The RevSure Blog

Generative AI is now central to B2B purchasing—89% of buyers use it to research, compare, and build internal cases before ever speaking to sales. This blog unpacks how GenAI is reshaping buyer journeys, compressing funnels, and hiding early intent from marketers. It offers strategies for creating content that’s both AI-readable and impactful, and explains how tools like RevSure help track unseen influence and optimize for the AI-assisted path to purchase.