Enterprise B2B Spend Optimization with Marketing Mix Modeling

See how RevSure operationalizes MMX as a governed optimization engine for enterprise B2B GTM spend decisions.

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In B2B enterprise GTM, spend optimization is fundamentally complex. Budgets must be allocated across regions, segments, channels, and funnel motions while accounting for long sales cycles, pipeline coverage requirements, ACV variability, and capacity constraints. Traditional MMX provides contribution estimates. The enterprise need is decision intelligence: optimization frameworks that translate model outputs into actionable investment shifts under real business constraints.

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In this MMX Deep Dive session, Ram walks through how RevSure uses MMX as a decision system for enterprise spend strategy.  Join us for a live walkthrough to:

• See how RevSure translates MMX outputs into marginal ROI curves, saturation models, and response functions
• Understand how scenario simulations run across enterprise segments, regions, verticals, and account tiers
• Learn how spend allocation aligns with pipeline coverage ratios and ACV-driven revenue goals
• See how constraints like budget caps, sales capacity, and business targets are embedded into allocation models

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This session is designed for B2B CMOs, CROs, Revenue Ops leaders, and Analytics teams looking to move beyond attribution and use MMX as a true optimization engine for predictable, scalable growth.