Early Insights, Better Results - Why We Partnered with Adobe Marketo Engage

Marketing automation platforms have long powered growth by helping teams capture leads, nurture them, and drive conversions. But today’s B2B landscape demands more than just tracking flows and outbound motions. Marketers need to know, earlier in the funnel, which programs will truly generate pipeline and revenue, and which will not. Predictive analytics has become essential.

That’s exactly why RevSure partnered with Adobe Marketo Engage. Together, we combine Marketo’s automation strength with RevSure’s AI-driven pipeline intelligence to give marketers transparency into the full buyer journey, funnel conversion, and pipeline forecasts, well before deals reach the later stages.

For the first time, marketing can directly influence conversion, revenue impact, and sales prioritization.

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Why Early Pipeline Insights Matter

With RevSure + Marketo, marketers gain visibility into which activities are driving opportunity creation from the very start of the lead journey. This early insight changes the game in five important ways:

1. Better Decisions, Faster

Instead of waiting for downstream results, marketers can see which channels and campaigns create the most pipeline. RevSure’s Marketing Performance Dashboard makes it simple to optimize spend in real time.

2. Smarter Resource Allocation

Knowing which leads have the highest revenue potential allows marketers to prioritize efforts. With Account & Lead Prioritization, teams can stop chasing low-quality leads and focus on the opportunities most likely to convert.

3. Marketing–Sales Alignment

Pipeline visibility earlier in the funnel creates a shared source of truth. RevSure’s Customer Journey Analysis ensures both sales and marketing understand which motions are influencing opportunity creation, driving tighter collaboration and faster deal cycles.

4. More Accurate Forecasting

Traditional forecasts often overestimate or miss risk signals. By pulling early funnel data directly from Marketo, RevSure’s Pipeline Projections & Insight enables more reliable predictions, reducing surprises and increasing confidence.

5. Improved ROI

Every budget decision is easier when you know which channels are actually producing revenue. The RevSure–Marketo integration ensures marketers can prove ROI, not just activity.

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Partnership with Purpose

This isn’t just a technical integration, it’s about solving the toughest challenge marketers face today: proving impact on pipeline and revenue. By bringing forecasting earlier into the funnel and making it actionable, RevSure and Adobe Marketo Engage empower marketers to identify revenue opportunities, eliminate waste, and partner more effectively with sales.

Marketers deserve more than surface-level metrics; they need early, predictive visibility into what drives revenue. That’s what this partnership delivers. Ready to experience it firsthand? Book a Demo and see how RevSure + Marketo can help you improve forecasting, align with sales, and prove marketing’s direct impact on revenue.