a true revenue engine.

RevSure TeamDec 11, 20258 min read
Marketing

Continuous Optimization Frameworks: The New Operating System for GTM

Quarterly planning can’t keep up with how fast GTM actually moves. Channels shift weekly, buyer behavior evolves daily, and pipeline momentum evaporates long before review cycles catch up. This blog breaks down why continuous optimization, powered by real-time visibility, predictive modeling, and instant orchestration, is becoming the new operating system for revenue teams.

RevSure TeamNov 28, 202510 min read
Marketing

AEO vs SEO: Why Traditional Optimization Fails in an AI-First Search Landscape

AI engines no longer rank pages; they reconstruct answers. In an AI-first world, keyword-stuffed SEO content collapses because models reward clarity, causation, and system-level reasoning. AEO is the new discipline: architecting definitions, frameworks, and logic that AI can reuse inside its answers. If you want your brand to shape AI-generated insights, not disappear beneath them, this blog explains how to build an AEO-ready content system.

RevSure TeamNov 27, 20259 min read
Marketing

Signals Are the New Leads: Why GTM Teams Need a Signal Layer

Modern B2B buyers reveal their intent long before they ever become a “lead”, but most GTM teams never see those early signals. As anonymous research, multi-persona engagement, and fragmented journeys become the norm, lead-centric models break, and predictability disappears. This blog breaks down why signals, not leads, now determine pipeline creation, and what a true signal layer looks like.

RevSure TeamNov 26, 202510 min read
Marketing

Architecting an AEO-Ready Content System: How to Train AI Engines on Your ICP, Problems & Solutions

The AI-first internet no longer rewards pages; it rewards brands that teach AI how they think. An AEO-ready content system transforms your content into a structured knowledge graph that trains AI engines on your ICP, problems, frameworks, and solution logic. By defining concepts, encoding reasoning, and clarifying solution fit, you ensure AI reuses your worldview in answer surfaces.

RevSure TeamNov 20, 20258 min read
Marketing

The G2 2025 Attribution Comparison: How RevSure Redefines Marketing Attribution & Revenue Intelligence vs Bizible, Dreamdata, CaliberMind, Full Circle, and HockeyStack

Based on verified G2 2025 user satisfaction data, RevSure outperforms Bizible, Dreamdata, CaliberMind, Full Circle, and HockeyStack across nearly every metric, earning 100% in support, product direction, and integrations. This benchmark shows how RevSure is redefining modern B2B attribution, helping GTM teams move from “Who influenced the deal?” to “What will drive the next one?”

RevSure TeamNov 4, 202512 min read
Marketing

G2 Comparison Report 2025: RevSure vs Dreamdata & The New Era of Full-Funnel AI Attribution

G2’s Fall 2025 data reveals a definitive shift in attribution and revenue intelligence. While Dreamdata remains a trusted analytics platform, RevSure leads the next era with AI-powered forecasting, pipeline readiness, and agentic revenue orchestration, turning data clarity into revenue certainty.

RevSure TeamNov 4, 20256 min read
Marketing

G2 Comparison Report 2025: RevSure vs Full Circle Insights & AI-Powered Revenue Intelligence

G2’s 2025 Comparison Report marks a turning point for B2B attribution. While Full Circle Insights remains a trusted legacy solution, RevSure emerges as the AI-powered leader redefining revenue intelligence. With faster deployment (2 months vs 5), 2x quicker ROI realization, and near-perfect scores in Product Direction, Support, and Multi-Touch Attribution, RevSure leads the shift from historical reporting to predictive revenue forecasting.

RevSure TeamNov 4, 20259 min read
Marketing

G2 Comparison Report 2025: RevSure vs CaliberMind & The Future of AI-Powered Attribution

G2’s 2025 Comparison Report shows a clear evolution in attribution, from post-mortem reporting to predictive revenue intelligence. While CaliberMind remains strong in analytics depth, RevSure leads the next era with 30% faster ROI, 10-point higher predictive accuracy, and perfect scores in Product Direction and Support. Its AI-driven models turn attribution into action, forecasting what will drive the next dollar of pipeline.

RevSure TeamNov 4, 20259 min read
Marketing

G2 Comparison Report 2025: RevSure vs Adobe Marketo Measure (Bizible) & The Evolution of Attribution

G2’s 2025 Comparison Report marks a clear generational shift in attribution. While Adobe Marketo Measure (Bizible) pioneered B2B measurement, RevSure leads the next era with 57% faster ROI, perfect 100% scores in Product Direction and Support, and predictive accuracy that transforms attribution from reporting to revenue forecasting. Built for AI-native GTM teams, RevSure turns every touchpoint into foresight, powering the future, not just tracking the past.

RevSure TeamNov 4, 20259 min read
Marketing

G2 Comparison Report 2025: RevSure vs HockeyStack & The New Standard for Full Funnel Intelligence

G2’s 2025 Comparison Report reveals how the attribution game has evolved, from analyzing engagement to predicting revenue. HockeyStack excels in clarity and usability, but RevSure leads the new era with 30% stronger predictive analytics, 99% integration coverage, and perfect 100% scores in support and product direction. Built for full-funnel visibility, RevSure doesn’t just show what happened; it predicts what’s next, redefining how GTM teams plan, forecast, and grow.

RevSure TeamNov 4, 20258 min read
Marketing

How to Prove Marketing ROI When Your Sales Cycle Is 12+ Months

Long sales cycles break simple attribution models. Here's how to prove marketing ROI with account-level tracking, cycle-matched lookback windows, marketing attribution software, and predictive AI, plus a practical implementation plan.

Francisco Oller GarciaOct 15, 20259 min read
Marketing

The Attribution Maturity Ladder: Where Does Your Team Stand?

Most marketing teams are stuck at the lower rungs of the Attribution Maturity Ladder, using basic or siloed models that can’t guide strategic decisions. The framework maps the path from reactive reporting to predictive and agentic attribution, where AI not only measures outcomes but actively drives growth decisions. This blog shows why climbing the ladder is critical, and how RevSure helps accelerate the journey from proving value to orchestrating it. Want to know where your team stands? Read on.

RevSure TeamOct 13, 20257 min read
Marketing

Where Should Your Next Marketing Dollar Go

Every marketer faces the same question: Where should the next dollar go? This blog breaks down why relying on a single attribution model fails, and how the winning loop combines MMX, MTA, and incrementality to reveal true channel impact, journey influence, and measurable lift. Learn how to operationalize this approach weekly, balance short- and long-cycle channels, and make budget moves your finance team can actually trust.

Francisco Oller GarciaOct 10, 202512 min read
Marketing

Beyond Silos: The Case for Multi-Channel Influence Analysis

Most B2B teams still measure channels in silos, missing the reality that buyers engage across ads, content, events, and SDR outreach in sequence. This blog explains why last-touch metrics distort decisions, how ignoring channel synergies leaves ROI untapped, and why only 18% of marketers are leveraging true multi-channel influence analysis. Learn how integrated attribution uncovers sequencing, lift, and contribution, turning marketing from fragmented campaigns into orchestrated growth plays.

RevSure TeamOct 8, 20257 min read
Marketing

Why Year-over-Year Attribution is the Missing Piece in Your Strategy

Most B2B marketers track quarterly or annual snapshots, but without year-over-year (YOY) attribution, they miss the bigger picture. Trends in lead quality, seasonal patterns, and long-term channel performance stay hidden, weakening budget credibility with CROs and CFOs. The State of B2B Attribution 2025 shows 70% of teams can’t analyze beyond the current year, a major strategic gap. This blog explores why YOY attribution is essential and how AI platforms like RevSure make it possible to turn short-term reports into multi-year strategic insights.

RevSure TeamOct 2, 20257 min read
Marketing

Why B2B CMOs Must Proactively Own Their Measurement Framework

Smart CMOs should avoid the “marketing can’t be measured” echo chamber. Measurement may be imperfect, but it’s the only way to defend budgets, optimize spend, and gain C-suite credibility. This blog lays out why CMOs must proactively own their measurement framework, and how evolving it over time sharpens both the art and science of marketing for you business.

Deepinder Singh Dhingra | Founder & CEOSep 30, 202512 min read
Marketing

Reddit Ads for B2B: Why 2025 Is the Time to Test

Reddit is no longer just a consumer playground; it has become a powerful research hub for B2B decision-makers. In 2025, surging ad revenue, maturing ad tools, and cookie deprecation make it the perfect time for marketers to test. Subreddits like r/sales and r/marketingautomation host candid peer discussions that shape buying decisions earlier than LinkedIn or Google can.

RevSure TeamSep 29, 20257 min read
Marketing

Why the MTA vs. MMX Debate Is Holding B2B Marketing Back

B2B marketers have wasted years debating Multi-Touch Attribution (MTA) vs. Marketing Mix Modeling (MMX) as if it’s an either/or choice. In reality, neither can fully explain today’s complex, non-linear buyer journeys alone. The real power comes from combining MTA, MMX, and incrementality testing into a unified framework, where each plays its role: MTA for journey clarity, MMX for channel ROI, and incrementality for causal validation. This blog shows why abandoning binary thinking and embracing integration is the only way to achieve true decision confidence in B2B marketing.

RevSure TeamSep 24, 202512 min read
Marketing

Data Silos is the Attribution Killer You’re Ignoring

Most marketers obsess over attribution models, but ignore the real killer: data silos. With nearly 90% of B2B SaaS marketers reporting integration challenges, attribution is often built on fragmented, unreliable inputs. The result? Broken trust, conflicting numbers, and wasted time across GTM teams. This blog unpacks why silos cripple attribution, what only 1 in 10 teams are doing right, and how a unified data foundation like RevSure’s can turn chaos into clarity.

RevSure TeamSep 19, 20258 min read
Marketing

OOH in B2B Marketing: From Visibility to Revenue in 2025

OOH is no longer just for consumer brands; it’s becoming a measurable, revenue-driving channel for B2B in 2025. With programmatic DOOH, precise targeting, and attribution frameworks, OOH now integrates seamlessly into full-funnel strategies.

RevSure TeamSep 17, 20258 min read
Marketing

Can You Really Trust Your MQL Pipeline Forecasts?

Most B2B marketers still rely on averages or static benchmarks for MQL pipeline forecasts, and 92% admit their projections lack precision. The result? Misaligned budgets, credibility loss, and friction with sales and finance. This blog explores why traditional MQL forecasting fails, and how AI-driven predictive attribution transforms guesswork into guidance.

RevSure TeamSep 16, 20258 min read
Marketing

19 Reasons to Trust RevSure: Recognized in G2’s Fall 2025 Reports

RevSure has once again earned customer validation, winning 19 badges in G2’s Fall 2025 Reports. From High Performer and Momentum Leader to Best Support and Users Love Us, these recognitions highlight more than product features, they reflect consistent trust and impact across industries. Backed by a full-funnel AI platform that powers attribution, forecasting, and spend optimization, RevSure continues to deliver clarity and results for GTM leaders.

RevSure TeamSep 15, 20255 min read
Marketing

Email Marketing in 2025: From Inbox Tactics to Boardroom Outcomes

Email marketing in 2025 is no longer judged by opens and clicks; it’s judged by its impact on CAC, LTV, pipeline velocity, and forecast accuracy. AI personalization, privacy-first compliance, and interactive mobile-first formats are transforming it from a tactical channel into a strategic driver of predictable revenue. The blog shows how leaders can tie email directly to boardroom KPIs and how RevSure helps measure its real contribution to the pipeline and forecasting.

RevSure TeamSep 12, 20257 min read
Marketing

Beyond the Primary Decision-Maker: The Rise of Buying Group Attribution

B2B deals are no longer driven by one “hero buyer”—they’re shaped by committees of six to ten stakeholders. Yet most attribution models still track only a single decision-maker, leaving champions invisible and blockers overlooked. If you want to understand how GTM teams can finally optimize for collective decision-making, this read is for you.

RevSure TeamSep 5, 20257 min read
Marketing

The Blind Spot in B2B Marketing: Anonymous Visitor Journeys

Most B2B marketers are still flying blind, ignoring the anonymous journeys that make up nearly 90% of early buyer activity. As third-party cookies vanish, this blind spot distorts attribution, misrepresents ROI, and delays revenue impact. RevSure shows how first-party tracking, identity resolution, and AI can turn anonymous engagement into a predictive revenue signal, giving teams the power to see the invisible funnel and outpace competitors.

RevSure TeamSep 1, 20256 min read
Marketing

Why Single-Touch Attribution Still Dominates (and Why It’s Holding B2B SaaS Back)

Nearly 90% of B2B SaaS marketers still rely on outdated single-touch or basic multi-touch attribution models, approaches that oversimplify buyer journeys and distort pipeline reality. While they persist out of habit, tool limitations, and organizational comfort, these models lead to budget misallocation, skewed funnel insights, and eroded credibility with sales and finance. The future lies in dynamic, AI-driven attribution that reflects multi-threaded buying groups, funnel velocity, and conversion probability.

RevSure TeamAug 28, 20258 min read
Marketing

Meta Ads in 2025: What B2B Teams Should Know

Global B2B ad spend is climbing fast, but rising LinkedIn and search costs are pushing marketers to rethink their channel mix. Meta, once dismissed as just an awareness platform, is now emerging as a cost-efficient pipeline driver thanks to its AI-powered intent targeting across Facebook, Instagram, and WhatsApp.

RevSure TeamAug 21, 20257 min read
Marketing

The Attribution Blind Spot: Why B2B Marketers Must Treat Conversations as Revenue Events

This blog unpacks the “conversational blind spot,” showing how missed attribution leads to underinvestment, poor visibility, and boardroom skepticism. It also highlights how treating conversations as core funnel events and integrating them seamlessly into CRMs and MAPs can unlock measurable impact on pipeline velocity, conversion, and revenue.

RevSure TeamAug 20, 20257 min read
Marketing

Why Marketing Mix Modeling (MMX) Is Becoming a Must-Have for B2B Enterprises

This blog explores why Marketing Mix Modeling (MMX), once reserved for consumer brands, is now becoming essential for enterprises facing complex funnels, offline touchpoints, and CFO scrutiny. It explains how modern MMX delivers causality, clarity, and confidence, tracking the true impact of marketing across the full funnel.

RevSure TeamAug 19, 20258 min read
Marketing

How to Build a Self-Service B2B Research Hub That Converts

B2B buyers now expect to educate themselves long before talking to sales, making your website the primary salesperson. This blog explores how to build a self-service research hub that anticipates buyer questions, delivers relevant content, and guides decision-making. Done right, it transforms casual visitors into confident, conversion-ready prospects.

RevSure TeamAug 15, 20258 min read
Marketing

How AI-Driven Activation Transforms B2B Marketing Execution

Most GTM teams capture every buyer signal but act on them days or weeks later, long after urgency fades and competitors step in. AI-driven activation closes this gap by detecting intent, understanding it in context, and triggering precise plays instantly. In a market where volume matters less than precision, activating the right moments is no longer a nice-to-have, it’s your competitive edge.

RevSure TeamAug 11, 20258 min read
Marketing

From Siloed Metrics to Shared Truth: Building a Cross-Functional Attribution Task Force

87% of revenue leaders say misaligned attribution delays decisions, yet only 34% have a cross-functional process in place. RevSure’s AI-powered attribution engine tackles this by unifying siloed data, modeling every touchpoint, and projecting campaign impact. With 68% of GTM teams lacking confidence in attribution accuracy, a cross-functional task force is no longer optional, it’s essential.

RevSure TeamAug 7, 20257 min read
Marketing

How AI Reveals the Event-Driven Pipeline You’re Missing

Most B2B marketers still measure event success using outdated metrics like attendance and form fills—missing the deeper impact events have on pipeline and revenue. According to RevSure’s 2025 Attribution Report, only 8% of teams use AI-based attribution to track true event-driven influence. This blog explores how AI reveals hidden pipeline by mapping anonymous engagement, buying group behavior, and deal acceleration after events.

RevSure TeamAug 5, 20256 min read
Marketing

Why Your Buyer Journey Map Isn’t Driving Revenue (And How It Can)

Most buyer journey maps look good on paper, but they rarely reflect how B2B buyers actually behave. This blog breaks down why traditional mapping falls short and how GTM teams can evolve from static diagrams to dynamic, behavior-driven intelligence. Learn how RevSure connects the dots across the funnel, turning buyer signals into timely, revenue-driving actions.

RevSure TeamJul 31, 20256 min read
Marketing

Crafting Thought Leadership That Turns Heads in B2B

Most B2B thought leadership falls flat because it’s vague, safe, and sounds like everyone else. This blog breaks down how to build a compelling, differentiated point of view, one that resonates with buyers and drives real business impact. From the messaging model to internal activation and measurement, it’s a practical guide for turning expertise into influence.

RevSure TeamJul 29, 20257 min read
Marketing

From Stuck to Scalable: How Modern B2B Teams Are Rebuilding Attribution from the Ground Up

B2B attribution is broken—but not beyond repair. This blog unpacks how modern teams like Saviynt are ditching rigid, outdated models in favor of real-time, full-funnel insight. Learn how RevSure helps marketers move from static reports to smarter decisions by aligning attribution with today’s dynamic buyer journeys. If your dashboards are collecting dust, it’s time for a reset.

RevSure TeamJul 25, 20256 min read
Marketing

Why Next-Gen B2B Marketers Are Tuning into Connected TV

B2B buyers are streaming content beyond office hours—and next-gen marketers are meeting them there with Connected TV (CTV). No longer just a brand play, CTV is now a measurable, full-funnel channel thanks to platforms like MNTN and LinkedIn. This blog breaks down how B2B teams can use CTV for precise targeting, campaign performance, and ABM success.

RevSure TeamJul 11, 20255 min read
Marketing

Executing the Four P’s in Your B2B Content Engine: A Scalable Framework for Modern Marketing Teams

Most B2B content goes unused, not because it’s bad, but because it's misaligned and mismanaged. This blog introduces the Four R’s and Four P’s framework to help teams build a scalable, high-impact content engine. From strategic planning to performance measurement, it breaks down how to consistently deliver the right content to the right audience and prove its revenue impact. If you're serious about turning content into pipeline, this is your playbook.

RevSure TeamJul 9, 20257 min read
Marketing

AI in Marketing Ops: The Strategic Shift No One’s Talking About

AI is quietly revolutionizing Marketing Ops, not with flashy tools, but by embedding itself deep in the revenue engine. From funnel stage prediction to lead scoring and identity resolution, AI is eliminating manual work and enabling smarter GTM decisions. This blog explores how AI is moving from optimization to orchestration, reshaping how RevOps teams work and win.

Francisco Oller GarciaJul 7, 20254 min read
Marketing

Why RevSure’s 22 G2 Badges Signal More Than Just Momentum

RevSure just earned 22 G2 badges this Summer—nearly doubling from last season. But this isn’t just about shiny accolades—it’s a signal that our full-funnel AI system is resonating with revenue teams who crave clarity, not just dashboards. With customer-validated support, actionable insights, and deep-funnel attribution, RevSure is redefining what it means to execute intelligently.

RevSure TeamJul 3, 20254 min read
Marketing

Marketing Is Getting Smarter—Are Your Budgets? How to Optimize Spend Using Marketing Mix Modeling

Traditional attribution can’t keep up with today’s complex buyer journeys. This blog explores how Marketing Mix Modeling (MMx) helps GTM teams go beyond clicks to understand true incremental impact—across digital, offline, and brand channels. Learn how to forecast ROI, reallocate budgets with confidence, and simulate spend before you commit. If your budget planning still feels like guesswork, MMx is the strategic edge you need.

Daniel Winston JJun 25, 20255 min read
Marketing

Privacy-First Attribution: How to Win Without Third-Party Cookies

As third-party cookies disappear, marketers are facing a wake-up call: attribution must evolve. This blog explores how to build a privacy-first attribution strategy using first-party and zero-party data, server-side tracking, and ethical consent design. Learn how tools like RevSure can help you future-proof measurement without sacrificing performance—or privacy.

Francisco Oller GarciaJun 23, 20255 min read
Marketing

Zero‑Click Content: How B2B Marketers Can Win Without the Click

Clicks are no longer the currency of B2B content performance. In the era of AI search and zero-click behavior, buyers get answers without ever visiting your site. This blog explores how B2B marketers can win visibility and trust through structured, summarized content and how to measure its impact with tools like RevSure that go beyond vanity metrics to track true content influence on pipeline and revenue.

RevSure TeamJun 19, 20257 min read
Marketing

Stop Spraying, Start Scaling: Precision Targeting with Dynamic Lists

Even the best B2B campaigns fall flat when they target the wrong audience. Static lead lists are outdated—today’s buyers demand relevance, not just reach. This blog unpacks how dynamic, real-time lead and account lists help you scale smarter, not louder, with sharper targeting, higher conversions, and better GTM alignment.

RevSure TeamJun 17, 20254 min read
Marketing

How to Use Geo-Based Lead Insights for Local Campaign Activation

Even in a digital-first world, geography still plays a crucial role in go-to-market success. This blog explores how B2B marketers can use geo-based lead insights, like regional engagement patterns, funnel progression, and sales alignment, to activate more targeted and effective local campaigns. From smarter budget allocation to high-impact event planning, learn how to move beyond ZIP code lists to true location intelligence.

Francisco Oller GarciaJun 13, 20255 min read
Marketing

From Noise to Insight: Relationship Analysis in B2B Marketing Mix Modeling

Despite managing 20+ tools, B2B marketers still struggle to prove ROI because attribution alone doesn’t reveal how tactics actually work together. This blog introduces Marketing Relationship Analysis within Marketing Mix Modeling, a data-driven approach to uncover interdependencies across channels and campaigns. Learn how RevSure helps you identify synergies, lag effects, and diminishing returns, so you can optimize budgets with confidence.

RevSure TeamJun 12, 20258 min read
Marketing

Outgrowing Salesforce Campaign Influence: Smarter Attribution Tools for B2B GTM

Still using Salesforce Campaign Influence to track marketing ROI? You might be leaving performance and pipeline on the table. This blog breaks down why Salesforce’s native model is outdated, what alternatives like Bizible and Dreamdata offer, and why RevSure’s AI-powered, full-funnel approach goes beyond attribution to deliver actionable insights, predictive forecasts, and campaign optimization.

RevSure TeamJun 9, 20257 min read
Marketing

Deep Dive into B2B Attribution Models: From Linear to Markov for GTM Precision

This blog breaks down the most common B2B attribution models, from first-touch to AI-powered Markov chains, and explains when to use each based on your GTM goals. Learn why traditional models fall short in complex, multi-touch B2B journeys and how tools like RevSure bring precision, flexibility, and clarity to your attribution strategy.

RevSure TeamJun 5, 20256 min read
Marketing

How to Build a Source of Truth Without Rebuilding Your Stack

Funnel visibility often feels out of reach—not because your stack is broken, but because your systems aren’t connected. This blog shows how marketing, sales, and RevOps can create a single source of truth without ripping and replacing tools. Learn how to orchestrate your data for real-time insight into conversion, velocity, and pipeline health. Spoiler: You don’t need a new stack—just a smarter way to unify the one you have.

Francisco Oller GarciaJun 4, 20255 min read
Marketing

Search as a Revenue Signal: How B2B Marketers Use Google Search Console to Drive Pipeline Outcomes

Organic search is one of the clearest signals of buyer intent—but most B2B teams barely scratch the surface of what Google Search Console (GSC) can offer. This blog explores how RevSure turns GSC data into a revenue-generating asset by connecting queries, clicks, and content performance directly to pipeline impact. If your SEO efforts aren’t influencing revenue conversations yet, this read is your missing link.

RevSure TeamJun 3, 20255 min read
Marketing

How to Catch Mistagged Campaigns Before They Derail Attribution

Attribution accuracy starts with clean UTM data, but mistagged or missing parameters can quietly sabotage your reports and lead to misallocated budgets. This blog breaks down the root causes of UTM errors, the importance of fallback logic, and how RevSure helps catch and correct campaign tagging issues. If you rely on attribution for ROI insights, this is a must-read guide to protecting your data at the source.

RevSure TeamMay 30, 20256 min read
Marketing

Identity Stitching Platforms for B2B Sales and Marketing: The Foundation of Accurate Attribution

Attribution models are only as accurate as the identities they’re built on—but most B2B data is fragmented across systems and sessions. This blog unpacks how identity resolution is the missing link for accurate attribution, better lead scoring, and trustworthy reporting. Learn how RevSure’s unified identity graph connects the dots across anonymous visits, duplicate CRM records, and multi-channel engagement to power smarter GTM execution. If your funnel feels fuzzy, the real issue might be your data.

RevSure TeamMay 29, 20257 min read
Marketing

The GTM Strategy Playbook for Journey Orchestration

Most GTM teams chase quick fixes when pipeline or conversion dips, but the real issue often lies in journey orchestration. This blog explores why understanding and aligning around the full buyer journey, not just touchpoints, is the new GTM advantage. Learn how year-over-year journey intelligence helps decode changing buyer behavior, and how to turn those insights into action across Marketing, Sales, and RevOps.

Francisco Oller GarciaMay 28, 20254 min read
Marketing

Proving Marketing ROI: How Attribution Helps You Defend Your Budget

Struggling to defend your marketing budget? Learn how attribution helps you prove marketing’s true impact—tying activities directly to pipeline, revenue, and ROI. This blog breaks down practical steps to speak the CFO’s language, choose the right attribution model, and build trust with finance and sales. If you want to be in the 25% of marketers confident in ROI measurement, start here.

Harry HawkMay 27, 20258 min read
Marketing

Data Privacy and B2B Marketing Analytics: Navigating the New Landscape

Data privacy is reshaping B2B marketing—from how we track engagement to how we personalize and attribute campaign success. With the end of third-party cookies and evolving regulations like GDPR, marketers must shift to consent-based, first-party data strategies. This blog dives deep into how to balance analytics and compliance, build trust, and maintain performance in a privacy-first world.

Harry HawkMay 19, 20257 min read
Marketing

Marketing Mix Modeling vs. Attribution: Choosing the Right Approach

B2B marketers looking to measure impact and optimize spend often encounter two major analytical approaches: Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA). Both aim to connect marketing efforts to outcomes but differ in methodology and use cases. How do you decide which is right for your organization, or whether you need both?

Harry HawkMay 13, 20258 min read
Marketing

Proving the Impact of Branding: A Practical Guide for Modern Marketers

Brand campaigns have long been hard to measure, but that’s changing. This guide outlines a practical method for B2B marketers to prove the real impact of branding by analyzing how brand touches (like video views or ad impressions) influence conversions later in the buyer journey. With a flipped attribution lens and any-touch analysis, you can reveal surprising performance lifts and finally give branding the credit it deserves.

Francisco Oller GarciaMay 12, 20254 min read
Marketing

How to Predict Campaign Success Before You Launch

Launching campaigns without predictive planning is like flying blind—and today’s B2B marketers can’t afford it. This blog breaks down how to forecast campaign performance before launch using funnel data, intent signals, and spend response modeling. It also shows how RevSure empowers GTM teams to predict impact, prioritize high-intent audiences, and execute with precision.

RevSure TeamMay 9, 20255 min read
Marketing

From Fluff to Funnel: Why Brand Advertising Deserves a Second Look

Most B2B marketers have long dismissed brand advertising as unmeasurable fluff—but that’s changing. Today’s buyer journey is led by brand, even if it doesn’t show up in your CRM. This blog explores how modern GTM teams are proving brand’s impact using full-funnel attribution, incrementality testing, and tools like RevSure. It’s not about choosing between brand and performance—it’s about tracking both to drive pipeline.

RevSure TeamMay 8, 20256 min read
Marketing

Campaigns Are Not Cohorts: Why Attribution Needs to Follow the Buyer, Not the Channel

Most attribution models still follow the campaign—but your buyers don’t. Their journey is messy, multi-channel, and non-linear. When attribution sticks to campaign touchpoints, it misses real intent, momentum, and influence. This blog explains why the future of attribution must follow the buyer, not the channel—and how RevSure helps make that shift with AI-powered, journey-based insights.

Daniel Winston JMay 5, 20254 min read
Marketing

Event Marketing Deserves Better Than Guesswork

Most B2B marketers still struggle to prove if their events actually drive revenue—or just generate noise. Traditional metrics like attendance and booth scans miss the bigger picture. This blog explores how RevSure gives event marketers full-funnel visibility, adaptive attribution, and predictive insights to connect every event to real pipeline and revenue impact.

Francisco Oller GarciaMay 1, 20254 min read
Marketing

Show, Don’t Tell: Proving Marketing’s Impact with Incrementality Testing

Marketing teams are under pressure to prove their real impact—not just report clicks and leads. This blog breaks down how incrementality testing helps answer the question every CFO asks: “Did marketing actually drive revenue?” Learn how RevSure’s causal testing framework moves you beyond correlation to provable ROI, giving you the credibility, clarity, and confidence to lead with data.

RevSure TeamApr 30, 20255 min read
Marketing

Beyond Form Fills: Why Smart Marketers Are Rethinking Attribution, Deep Funnel Optimization, and Demand Gen Strategy

Smart B2B marketers are moving beyond form fills and basic attribution—embracing deep funnel optimization, influence-based attribution, and statistical lift testing to drive real growth. This shift isn't just tactical—it's a strategic re-engineering of how demand gen is measured and executed. Learn why synthetic events, signal quality, and AI-driven optimization are now essential for reducing CAC and accelerating pipeline velocity. If you're still optimizing for leads, you're already behind—read on to see what top performers are doing instead.

RevSure TeamApr 24, 20258 min read
Marketing

Attribution Without Action Is Just a Report: How to Operationalize Insights Across the Funnel

Most attribution data lives in dashboards—but rarely drives action. This blog explores why simply tracking campaign touchpoints isn’t enough and how B2B GTM teams can operationalize attribution to actually optimize campaigns, prioritize leads, and align with sales in real time.

Daniel Winston JApr 22, 20255 min read
Marketing

Why GTM Teams Struggle to Prove Impact—and What to Do About It

Most GTM teams struggle to prove their impact because attribution is broken—fragmented systems, inconsistent data, and short-sighted tools create a blurry picture of what’s truly driving revenue. This blog breaks down why traditional attribution fails and how RevSure fixes it with clean data ingestion, auto-classified campaigns, and full-journey visibility.

Francisco Oller GarciaApr 21, 20254 min read
Marketing

The Power of Full-Funnel Attribution for Modern Marketers

Marketing doesn’t stop at lead capture—and neither should attribution. This blog explores the strategic value of full-funnel attribution in helping B2B marketers track and optimize the entire buyer journey, from first touch to revenue (and beyond). Learn how it drives smarter decisions, tighter sales alignment, and measurable ROI—turning marketing from a lead engine into a full-fledged revenue partner.

Harry HawkApr 15, 20256 min read
Marketing

From Tweet to Revenue: Unlocking Full-Funnel Attribution on Twitter (X) Ads

Twitter Ads have long been a black box for B2B marketers—great for engagement, but impossible to tie to revenue. Not anymore. RevSure’s new Twitter (X) Ads integration and Writeback feature unlock full-funnel visibility, connecting every tweet to pipeline, revenue, and ROI. If you're ready to treat Twitter like a performance channel, this blog shows you how.

RevSure TeamApr 14, 20257 min read
Marketing

Lowering Cost per Opportunity (CPO) with Better Marketing Attribution

Effective marketing attribution is crucial for lowering CPO, as it helps identify the most impactful channels and campaigns. By adopting multi-touch attribution models, consolidating data, and leveraging the right tools, B2B marketers can optimize their spend, reduce waste, and drive more opportunities with less budget. In this blog, we explore how improving attribution can lead to more predictable pipeline growth and higher ROI.

RevSure TeamApr 11, 20258 min read
Marketing

Top 5 Alternatives to Bizible in 2025

Looking for a smarter alternative to Bizible in 2025? This blog breaks down the top 5 platforms reshaping B2B marketing attribution — with full-funnel visibility, AI-powered insights, and predictive analytics that Bizible can’t match. From RevSure’s end-to-end pipeline intelligence to Dreamdata, CaliberMind, HockeyStack, and Funnel.io, discover the tools helping RevOps and marketing teams move from hindsight to foresight.

RevSure TeamApr 10, 20259 min read
Marketing

What New CMOs Should Know About AI Attribution

Just stepped into the CMO role? AI Attribution should be your new best friend. This blog breaks down how AI can help you pinpoint what’s really driving revenue across your channels—so you can invest smarter, align better with sales, and grow faster. From key terms to practical steps, it’s the clarity every modern CMO needs.

Harry HawkApr 8, 20254 min read
Marketing

Attribution, Alignment, and the Modern GTM Playbook: Why the Future Can’t Wait

B2B attribution is broken—and fixing it is key to aligning GTM teams, optimizing spend, and driving pipeline growth. Traditional models can’t handle today’s anonymous, nonlinear buyer journeys or the siloed data across teams. This blog explores how predictive, AI-powered attribution and a unified RevOps foundation are transforming marketing from a cost center into a revenue driver.

RevSure TeamMar 27, 20256 min read
Marketing

You’re Spending, But Are You Converting? How AI Can Predict Marketing ROI Before It’s Too Late

Marketers often rely on lagging indicators like pipeline and revenue to measure ROI—by then, it's too late to optimize. AI changes the game by predicting outcomes early using real-time engagement signals and historical patterns. This enables smarter spend, faster pivots, and proactive decisions. With RevSure, you don’t just report ROI—you predict it.

Daniel Winston JMar 26, 20255 min read
Marketing

Turning Marketing Analytics into Revenue: From Insight to Action

Most marketing teams sit on a goldmine of data—but struggle to turn it into revenue-driving action. This blog shows how to bridge the gap between insight and execution by focusing on the right metrics, acting fast on trends, and building feedback loops that drive continuous growth. If you're ready to move beyond dashboards and start making data work for your bottom line, this one's for you.

Harry HawkMar 25, 20257 min read
Marketing

Beyond Last-Click: Multi-Touch Revenue Attribution in B2B

Still relying on last-click attribution? You’re missing the bigger picture. B2B buyers engage across multiple touchpoints—ads, emails, webinars, and more—before making a decision. Multi-touch revenue attribution helps you track what truly drives conversions, optimize marketing spend, and align with sales for maximum impact. Read on to see how AI-powered models can transform your marketing ROI.

Harry HawkMar 13, 20257 min read
Marketing

Google Analytics vs. First-Party Data: What Are Your Alternatives?

Google Analytics has long been the go-to for website tracking, but rising privacy concerns and cookie limitations are pushing B2B marketers toward better alternatives. This blog explores first-party data tracking, server-side analytics, and identity resolution tools that provide deeper insights, better compliance, and enhanced account-level engagement. Whether you're looking for real-time visitor intelligence or full-funnel attribution, solutions like RevSure can future-proof your strategy.

RevSure TeamMar 10, 20255 min read
Marketing

Bridging Clausewitz’s Military Theories and Modern Marketing Analytics: Insights from RevSure.ai

Modern marketing is a battlefield, and Clausewitz’s military strategies offer valuable lessons for navigating it. From overcoming the "fog of war" (uncertain data) to identifying your "center of gravity" (key revenue drivers), his insights align perfectly with data-driven marketing. This blog explores how strategic planning, agility, and analytics—powered by RevSure.ai—can help marketers outmaneuver competition and achieve real business impact. Ready to turn marketing chaos into a well-executed strategy? Read on!

Harry HawkMar 7, 202515 min read
Marketing

Maximizing the ROI of Your MarTech Investment

Most companies invest in MarTech to drive automation and insights but struggle to see real ROI—why? Because technology alone isn’t enough. Success depends on integration, adoption, and continuous optimization. This blog breaks down the common pitfalls of MarTech investments and how to avoid them, covering key factors like business alignment, hidden costs, and the importance of deep-funnel attribution. Read on to ensure your MarTech stack delivers real revenue impact.

Francisco Oller GarciaMar 5, 20256 min read
Marketing

Best AI-Based Alternatives to Clearbit for Buyer Intelligence in 2025

Clearbit has long been a go-to for data enrichment, but AI-powered alternatives now offer deeper buyer intelligence, predictive analytics, and real-time insights. With 85% of B2B marketers already leveraging generative AI, the shift toward smarter engagement strategies is clear. This blog explores the top AI-driven Clearbit alternatives—RevSure, 6sense, Apollo.io, ZoomInfo, Leadfeeder, and Demandbase—highlighting their unique capabilities to help you optimize lead tracking, intent analysis, and sales conversions.

RevSure TeamMar 3, 20258 min read
Marketing

Four Steps to Improve Your B2B Marketing Data

B2B marketing success hinges on effective data management. This blog outlines four key steps to optimize your marketing data: implement rigorous lead-tracking protocols, foster a strong feedback loop with sales, adopt a unified full-funnel approach, and focus on revenue-centric metrics. By embracing these strategies, businesses can improve marketing effectiveness, drive revenue growth, and stay ahead in a competitive landscape.

RevSure TeamFeb 28, 20256 min read
Marketing

Attribution Doesn’t Matter for Brand Awareness Campaigns? Think Again

Most B2B marketers assume attribution is only relevant for direct response campaigns—but that’s a costly mistake. Brand awareness efforts also influence pipeline and revenue, but without attribution, marketers risk inefficient spending and missed opportunities. This blog debunks the myth that brand awareness is untrackable and explores how modern attribution models, including AI-powered insights from RevSure, can measure its real impact.

RevSure TeamFeb 27, 20256 min read
Marketing

B2B Attribution 2.0: How to Optimize Marketing for Maximum Revenue Impact

Traditional B2B attribution models no longer cut it—modern buying journeys are too complex, and outdated methodologies fuel internal credit wars rather than drive revenue growth. Attribution 2.0 shifts the focus from mere measurement to actionability, integrating predictive intelligence, cross-functional data, and real-time optimization to maximize marketing impact. RevSure’s AI-powered attribution model helps marketers track full-funnel engagement, measure conversion velocity, and make smarter, faster decisions.

RevSure TeamFeb 20, 20255 min read
Marketing

Beyond Gut Instinct: How Data-Driven Attribution is Transforming B2B Marketing

For too long, B2B marketers have relied on gut instincts and fragmented data to measure ROI—until now. This blog explores how AI-driven attribution is transforming marketing by providing real-time visibility into revenue impact, eliminating guesswork, and enabling data-backed decisions. Learn how companies like mabl have slashed reporting time, optimized investments, and achieved a 30:1 ROI using RevSure. The era of data-driven marketing is here—are you ready?

RevSure TeamFeb 19, 20256 min read
Marketing

Moving Beyond Last-Click Attribution: The Power of Marketing Mix Modeling

Last-click attribution is outdated—B2B marketing needs a smarter, data-driven approach. This blog dives into how Marketing Mix Modeling (MMM) provides a holistic view of marketing impact, optimizing budget allocation and predicting future performance. Learn how AI-powered solutions like RevSure help marketers measure true revenue contribution, ensuring privacy compliance and long-term growth.

RevSure TeamFeb 14, 20257 min read
Marketing

Fingerprinting and Consent Under ICO: What B2B Marketers Need to Know About Anonymous Visitor Tracking

B2B marketers can no longer rely on third-party cookies or covert fingerprinting to track anonymous website visitors—regulators like the ICO now require explicit user consent. This blog unpacks the evolving compliance landscape, the legal risks of fingerprinting, and alternative tracking strategies that balance privacy with actionable insights. Learn how to future-proof your marketing while staying compliant and effectively engaging high-intent prospects.

RevSure TeamFeb 10, 20256 min read
Marketing

Unlocking the Power of Meta Ads for B2B SaaS Growth

Most B2B marketers overlook Meta Ads, assuming they’re only for B2C—but that’s a missed opportunity. With AI-driven targeting, lower costs than LinkedIn, and full-funnel impact, Meta is a goldmine for SaaS growth. This guide breaks down winning strategies, high-performing ad formats, and key metrics to track success.

RevSure TeamFeb 7, 20254 min read
Marketing

The Secret to Smarter Campaign Spend—Boost ROI Without Increasing Your Budget

Are you still managing marketing spend with outdated reports? It’s time to rethink your approach. This blog reveals how B2B SaaS marketers can optimize campaign spend without increasing their budget—leveraging AI-powered insights, real-time performance tracking, and predictive analytics. Learn how to shift from static budgeting to dynamic reallocation, ensuring every dollar drives measurable pipeline and revenue impact.

RevSure TeamFeb 5, 20255 min read
Marketing

Accurate Attribution: Building a Data Platform for Full-Funnel Success

Struggling with accurate full-funnel attribution? This blog breaks down how clean, harmonized, and integrated data forms the foundation for reliable insights. Discover actionable steps to build a robust data platform and see how RevSure simplifies attribution with AI-driven insights and seamless integration.

Daniel Winston JJan 30, 20254 min read
Marketing

Understanding the Attribution Road Trip

Understanding the Attribution Road Trip compares a customer’s journey to a road trip, with attribution as the map guiding marketers to their revenue goals. From touchpoints to channels, this blog explores how RevSure’s AI-powered analytics simplifies attribution challenges, providing real-time insights, unified data, and predictive analytics.

Francisco Oller GarciaJan 28, 20257 min read
Marketing

Comparing Content Marketing Analytics Platforms: Google Analytics, Parse.ly, Chartbeat, Heap, and Kissmetrics

Discover the strengths of leading content marketing analytics platforms like Google Analytics, Parse.ly, Chartbeat, Heap, and Kissmetrics in this in-depth comparison. Learn how each tool caters to unique business needs, and uncover how RevSure takes content attribution further by linking engagement metrics directly to revenue outcomes. If you're a B2B marketer aiming to align content strategies with growth, this blog is your essential guide.

RevSure TeamJan 28, 20257 min read
Marketing

Transforming Ad Platforms with Deep-Funnel Signals: Leveraging Holistic B2B Marketing Attribution to Drive Better Outcomes

Discover how integrating holistic B2B Marketing Attribution, Full Funnel Attribution Solutions, and AI for Marketing Operations and AI for Revenue Operations can enhance your pipeline by sending deeper funnel signals back to Google and LinkedIn.

Harry HawkJan 20, 20256 min read
Marketing

Building a Scalable Data Infrastructure for Attribution

Unlock the true potential of your marketing data with RevSure's dynamic and scalable attribution platform. This blog explores how RevSure redefines attribution with real-time insights, seamless data harmonization, and future-proof infrastructure. Discover how to refine strategies, align teams, and drive sustainable growth in today’s complex B2B landscape.

Shantanu ShrivastavaJan 17, 20254 min read
Marketing

How to Make Your Marketing Ecosystem Work for You

Struggling with disconnected marketing tools and scattered data? This blog dives into why integrating your tech stack is crucial for a unified view of your pipeline and revenue performance. Learn how RevSure bridges the gaps between CRM, marketing automation, ad platforms, and more to deliver actionable insights, align teams, and drive growth.

Francisco Oller GarciaJan 15, 20256 min read
Marketing

Designing Intuitive Interfaces for Improved Attribution Insights

Discover how RevSure is transforming B2B marketing attribution with intuitive design and AI-powered capabilities. Our platform bridges the gap between complexity and usability, offering clear visualizations, seamless dashboards, and integrated modules to simplify decision-making. Dive into our approach to creating tools that empower users to uncover actionable insights with confidence—without compromising functionality.

Vivek GautamJan 14, 20254 min read
Marketing

RevSure Unplugged: Configurations, Evolution, and the Road Ahead

Discover how RevSure is revolutionizing revenue operations with seamless funnel integration, customizable attribution models, and AI-powered predictive insights. Built for scalability and reliability, our platform empowers businesses to adapt, grow, and future-proof their GTM strategies.

Rahul KumarJan 10, 20255 min read
Marketing

Building a Strong Data Foundation for Attribution

Struggling with fragmented data? You're not alone—80% of organizations face data challenges in hybrid and multi-cloud setups. For B2B SaaS teams, complex buyer journeys and disconnected systems only add to the chaos. RevSure transforms this chaos into clarity with a unified, scalable, and reliable data foundation. From seamless integrations to AI-driven insights, discover how we're empowering teams to make smarter, faster decisions.

Jayaram ThiyagarajanJan 8, 20255 min read
Marketing

10 Essential Considerations for Driving B2B Attribution Initiative Success in 2025

In an era where data drives decision-making, B2B attribution has evolved from a buzzword to a critical business imperative. Yet, achieving attribution success requires more than adopting tools; it demands a shift in mindset, strategy, and execution.

Deepinder Singh Dhingra | Founder & CEOJan 6, 20255 min read
Marketing

Making Attribution Relevant in Daily Operations

Struggling to make attribution relevant in your daily operations? Discover how actionable attribution can bridge the gap between static reporting and real-time decision-making. From smarter funnel management to dynamic budget reallocations, learn how RevSure transforms attribution into a daily driver of GTM success.

E.T. MacJan 3, 20255 min read
Marketing

The ROI Blueprint: LinkedIn Ads and Advanced Marketing Attribution

LinkedIn is where 80% of B2B social media leads are born. This blog unpacks the power of LinkedIn Ads—exploring its ad formats, targeting precision, and integration capabilities. Learn how to tackle challenges like higher costs and attribution complexity while leveraging advanced tools like RevSure to maximize ROI and pipeline impact.

RevSure TeamJan 2, 20257 min read
Marketing

The Strategic Power of Attribution in 2025

Attribution is no longer just about measuring performance—it's about driving strategy. In 2025, B2B marketers must navigate complex buyer journeys and fragmented touchpoints while aligning efforts with business goals. This blog explores how advanced attribution can unlock clarity, guide smarter investments, and unify marketing, sales, and RevOps teams for measurable growth.

Francisco Oller GarciaDec 31, 20244 min read
Marketing

Unlocking Revenue Growth with Deep Funnel Optimization in RevSure

Unlock the power of Deep Funnel Optimization (DFO) to transform your lead generation efforts into measurable revenue growth. This blog explores how DFO shifts focus from sheer lead volume to meaningful, bottom-of-funnel actions like demo scheduling and closed deals. Learn how RevSure leverages AI, advanced event tracking, and ad platform integrations to optimize campaigns, align sales and marketing, and drive higher ROI.

Harry HawkDec 28, 20244 min read
Marketing

From U-Shaped to AI-Driven: Choosing the Right Marketing Attribution Framework

Confused about which marketing attribution model suits your B2B strategy? This blog breaks down popular frameworks—from simple first-touch to sophisticated AI-based methods—highlighting their use cases and limitations. Discover how RevSure’s AI-driven platform empowers you to visualize customer journeys, tailor insights, and make data-driven decisions for growth.

RevSure TeamDec 25, 20246 min read
Marketing

Harnessing Marketing Attribution Software and Full Funnel Attribution Solutions for More Accurate B2B Insights

Discover how AI for Marketing Operations and AI for Revenue Operations can enhance your B2B Marketing Attribution, improve decision-making, and deliver holistic insights beyond traditional SFDC models.

Harry HawkDec 23, 20247 min read
Marketing

Comparing Top Corporate Gifting Platforms: Sendoso, Swag.com, Giftsenda, and Snappy

Corporate gifting is a powerful way to build and nurture relationships in B2B marketing. This blog compares four top platforms—Sendoso, Swag.com, Giftsenda, and Snappy—highlighting their unique features, pros, and cons. Whether you're targeting personalized gifting, global outreach, or branded swag, this guide helps you choose the right platform to streamline your strategy and drive meaningful engagement.

RevSure TeamDec 20, 20245 min read
Marketing

The Hidden Costs of Oversimplification: How Simplistic Marketing Undermines ROI

Oversimplified marketing strategies may promise quick wins, but they often conceal hidden costs like wasted resources, ineffective campaigns, and lost growth opportunities. This blog explores the risks of oversimplification and highlights why embracing complexity is the key to sustainable success.

Harry HawkDec 19, 20246 min read
Marketing

Attribution Is a Transformation, Not an App: Building a New Muscle for Holistic Marketing Analytics

Attribution isn’t just a tool—it’s a transformative process that reshapes how you measure marketing impact. By treating it as a capability to build over time, you foster a culture of collaboration, data-driven decision-making, and adaptability across marketing, sales, and RevOps. This blog explores why attribution is a journey, not a quick fix, and how starting small while thinking big can drive sustainable success.

Francisco Oller GarciaDec 17, 20244 min read
Marketing

From Measurement to Recommendations: Evolving Marketing ROI for Maximum Impact

Traditional marketing ROI methods focus on what happened but rarely answer the critical question: what’s next? This blog explores how forward-thinking marketers are shifting to dynamic, actionable approaches powered by AI and predictive analytics.

Deepinder Singh Dhingra | Founder & CEODec 12, 20244 min read
Marketing

Mastering Multi-Channel Campaign Management: Strategies, Best Practices, and Challenges

This blog dives into the essentials of managing cohesive messaging across PESO channels, overcoming challenges like inconsistent messaging and data silos, and leveraging technology for audience personalization and campaign optimization. Discover how to transform multi-channel campaigns into a growth engine with actionable strategies and advanced tools.

RevSure TeamDec 11, 20244 min read
Marketing

Top 5 Revenue Intelligence Platforms – Clari, Gong, Salesloft, People.ai, and BoostUp

Explore the top 5 revenue intelligence platforms transforming sales performance: Clari, Gong, Salesloft, People.ai, and BoostUp. This blog breaks down their unique features, strengths, and limitations, helping you choose the best fit for your team's goals.

RevSure TeamDec 6, 20246 min read
Marketing

Lead Scoring and Qualification Models: A Guide for Modern B2B Marketers

Are your lead-scoring models keeping up with modern B2B demands? This blog dives into the evolution of lead scoring—moving beyond traditional MQLs and SQLs to predictive, stochastic methods. Learn how to combine real and synthetic events, incorporate intent signals, and refine your scoring models using ML and collaboration for better lead prioritization and sales alignment.

RevSure TeamDec 4, 20245 min read
Marketing

Are Your Lead Scores Truly Indicative of Deep-Funnel Performance?

Are your lead scores falling short of predicting real pipeline performance? Despite advancements in lead scoring systems, many B2B companies find these scores don’t correlate with conversions or closed deals. This blog explores why traditional scoring methods fail, the importance of feedback loops, and how predictive, intent-driven models can change your approach.

Deepinder Singh Dhingra | Founder & CEODec 3, 20247 min read
Marketing

The Evolution of Marketing Attribution and Analytics with Hybrid Attribution Models

Traditional attribution models like first-touch and last-touch fail to address the complexities of modern B2B marketing, often leading to misattribution and stalled decisions. This blog explores how hybrid attribution—combining Marketing Mix Modeling, AI-powered Multi-Touch Attribution, and Incrementality Testing—offers a forward-looking approach to optimize investments and drive results.

Deepinder Singh Dhingra | Founder & CEODec 2, 20246 min read
Marketing

Unlocking Success: How Marketing Attribution Helps You Discover What Works

Discover how marketing attribution deciphers the complexity of buyer journeys, pinpointing what drives success and what doesn’t. From multi-touch models to AI-powered insights, this blog reveals strategies to optimize ROI, refine campaigns, and align teams.

Francisco Oller GarciaNov 29, 20248 min read
Marketing

Choosing the Best Sales Engagement Platform: Outreach vs. Salesloft Explained

Choosing the right sales engagement platform is critical for modern B2B success. This blog dives deep into the two top contenders—Outreach and Salesloft—comparing their unique features, strengths, and limitations. Whether you need advanced analytics, AI-driven insights, or a collaborative interface, this guide helps you decide which platform aligns with your sales goals.

Rajat SrivastavNov 28, 20247 min read
Marketing

Harmonizing Lead-Based and Account-Based Motions: A Contrarian Perspective

Struggling to choose between lead-based and account-based strategies? This blog argues you don't have to! It explores a balanced approach where MQLs and MQAs work in harmony, aligning sales and marketing for better engagement with both individuals and accounts. Dive in to discover how to nurture buying committees, align incentives, and drive meaningful outcomes.

Deepinder Singh Dhingra | Founder & CEONov 27, 20245 min read
Marketing

From “Who Gets the Credit?” to “What Maximizes Pipeline and Revenue?”: Rethinking Attribution in B2B Marketing

Traditional attribution models focus on assigning credit to touchpoints, often leading to internal conflicts and limited insights. This blog reimagines attribution by shifting the focus from "Who gets the credit?" to "What maximizes pipeline and revenue?" Learn how full-funnel analysis, predictive AI, and actionable insights can transform your B2B marketing strategy and drive measurable growth.

Deepinder Singh Dhingra | Founder & CEONov 26, 20245 min read
Marketing

Why Embracing Complexity in Marketing Is Easier Than Pursuing Simplistic Solutions

Chasing simplicity in marketing may feel convenient but often leads to incomplete strategies, missed opportunities, and wasted efforts. This blog highlights why embracing complexity—through advanced tools like AI-driven analytics and multi-touch attribution—unlocks deeper insights, drives better decisions, and ultimately makes marketing more effective.

Harry HawkNov 26, 20245 min read
Marketing

Beyond Basic Marketing: The Art and Science of Segmentation and Personalization

Master the art of precision marketing with advanced segmentation and personalization! This blog dives into why these strategies are must-haves for B2B marketers, explores cutting-edge tools like AI and dynamic content platforms, and shares tips to overcome common challenges. Discover how to deliver hyper-targeted, high-impact campaigns that drive real results.

RevSure TeamNov 25, 20245 min read
Marketing

Why Attribution Initiatives Need Predictive Intelligence & Next-Best Action to Drive Impact in 2025

Attribution alone is no longer enough for impactful B2B marketing in 2025. This blog explores how combining predictive intelligence with next-best-action recommendations transforms attribution from reactive measurement to proactive decision-making. Learn how predictive AI forecasts future outcomes, refines resource allocation, and drives smarter strategies to maximize impact.

Deepinder Singh Dhingra | Founder & CEONov 21, 20246 min read
Marketing

Simplifying Complex B2B Customer Journeys with Advanced Analytics & Attribution

B2B customer journeys are complex, with fragmented touchpoints and extended sales cycles. This blog explores how advanced analytics and attribution can simplify the chaos, offering full-funnel visibility, real-time insights, and actionable strategies. Learn how RevSure empowers marketers to turn intricate customer journeys into clear paths to growth and revenue.

Rajat SrivastavNov 18, 20246 min read
Marketing

Choosing the Right De-anonymization Vendor for B2B Success

Curious about unlocking hidden B2B opportunities? Our latest blog, Choosing the Right De-anonymization Vendor for B2B Success, explores top vendors like PeopleDataLabs, 5x5coop, and RB2B, comparing their strengths and unique offerings for anonymous visitor identification. Discover how RevSure integrates these solutions to uncover early interactions, improve attribution, and enhance account intelligence, giving B2B marketers a clear view of the entire buyer journey.

Rajat SrivastavNov 14, 20246 min read
Marketing

Unlocking Hidden Insights: Leveraging Account-Level Anonymous Identification with AI for Enhanced Attribution

Reveal critical insights hidden in your anonymous website traffic with account-level anonymous identification and AI. Traditional attribution often leaves gaps, but by identifying interactions from anonymous visitors and enriching this data, you gain a comprehensive view of which accounts are engaged. With AI-driven lead prioritization, you can focus on high-potential accounts, enhancing pipeline growth, conversion rates, and win rates.

Francisco Oller GarciaNov 13, 20244 min read
Marketing

Expanding Attribution Scope: Moving from Campaign-Centric to Full-Funnel Insights in B2B Marketing

Traditional attribution models fall short by focusing solely on campaigns, missing out on the bigger picture. Shifting to a full-funnel approach allows teams to track every touchpoint across the customer journey, creating a holistic view that enhances cross-functional alignment, resource efficiency, and overall ROI. Discover how full-funnel insights can transform your GTM strategy and lead to sustainable success.

Deepinder Singh Dhingra | Founder & CEONov 8, 20247 min read
Marketing

Why Your Attribution Platform’s Data Foundation Matters

Curious about full-funnel attribution? This blog breaks down why a solid data foundation is key to reliable insights. Learn how data quality, integration, and harmonization impact your marketing decisions, and discover what sets RevSure AI’s data platform apart in B2B marketing.

Deepinder Singh Dhingra | Founder & CEONov 6, 20246 min read
Marketing

How to Use G2 Intent Data in Your Attribution Strategy for Better ROI

Boost your B2B marketing strategy by harnessing G2 intent data to identify high-intent accounts, refine targeting, and accelerate sales cycles. This guide explores how to integrate G2 intent signals into your attribution model for improved visibility and ROI. Discover actionable steps to map, align, and refine your campaigns using intent data – unlocking smarter resource allocation and higher conversion rates.

Francisco Oller GarciaNov 5, 20245 min read
Marketing

ABX Strategies for B2B Marketers in 2025

Dive into the future of B2B marketing with a strategic approach to Account-Based Experience (ABX). This blog unpacks essential ABX tactics, from precise account segmentation to data-driven engagement and seamless cross-channel personalization, all aimed at building stronger connections with high-value accounts. Discover how ABX can elevate customer relationships and maximize your marketing ROI for 2025 and beyond.

Rajat SrivastavNov 4, 20244 min read
Marketing

Don’t Forget to Count the Ghosts: How Anonymous Visitor Identification Solves the Attribution Puzzle

Not all visitors leave a trace, yet their interactions with your website play a crucial role in shaping their journey. Anonymous Visitor Identification uncovers these “ghost” visitors, allowing you to integrate their actions into your attribution model. Discover how RevSure’s approach captures these unseen engagements, enhancing attribution accuracy and driving smarter marketing decisions across the entire funnel.

Daniel Winston JNov 1, 20247 min read
Marketing

Transitioning Attribution from Measurement to Actionability: A New Approach for Strategic B2B Growth

Traditional marketing attribution often stops at measurement, but what if it could drive action? This blog explores how transitioning from mere tracking to actionability enables marketing teams to turn insights into real-time decisions that fuel growth and revenue. With a focus on full-funnel visibility, proactive insights, and predictive analytics, this new approach allows marketers to continuously refine campaigns. Discover how RevSure empowers B2B teams to transform attribution into a strategic asset.

Deepinder Singh Dhingra | Founder & CEOOct 31, 20247 min read
Marketing

Are Your Leads Falling Flat? Here’s How Data Enrichment Can Transform Your Marketing

Curious about how data enrichment can supercharge your B2B marketing? This blog explores how adding layers like firmographic and behavioral data turns basic lead details into valuable insights. With enriched profiles, you can improve personalization, optimize lead scoring, and boost audience segmentation—all leading to smarter decisions and higher ROI.

RevSure TeamOct 30, 20246 min read
Marketing

Why Next-Gen Marketers Are Rethinking B2B Inbound Marketing (and You Should Too)

Curious about the future of B2B inbound marketing? This blog dives into the latest trends shaping inbound strategy, from hyper-personalization to ABM integration, and why next-gen tools like RevSure’s predictive AI and attribution are game-changers. Learn how to track what truly matters, optimize your campaigns, and deliver meaningful insights to keep your pipeline growing and your team aligned.

RevSure TeamOct 29, 20247 min read
Marketing

What We Are Hearing from the Market: Overcoming the Attribution Hurdles

Marketers are still facing significant challenges with attribution, despite advancements in technology. This blog dives into key pain points shared by industry leaders, including the need for deeper cross-funnel insights, actionable metrics, and simplified decision-making. Discover how these hurdles impact ROI, conversions, and pipeline generation, and explore the path forward with innovative attribution models that drive better results. Read on to learn more about overcoming attribution challenges!

Deepinder Singh Dhingra | Founder & CEOOct 23, 20244 min read
Marketing

The Ultimate Guide to UTM Parameters: How to Track Campaign Success Like a Pro

Discover how UTM parameters can enhance your campaign tracking in "The Ultimate Guide to UTM Parameters." This blog explains why these simple URL tags remain crucial in 2024 for measuring marketing performance, with a step-by-step setup guide and tips for avoiding common mistakes. Learn how RevSure takes UTM tracking to the next level, ensuring complete visibility across digital touchpoints.

RevSure TeamOct 22, 20245 min read
Marketing

From Data Silos to Data Synergy: Enhancing Your Salesforce Data with Fusion Reporting and Data Science

This blog explores how RevSure AI enhances Salesforce by combining data from tools like LinkedIn, 6sense, and Marketo, offering a 360-degree view of your customers. Discover how advanced data science amplifies predictive analytics, lead scoring, and sales forecasting, driving smarter decisions and better alignment between marketing and sales. Dive in to learn how to transform isolated data into strategic, actionable insights!

Harry HawkOct 18, 20246 min read
Marketing

The Evolution of B2B Attribution: From Single-Touch to Multi-Touch and Beyond

Accurate attribution is essential, yet many marketers still struggle to measure the full impact of their efforts across multiple channels. While advancements like multi-touch models have improved visibility, significant gaps remain. This blog explores how attribution models have evolved, their limitations, and what’s needed to close the gap between measuring past performance and driving actionable insights. Dive in to understand the next steps in transforming attribution from just measurement to real strategic impact.

Deepinder Singh Dhingra | Founder & CEOOct 17, 20245 min read
Marketing

Crafting Content That Converts: A Guide for SaaS Marketers

Want to create content that drives conversions? This blog explores key strategies for SaaS marketers to craft audience-centric content, optimize for SEO, and distribute across multiple channels for maximum impact. Learn how to track performance and refine your approach using real-world examples and expert insights.

RevSure TeamOct 16, 20247 min read
Marketing

What Does the RevSure Brand Represent?

At the 6sense Breakthrough Conference 2024, RevSure reflected on its brand identity, revealing four core pillars: trust, authenticity, deep technology, and customer-centricity. RevSure prioritizes transparency in data, thoughtful customer interactions, and delivering deep tech-driven insights to help businesses grow. The blog delves into how these values guide the company’s mission to be more than just a software provider—becoming a true partner for B2B success.

Deepinder Singh Dhingra | Founder & CEOOct 15, 20245 min read
Marketing

Traditional Attribution is NOT Working – Why It's Time for a New Approach

Traditional attribution is no longer cutting it in B2B marketing—it's creating more confusion than clarity. In our latest blog, we explore why these outdated models are failing and how businesses can adopt a smarter, more actionable approach. Ready to leave attribution wars behind and drive real results? Dive in to learn more!

Deepinder Singh Dhingra | Founder & CEOOct 11, 20245 min read
Marketing

How to Put Revenue at the Heart of Marketing

Discover how B2B SaaS companies can transform their marketing efforts by placing revenue at the center of every strategy. From aligning with sales and customer success to leveraging data for pipeline predictability, this blog explores the actionable steps to drive revenue growth. Learn how focusing on retention, using revenue attribution models, and creating deal-closing content can turn marketing from a support function into a key revenue generator.

RevSure TeamOct 10, 20245 min read
Marketing

B2B Marketing and Sales Alignment: Driving Growth in B2B SaaS

Struggling to align your sales and marketing teams? Misalignment can lead to inefficiencies and lost revenue, but when these teams unite, they create a powerful engine for growth. This blog breaks down practical strategies to bridge the gap, leverage attribution, and foster collaboration that leads to shorter sales cycles, higher conversion rates, and increased revenue.

RevSure TeamOct 9, 20245 min read
Marketing

Reporting vs Marketing Attribution: How an Attribution Report Reveals True Performance

Understanding the difference between reporting and attribution is crucial for modern B2B marketers. While reporting shows the results of your campaigns, attribution reveals how each marketing touchpoint contributes to conversions. This deeper insight helps optimize budget allocation, improve channel performance, and better understand the customer journey.

RevSure TeamSep 30, 20245 min read
Marketing

Advancing B2B Marketing with Counterfactual Analysis: Exploring Incrementality Testing and Machine Learning Methods

Curious about how to elevate your B2B marketing strategy? This blog dives into two powerful methods—Incrementality Testing and Machine Learning-based Counterfactual Analysis—to help you measure the true impact of your marketing efforts. Discover how these approaches can uncover hidden insights, optimize campaigns, and drive smarter decisions.

Deepinder Singh Dhingra | Founder & CEOSep 27, 20245 min read
Marketing

Turning Ghost Traffic into Real Leads: The Power of Visitor Deanonymization

Learn how to stop potential leads from slipping away with visitor deanonymization. This blog dives into turning anonymous website visitors into real, actionable leads by identifying them using tools like 6sense, Demandbase, and RevSure’s full-funnel analytics. Discover how you can boost lead generation, improve targeting, and solve attribution challenges with deeper insights.

Daniel Winston JSep 25, 20245 min read
Marketing

Mastering the Balance: Paid vs. Organic Social for B2B Growth

Struggling to strike the right balance between paid and organic social for B2B growth? This blog dives deep into advanced strategies for optimizing both, ensuring you know when to shift focus for maximum impact. Learn how to create synergy between paid and organic channels, measure effectiveness with precision using multi-touch attribution, and discover how RevSure can enhance your social media ROI.

Rajat SrivastavSep 24, 20247 min read
Marketing

The Ultimate Guide to Marketing Operations: Boost Efficiency and Drive Results

Elevate your marketing operations (MOPs) by streamlining processes, integrating advanced analytics, and fostering seamless collaboration between teams. This guide dives into the most pressing challenges in marketing operations, including data management, technology overload, and alignment with sales, while offering actionable strategies to boost efficiency.

RevSure TeamSep 20, 20247 min read
Marketing

Dashboard Distress: Why Building the Perfect CMO Dashboard Isn’t as Easy as It Sounds

Building the perfect CMO dashboard may seem straightforward, but it often becomes a frustrating and time-consuming task for non-technical marketers. From managing multiple data sources to customizing reports, the process can lead to delays, increased costs, and a loss of control. Discover how to overcome these challenges and simplify the creation of a comprehensive, insightful marketing dashboard.

Daniel Winston JSep 18, 20247 min read
Marketing

Building B2B Attribution for Complete Revenue Impact of Marketing

Unlock the full potential of your marketing efforts with robust B2B attribution. This blog explores how attribution helps pinpoint the exact revenue impact of every marketing dollar, optimize campaigns, and align with sales. Learn how RevSure’s AI-powered platform integrates data from multiple channels to provide actionable insights, helping you build a complete view of your customer journey and drive revenue growth.

RevSure TeamSep 17, 20247 min read
Marketing

The Future of B2B Attribution: From Measurement to Actionability

Discover why traditional B2B attribution models are falling short in providing actionable insights and aligning sales and marketing teams. In this blog, we explore the limitations of old methodologies and introduce RevSure’s innovative approach to transform attribution into a strategic tool for driving collaboration and increasing revenue.

Deepinder Singh Dhingra | Founder & CEOSep 13, 20245 min read
Marketing

The Power of Counterfactual Thinking in B2B Marketing Attribution

Discover how counterfactual thinking can transform your B2B marketing strategy by providing deeper insights into what truly drives conversions. This blog explains how traditional attribution models can create an “illusion” of effectiveness and how counterfactual analysis helps marketers understand the real impact of their campaigns.

Deepinder Singh Dhingra | Founder & CEOSep 11, 20245 min read
Marketing

Mastering Full-Funnel Attribution: What B2B Marketers Need to Know and How to Get Started

Full-funnel attribution offers B2B marketers a complete view of how each touchpoint influences the buyer's journey, helping them uncover which efforts drive the most value. This blog breaks down the importance of mastering full-funnel attribution, its role in aligning sales and marketing, and how to get started with the right tools and strategies. Learn how RevSure’s AI-powered solution can optimize your marketing efforts and improve revenue growth. Dive in to explore how full-funnel insights can transform your approach!

RevSure TeamSep 9, 20247 min read
Marketing

Maximizing B2B Marketing Impact: 8 Key Use Cases of Deep Funnel Attribution

Deep funnel attribution is transforming B2B marketing by providing a comprehensive view of the customer journey, enabling marketers to understand how various touchpoints drive conversions. This blog highlights eight key use cases, from optimizing ABM efforts to improving lead nurturing and maximizing ROI on paid media. By embracing deep funnel attribution, businesses can make data-driven decisions, align marketing and sales teams, and boost revenue growth. Dive into the full blog to discover how these insights can elevate your marketing strategy and impact!

Rajat SrivastavSep 6, 20246 min read
Marketing

Navigating the GTM Tool Spaghetti: Why Full Funnel Intelligence Needs a Purpose-Built Solution

Struggling with too many GTM tools and not enough insights? In this blog, we explore the common pitfalls of using multiple systems like BI tools, CDPs, and Data Warehouses that fail to deliver full-funnel intelligence. Discover how RevSure's purpose-built platform integrates data across your entire GTM motion, providing real-time insights and eliminating inefficiencies. If you're ready to simplify your GTM strategy, this blog is a must-read!

Deepinder Singh Dhingra | Founder & CEOSep 5, 20245 min read
Marketing

B2B Marketing Dashboards: Hiding More Than They Reveal

B2B marketing dashboards are often seen as essential tools for measuring success, but they can obscure critical insights by focusing too much on surface-level metrics. This blog explores how dashboards may hide the leading drivers behind results, rely on vanity metrics, and lack the granularity needed for actionable insights. Learn how to make your dashboards more effective by diving deeper into the data and focusing on what truly drives performance.

Deepinder Singh Dhingra | Founder & CEOSep 3, 20245 min read
Marketing

Understanding B2B Customer Journeys: From Dark Social to Conversion

Did you know that 77% of B2B buyers find their latest purchase to be complex or difficult? With decision-making now involving multiple stakeholders and digital interactions, understanding the intricate customer journey is more crucial than ever. Our latest blog dives into how businesses can effectively map and optimize these journeys, leveraging tools like RevSure’s AI-powered analysis to trace key touchpoints and drive conversions.

Rajat SrivastavSep 3, 20246 min read
Marketing

From Credit Wars to Insights: RevOps and Marketing Collaboration for Better B2B Attribution

Tired of the endless tug-of-war over who gets credit for revenue wins? It’s time to shift the focus! Discover how aligning RevOps and marketing transforms attribution from a battleground into a collaborative powerhouse. In this blog, we break down how unified efforts lead to actionable insights that drive real growth.

RevSure TeamAug 30, 20246 min read
Marketing

Building Trust in B2B Attribution: A Path to Effective Decision-Making

In B2B marketing, trust is key to effective attribution. Without it, your decisions and strategies can misalign. This blog explores how to build a trust-based attribution model by focusing on accurate data, aligning methodology with business goals, and generating actionable insights. By fostering a culture of transparency and continuous improvement, you can ensure that your marketing efforts drive real results.

Deepinder Singh Dhingra | Founder & CEOAug 29, 20245 min read
Marketing

Driving Revenue Today vs. Tomorrow: The Evolution of Attribution in B2B Marketing

Discover how the evolution of attribution is reshaping B2B marketing, from understanding current revenue drivers to predicting future successes. This blog explores the limitations of traditional methods and introduces advanced, actionable insights through RevSure's Full Funnel Attribution AI. Learn how predictive attribution and real-time adjustments can help you stay ahead in today’s complex GTM landscape.

RevSure TeamAug 28, 20246 min read
Marketing

The Pitfalls of Relying on Marketing Benchmarks: A Contrarian View

Curious about the real value of marketing benchmarks? This blog challenges the conventional wisdom by revealing the pitfalls of relying too heavily on industry averages. Discover why benchmarks might not apply to your unique business context and how they can lead to misguided strategies if not carefully tailored. Read on to learn how to balance benchmarks with internal data, encourage innovation, and avoid the danger of overgeneralization.

Deepinder Singh Dhingra | Founder & CEOAug 23, 20245 min read
Marketing

Balancing Automation and Human Touch: The Role of Empathy in AI-Powered B2B Marketing Campaigns

Discover how to strike the perfect balance between automation and human touch in AI-powered B2B campaigns. As AI takes center stage in marketing, integrating empathy into your strategies is more crucial than ever. Learn how to leverage AI's efficiency while maintaining the human connection that builds trust and drives business success.

Rajat SrivastavAug 22, 20245 min read
Marketing

The Dangers of Source-Based Attribution in B2B Marketing

Source-based attribution might seem like an easy way to measure B2B marketing effectiveness, but it often misses the mark by overlooking the early stages of the buyer journey. This blog explores how this narrow focus can distort your understanding of what truly drives conversions, leading to misallocated resources and missed opportunities. Learn why adopting a more comprehensive attribution model is crucial for making smarter, data-driven decisions that capture the full impact of your marketing efforts.

Deepinder Singh Dhingra | Founder & CEOAug 20, 20245 min read
Marketing

Reporting Brain vs. Attribution Brain: A Shift in Mindset for B2B Marketers

Unlock the true potential of your B2B marketing strategy by shifting from a traditional reporting mindset to an attribution-focused approach. Our latest blog, "Reporting Brain vs. Attribution Brain: A Shift in Mindset for B2B Marketers," explores why understanding the full customer journey is essential for making data-driven decisions. Dive in to discover how embracing attribution can transform your marketing efforts and lead to significant business growth.

RevSure TeamAug 19, 20245 min read
Marketing

The Lure and Pitfalls of Signal-Based Selling in B2B Marketing

Signal-based selling is transforming B2B marketing by leveraging data to enhance targeting, prospecting, and outreach efforts. However, while the potential benefits are significant, there are risks associated with misinterpreting signals, which can lead to wasted resources and missed opportunities. This blog explores the rise of signal-based selling, its pitfalls, and how RevSure's advanced tools can help refine your approach to drive better results.

Deepinder Singh Dhingra | Founder & CEOAug 16, 20245 min read
Marketing

B2B Marketing Trends 2024: 5 Shifts Defining the Year Ahead

B2B marketing in 2024 is being reshaped by trends like AI-driven personalization, the rise of branding, and a shift towards quality content. This blog explores these key trends and offers insights on how businesses can leverage them for long-term success. Dive in to stay ahead of the curve and ensure your marketing strategies are future-proofed!

Rajat SrivastavAug 16, 20245 min read
Marketing

Why Your CRM Is a Sub-Optimal Place for Attribution

Relying solely on CRM for attribution is increasingly inadequate in today's complex B2B landscape. This blog explores the limitations of CRMs, such as incomplete data coverage and the lack of AI-based capabilities, and highlights the need for a more integrated approach to gain accurate and effective insights. Discover why your CRM might be holding your marketing efforts back.

Deepinder Singh Dhingra | Founder & CEOAug 13, 20245 min read
Marketing

Challenge the Ideologies in B2B Marketing and B2B GTM

In the ever-evolving landscape of B2B marketing and GTM strategies, sticking to one ideology can limit your success. This blog delves into the key debates—like ABM vs. Lead-Based Motion and PLG vs. Sales-Led—and shows how integrating multiple approaches can lead to greater effectiveness. Discover why flexibility and adaptability are crucial for achieving sustainable growth. Read on to explore the full insights and optimize your marketing strategies.

Deepinder Singh Dhingra | Founder & CEOAug 9, 20245 min read
Marketing

Can B2B Marketing Learn from the World of “Observability”

The blog explores how B2B marketing can learn from observability practices used in DataOps and CloudOps. By applying traceability, logging, and metrics, marketers can optimize customer journeys, refine strategies, and measure success. The creation of a Single Source of Truth (SSOT) ensures data consistency, enhances decision-making, and fosters collaboration for sustained growth.

Deepinder Singh Dhingra | Founder & CEOAug 8, 20245 min read
Marketing

How Marketing Mix Modeling Drives Effective Budget Allocation for B2B Teams

In the modern B2B marketing landscape, making informed decisions about budget allocation is more critical than ever. Companies that effectively utilize data-driven marketing strategies experience a 20% increase in ROI. Marketing Mix Modeling (MMx) is a sophisticated approach designed to help businesses navigate this complexity. This blog explores how MMx works, its benefits, and how it synergizes with Multi-Touch Attribution (MTA) to enhance marketing strategies, providing comprehensive insights for maximizing marketing effectiveness and ROI.

RevSure TeamJul 29, 20245 min read
Marketing

Why Orchestration of Intelligence is the Next Big Thing in B2B Marketing

The evolving intelligence needs of B2B marketing surpass single-vendor solutions, with 63% of marketers valuing data-driven strategies. This calls for orchestrating intelligence across tools and tech partnerships. Key areas include optimizing demand generation, aligning marketing with sales, and managing hybrid go-to-market strategies like ABM and Lead-Based Growth. Emerging needs focus on tracking ICP efforts, classifying accounts, understanding funnel dynamics, and demonstrating campaign impacts. Read on to learn more about the orchestration of intelligence in marketing.

Deepinder Singh Dhingra | Founder & CEOJun 13, 20247 min read
Marketing

Full-Funnel Attribution: The Ultimate Tool for Modern Marketers

As a marketer, you would have relied on traditional methods to gauge campaign success—focusing on either the first or the last touchpoint. But now, there's a powerful new tool at your disposal: full-funnel attribution. This approach offers a comprehensive view of your marketing efforts, tracking every interaction from initial contact to final conversion.

RevSure TeamJun 6, 20248 min read
Marketing

Transforming Data into Strategy: The Role of Marketing Performance Dashboards

In the rapidly evolving landscape of B2B software, understanding the intricacies of marketing performance is critical. As digital marketing strategies become increasingly central to business operations, B2B marketing teams now leverage performance dashboards to guide their decision-making processes.

RevSure TeamMay 21, 20243 min read
Marketing

Embracing the Adrenaline Rush of Product Marketing: Trends, Data, and Insights

The excitement of launching new campaigns, the rush of discovering unique customer insights, and the challenge of positioning products to solve real problems- all come together to create the real thrill of product marketing. The adrenaline rush that comes with these tasks can drive success and fulfillment for product marketers. Here’s how to harness this energy and thrive in the field.

RevSure TeamMay 16, 20244 min read
Marketing

The Evolution of B2B Marketing Intelligence: 8 New Strategies for Growth Marketers

B2B marketing is undergoing a significant transformation, stay ahead of the curve with these 8 proven strategies.

Deepinder Singh Dhingra | Founder & CEODec 21, 20236 min read
Marketing

5 In-the-Trenches Marketing Intelligence Tips for B2B Marketing Teams in 2024

Learn five best practices for leveraging sales and marketing data with AI to improve lead generation, campaign performance, and conversions.

RevSure TeamDec 4, 20235 min read
Marketing

How to Crush Your Marketing & Pipeline ROI

If you're not currently calculating ROI for your marketing campaigns, it’s time to start. Learn why this critical step is so important for marketers and how to overcome common obstacles to tracking and measuring the impact of marketing campaigns.

Louis Abate Sep 28, 20236 min read
Marketing

Closing the Gap: 3 Strategies to Increase Lead-to-Opportunity Conversion Rates

Learn three key marketing strategies to significantly increase lead progression, prevent funnel leakage, and improve lead-to-opportunity conversion rates.

RevSure TeamSep 12, 20236 min read
Marketing

Bridging the Gap: How Marketing Automation and Pipeline Acceleration Work Hand in Hand

When it comes to pipeline and revenue insights, is your marketing automation platform enough? Simply put, no.

RevSure TeamJun 15, 20232 min read
Marketing

RevSure + HubSpot: Unifying Your Funnel for Maximum Revenue Impact

Discover how RevSure + HubSpot transforms disconnected marketing and sales funnels into a single, revenue-focused buyer journey. Learn how unified data, real-time funnel intelligence, and shared visibility help teams spot leakage, optimize spend, and align on what truly drives pipeline and ROI.

Sharath IyengarJan 12, 20233 min read
Marketing

The Cost of Opacity in Lead to Stage 1 Pipeline is a Revenue Killer

B2B lead generation is costly, but losing hot leads to poor processes and scattered analytics is even more expensive. This blog exposes how “lead-to-stage-1” pipeline leakages drain revenue, why opacity in your funnel is the real culprit, and how RevSure’s AI-driven intelligence can stop the bleed. Discover how to identify your true ICPs, act on the right metrics, and turn hidden potential into measurable growth.

Rajesh BhattadDec 6, 20226 min read
Marketing

Predictability in B2B SaaS Marketing: From Demand Gen to Pipeline & Revenue

B2B SaaS marketing can’t thrive on guesswork. This blog explores why marketing predictability breaks down between lead generation and revenue—and how connecting campaign, sales, and funnel data in real time can fix it. Discover how RevSure delivers the visibility and predictive insights CMOs need to prove impact, protect budgets, and scale revenue.

Rajesh BhattadNov 8, 20226 min read