The RevSure Blog

Most B2B teams still measure channels in silos, missing the reality that buyers engage across ads, content, events, and SDR outreach in sequence. This blog explains why last-touch metrics distort decisions, how ignoring channel synergies leaves ROI untapped, and why only 18% of marketers are leveraging true multi-channel influence analysis. Learn how integrated attribution uncovers sequencing, lift, and contribution, turning marketing from fragmented campaigns into orchestrated growth plays.