Marketing automation tools and sales intelligence platforms are essential for driving growth and revenue for businesses. These tools help marketing and sales teams identify and target leads, nurture them through the sales funnel, and ultimately convert them into customers. However, there is a growing need to look beyond just tracking and measuring the performance of lead flows and outbound motions. Predictive analytics is becoming a crucial aspect of the sales and marketing process - because it allows teams to gain deeper insights into the potential success of their campaigns and strategies.
This is why RevSure’s partnered with Adobe Marketo Engage! The power of Marketo combined with the insights from RevSure provides valuable insights into your pipeline and funnel conversion at the channel and source levels. You can better understand how to partner with your sales team to prioritize specific leads and opportunities for pipeline acceleration- for the first time as a marketer, you can have a direct impact on conversion!
The partnership between the two platforms provides transparency into the full pipeline journey and funnel conversion. The integration allows marketing teams to pull in steps from the early stages of the lead journey, enabling a better understanding of which activities are impacting opportunity creation and revenue generation.
What benefits can marketers gain from having more insight into their pipeline forecasts, earlier in the funnel?
- Improved decision-making: By having greater visibility into the pipeline forecast, marketers can make more informed decisions about their marketing strategies and tactics. They can identify which channels and campaigns are driving the most leads and revenue, and adjust their approach accordingly to optimize their results.
- Increased efficiency: When marketers have more insight into their pipeline forecast, they can focus their efforts on the most promising leads and opportunities, rather than wasting time on low-quality leads. This can help them to be more efficient and productive in their work.
- Better alignment with sales: By understanding the potential revenue impact of their marketing efforts earlier in the funnel, marketers can work more closely with the sales team to ensure that they are targeting the right prospects and generating the most revenue. This alignment can lead to better collaboration between the two teams and ultimately drive greater revenue growth.
- More accurate forecasting: With greater insight into the pipeline forecast earlier in the funnel, marketers can more accurately forecast their revenue and adjust their strategies to meet their targets. This can help them to avoid overestimating their revenue projections and ensure that they are meeting their business goals.
- Improved ROI: By optimizing their marketing efforts based on the insights gained from their pipeline forecast, marketers can achieve a higher return on investment (ROI) from their marketing spend. They can focus their budget and resources on the channels and campaigns that are most effective, and avoid wasting money on activities that are not driving results.
Finding solutions to these marketing challenges is the reason we partnered with Adobe Marketo Engage, and built a native integration. We want marketers to be empowered, by pulling visibility and pipeline forecasting earlier into the funnel. Using information from your marketing automation platform, we can help you highlight actionable areas of opportunity and efficiency, based on the propensity to convert to revenue.
Learn more about the integration with Marketo here!