Pipeline health refers to the state of the revenue pipeline. A healthy sales pipeline means that there are enough leads and opportunities in each stage of the pipeline to ensure consistent revenue generation.
Analyzing the pipeline health helps teams identify areas that require improvement, such as increasing lead generation, improving sales conversion rates, or shortening the sales cycle. By managing the pipeline health effectively, sales and marketing teams can increase revenue, improve forecasting accuracy, and ultimately achieve business growth.
Inside you'll find:
Why It’s Important to Predict Your Pipeline for Future Periods
Understanding of the Pitfalls of Current Measurements
A Model to Follow for Future Pipeline Health Measures
...and much more
