The RevSure Blog

In B2B marketing, the biggest threat to ROI isn’t bad strategy; it’s the lag between action and insight. Automated funnel analysis closes that gap by unifying full-funnel data, applying AI to spot shifts in real time, and triggering optimizations before revenue leaks away. This guide breaks down how it works, the metrics that matter, and how the next wave of agentic AI is redefining what’s possible for GTM leaders.