The MarTech Integration Imperative
The marketing technology (MarTech) landscape hit nearly 10,000 solutions in 2022, and it’s still growing. In this crowded space, integration has become the #1 requirement for marketing teams.
Why? Because syncing, analyzing, and unifying data across platforms isn’t just a tech convenience, it’s the foundation for better adoption, transparency, and collaboration between teams.
From Separate Funnels to a Single Customer Journey
Traditionally, marketing owns the marketing funnel and sales owns the sales funnel, two halves of the buyer journey, each with its own KPIs. But in reality, buyers don’t move through two separate funnels, they’re on one continuous journey.
By unifying these funnels into a single, end-to-end view, teams can:
- Spot low conversion rates early
- Identify high-friction stages
- Pinpoint funnel leakage
- Focus resources where they create the most pipeline and revenue impact
That’s exactly what RevSure’s partnership with HubSpot delivers, seamless sync between your marketing automation and CRM data, so both marketing and sales see the same unified funnel through RevSure’s Unified Funnel & Cohort Intelligence.
Maximize ROI With Data You Can Trust
In most organizations:
- Sales favors leads from “tried-and-true” sources
- Marketing hesitates to admit when a costly channel underperforms
The result? Gut-driven decisions and misaligned priorities.
RevSure + HubSpot replaces guesswork with funnel intelligence powered by the RevSure Predictive GTM Engine. You can measure and act on:
1. Conversion Rates at Every Stage
- Which regions, job titles, or industries convert faster?
- Where is leakage highest?
- How long does each stage take?
2. Funnel Source Comparisons
- Which channels truly drive qualified pipeline?
- Which deserve more budget, and which should be cut?
3. Pipeline & Funnel Trends
- Identify best-performing campaigns by channel, audience, and segment
- Optimize targeting and spend for maximum impact
4. Funnel Leakage Elimination
- See exactly where accounts stall and why using Funnel Health Intelligence
- Re-engage or disqualify with confidence
With this level of clarity, you can double down on what works and eliminate what doesn’t, maximizing both revenue and marketing ROI.
Stronger Sales & Marketing Alignment
Marketing’s role doesn’t end at MQL. With HubSpot + RevSure, both teams gain full-funnel visibility, from first touch to closed-won.
No more:
- Sales claiming “marketing’s leads aren’t good”
- Marketing arguing “sales doesn’t follow up”
Instead, both see the same data on:
- Where leads drop off post-MQL
- Where conversion slows after SQL
- Which sources and personas convert at high velocity
This shared truth fosters alignment, improves GTM planning, and removes friction from pipeline generation.
Why RevSure + HubSpot Is Different
The RevSure + HubSpot solution is the first in-market to:
- Bridge marketing and sales funnel data seamlessly
- Offer real-time visibility into marketing-generated pipeline
- Provide actionable lead intelligence through Account & Lead Intelligence
- Enable confident pipeline and revenue commitments from marketing leaders
Take Your Funnel Visibility to the Next Level
With RevSure + HubSpot, you’re not just tracking leads, you’re managing a unified, revenue-focused buyer journey.
Ready to unify your funnel and maximize your demand generation ROI?
Book a RevSure Demo and see how HubSpot + RevSure can transform your pipeline strategy.
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