In today’s B2B landscape, one fact is impossible to ignore: your revenue predictions are only as strong as the data behind them. RevSure’s mission has always been to give GTM teams a single source of truth for pipeline health, forecasting, and prioritization. However, delivering reliable predictions doesn’t stop at building advanced AI models; it also depends on ensuring that the inputs feeding those models are accurate, enriched, and up to date.

That’s why RevSure is doubling down on data enrichment integrations. By partnering with best-in-class providers, we ensure that the foundation of pipeline intelligence, including company, contact, and intent data, is not only complete but also continuously refreshed to reflect the rapidly changing dynamics of modern B2B buying.

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Why Data Enrichment is the Bedrock of Predictive Revenue

B2B buyer journeys are long, non-linear, and increasingly multi-threaded. Decision-making involves multiple stakeholders, contacts switch roles frequently, and accounts exhibit complex patterns of engagement across channels. In this environment, relying solely on CRM data is risky- within weeks, phone numbers become invalid, titles become outdated, and opportunities become misaligned.

This creates a ripple effect:

• SDRs waste time chasing the wrong leads.
• Marketing campaigns hit the wrong audience.
• Sales forecasts are based on incomplete or inaccurate pipeline views.

Data enrichment solves these challenges. By continuously augmenting CRM records with verified contact, company, and intent data, RevSure ensures that predictions are made on reality, not guesswork. And when that enriched data flows into our AI-driven pipeline health models, the outcome is not just cleaner data, but actionable insights that drive revenue outcomes.

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New Integrations Expanding the Ecosystem

We’re excited to share that RevSure is now integrated with several new data enrichment platforms that complement our predictive pipeline intelligence.

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LimaData

LimaData specializes in verified firmographic, technographic, and event signals. By enriching RevSure with up-to-date company and contact data, plus real-time signals such as product launches, funding rounds, or leadership changes, GTM teams get a sharper picture of which accounts are primed for engagement. MarketingOps can align campaigns with newly funded accounts, while SDRs instantly know when their target ICP company has undergone a tech stack change.

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Autobound

Autobound goes beyond enrichment into AI-driven personalization. Its multi-signal enrichment surfaces the contextual triggers from hiring trends to SEC filings that make outreach relevant. Paired with RevSure’s AI-powered pipeline predictions, teams can identify not only who to target but also how to personalize outreach for maximum impact.

With this, SDRs know not only that an account is in-market, but also which message is most likely to resonate at that moment.

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Bitscale.ai

Bitscale.ai harnesses AI agents to unify multi-source enrichment, validation, and intent signals. This means that RevSure users will benefit from cleaner, more comprehensive lead and account records, continuously validated against over 100 enrichment providers. By feeding this enriched data into RevSure’s pipeline health and booking prediction models, teams can prioritize opportunities with unmatched accuracy.

This way, RevOps leaders gain confidence that forecasts are built on the most comprehensive and validated dataset possible.

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Building on an Already Strong Foundation

These new integrations build on RevSure’s existing enrichment ecosystem, which already includes:

• Apollo.io → Contact and company enrichment with verified emails and phone numbers.
• 5x5Data → Firmographic and technographic intelligence for account targeting.
• People Data Labs → Large-scale datasets for contact, company, and social enrichment.

Together, these integrations provide RevSure users with one of the richest data fabrics in B2B GTM. By layering in new sources like LimaData, Autobound, and Bitscale.ai, we’re not just filling gaps; we’re strengthening the intelligence that drives every predictive model inside RevSure.

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From Enrichment to Action: Closing the Loop

Many revenue teams treat enrichment as a hygiene exercise —updating emails, refreshing titles, and validating phone numbers. While necessary, this approach misses the bigger opportunity: enrichment is only valuable when it’s operationalized.

At RevSure, enriched data doesn’t sit idle. It flows directly into our AI-powered revenue intelligence system, where it fuels:

• Pipeline Health Monitoring → Spot risks early when accounts stall or engagement wanes.
• Predictive Forecasting → More accurate bookings projections grounded in verified buyer signals.
• Lead & Account Prioritization → AI surfaces which enriched accounts have the highest conversion probability, ensuring SDRs and AEs focus on revenue-ready opportunities.
• Campaign Optimization → Marketing leaders can tie enriched signals directly to campaign influence, refining spend across channels for maximum ROI.

The result is a closed loop: enrichment strengthens predictions, and predictions make enrichment actionable. This synergy is what separates RevSure from other point tools in the market.

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The Value to GTM Teams

Different teams within the GTM engine benefit uniquely from these integrations:

• RevOps Leaders: Gain confidence in forecasts by knowing predictions are built on validated, enriched data.
• MarketingOps & Demand Gen: Improve audience segmentation, campaign targeting, and ROI measurement with firmographic and intent signals directly tied to pipeline movement.
• Sales Development: Prioritize outreach with contacts that are accurate, in-market, and backed by contextual signals that make personalization meaningful.
• Executives: See a unified, trustworthy picture of pipeline health, knowing that enrichment and AI are working together to remove blind spots.

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The Road Ahead

Data enrichment and predictive AI are converging. In the past, enrichment platforms and forecasting platforms lived in silos. One filled the data gaps, the other modeled outcomes. But the reality of modern GTM requires them to work hand in hand.

At RevSure, we see this convergence as the future of revenue intelligence. Our commitment is to continue expanding integrations with enrichment providers, while simultaneously advancing the AI models that transform enriched data into actionable outcomes.

For our customers, this means more than just cleaner CRM records. It means:

• Higher forecasting accuracy in boardroom discussions.
• Smarter resource allocation across campaigns and sales motions.
• Faster revenue velocity from better-prioritized pipelines.

As budgets tighten and accountability rises, enrichment plus AI isn’t optional. It’s the new standard for teams who want to win.

Your pipeline is only as healthy as the data it’s built on. With RevSure’s expanding enrichment ecosystem, from Apollo.io and G2 to LimaData, Autobound, and Bitscale.ai, GTM teams gain not only richer data but also the predictive intelligence to act on it with confidence.