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Data privacy is reshaping B2B marketing—from how we track engagement to how we personalize and attribute campaign success. With the end of third-party cookies and evolving regulations like GDPR, marketers must shift to consent-based, first-party data strategies. This blog dives deep into how to balance analytics and compliance, build trust, and maintain performance in a privacy-first world.
Full funnel attribution, campaign optimization, pipeline prediction & acceleration – all in one place.
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