Forecasting

RevSure TeamApr 30, 202610 min read

10 Powerful Revenue Intelligence Platforms to Scale B2B Sales (2026 Guide)

This blog covers 10 leading revenue intelligence platforms that help B2B teams connect marketing, sales, and pipeline data into a unified system. It compares tools like RevSure, Gong, Clari, and 6sense based on their strengths in forecasting, attribution, and deal insights. The article highlights the shift toward unified revenue operations. It helps teams choose platforms that drive predictable and scalable revenue growth.

RevSure TeamApr 24, 20267 min read

Turn Conversations into Pipeline Clarity with Meeting Intelligence in RevSure

RevSure Meeting Intelligence brings structure to sales conversations by extracting key insights like pain points, topics, and competitor mentions from meetings. By deriving MEDPICC scores from real interactions, it provides a more accurate view of deal quality. Embedded within the journey timeline, it helps teams understand and manage pipeline with greater clarity and confidence.

RevSure TeamApr 16, 20267 min read

RevSure Redshift Data Source: Unifying Warehouse Data with Revenue Intelligence

RevSure now supports Amazon Redshift, allowing teams to bring large-scale warehouse data into the revenue model. By unifying structured data with GTM signals, organizations gain improved data completeness and deeper analytical capabilities. This enables more accurate pipeline insights, stronger forecasting, and better alignment between data and revenue teams.

RevSure TeamApr 15, 20269 min read

Best Multi-Touch Attribution Software for Data-Driven Marketing Teams (B2B Enterprise Guide)

This guide explores how multi-touch attribution software is evolving from a reporting tool into a revenue intelligence system for enterprise B2B teams. It compares leading vendors like RevSure, Bizible, Dreamdata, and HockeyStack, highlighting their strengths and limitations. The blog emphasizes the shift toward account-level, predictive, and actionable attribution. It helps marketing and RevOps leaders choose platforms that drive real revenue outcomes, not just insights.

RevSure TeamApr 14, 20267 min read

RevSure Buyer Persona Model: Standardizing Stakeholder Intelligence Across the Buying Process

RevSure introduces the Buyer Persona Model to bring structure to stakeholder identification across the buying process. By automatically classifying contacts into roles like Champions, Economic Buyers, and Gatekeepers, teams gain clearer visibility into deal dynamics. With flexible configuration and intelligent matching, organizations can ensure accurate mapping across diverse structures and improve execution quality.

RevSure TeamApr 13, 20269 min read

RevSure Recognized as a Momentum Leader in G2 Spring 2026: Defining the Next Era of Revenue Intelligence

RevSure has been recognized as a Momentum Leader in G2 Spring 2026 across three core categories, placing it in the top 25% of products. The recognition reflects strong growth, adoption, and customer satisfaction at scale. With embedded AI, robust data infrastructure, and rapid time-to-value, RevSure is redefining enterprise revenue intelligence.

RevSure TeamApr 7, 20268 min read

RevSure vs Adobe Marketo Measure: Closing the Gap Between Attribution and Revenue Outcomes (G2 Spring 2026)

This blog compares RevSure and Adobe Marketo Measure using G2 Spring 2026 user satisfaction insights. While Adobe Marketo Measure remains a legacy choice within the Adobe ecosystem, clear differences emerge in time-to-value, support consistency, and predictive capabilities. RevSure stands out with faster ROI, stronger customer trust, and deeper revenue intelligence. The comparison helps B2B teams evaluate modern alternatives for scalable attribution and forecasting.

RevSure TeamApr 3, 20267 min read

RevSure vs CaliberMind: Why Modern Revenue Teams Are Moving Beyond Traditional Attribution (G2 Spring 2026)

This blog compares RevSure and CaliberMind using G2 Spring 2026 user satisfaction insights. While both platforms support attribution and analytics, clear differences emerge in trust, time-to-value, and predictive capabilities. RevSure stands out with faster ROI, stronger support, and deeper revenue intelligence. The comparison helps B2B teams choose a platform that aligns with forecasting and full-funnel growth.

RevSure TeamMar 30, 202612 min read

Don’t Buy B2B Attribution Software Until You Ask These 11 Questions

Most B2B attribution tools fail because they focus on reporting instead of solving underlying data and buyer journey complexity. This blog outlines 11 essential questions enterprise teams must ask before investing in attribution software. It highlights what truly matters, from unified GTM data to full-funnel visibility and activation. The result is a clearer framework for choosing a platform that actually drives revenue outcomes.

RevSure TeamMar 27, 20268 min read

RevSure vs HockeyStack: G2 Comparison for Revenue Intelligence & Attribution (Spring 2026)

This blog compares RevSure and HockeyStack using G2 Spring 2026 user satisfaction data. While both platforms perform well in usability and attribution, clear differences emerge in trust, ROI timelines, and revenue intelligence depth. RevSure stands out with faster time-to-value, stronger support, and more predictive capabilities. The comparison helps B2B teams choose the right platform based on their revenue strategy.

Semantic Layers as GTM Control Systems (Not Just Data Infrastructure)

GTM teams have analytics and AI, but struggle to act confidently when decisions carry risk. The problem isn’t missing insight; it’s missing control. Semantic layers function as GTM control systems by enforcing shared metric definitions, preventing silent drift, and aligning forecasting, planning, and AI. This stability turns intelligence into confident execution.

RevSure TeamFeb 24, 20267 min read

RevSure TeamFeb 19, 20264 min read

Introducing Monthly Projections in RevSure Booking Readiness

Monthly Projections in Booking Readiness breaks projected bookings into month-level contributions across the quarter. This helps revenue teams evaluate pacing by month, identify concentration risk, and understand when bookings are expected to land. With clearer timing visibility, teams can focus attention on periods that may require early intervention and drive more predictable outcomes.

RevSure TeamFeb 18, 202610 min read

Pipeline Readiness vs. Pipeline Volume: What Actually Predicts Revenue

Many B2B teams rely on pipeline volume as a signal of future revenue, but large pipelines often fail to translate into predictable results. Pipeline readiness offers a stronger lens by measuring conversion probability, deal velocity, and opportunity quality. By focusing on how deals are progressing, not just how many exist, GTM leaders can identify risks earlier and improve revenue confidence. Predictive intelligence makes readiness actionable by continuously adapting forecasts to real buyer behavior.

RevSure TeamFeb 13, 20264 min read

Introducing the Daily Pacing Tracker in RevSure For Pipeline Visibility

The Daily Pacing Tracker in RevSure provides an accurate view of pipeline generation by normalizing pacing using business-day calendars. Teams can track progress by pipeline value or volume and filter by stage to understand where pipeline is building. This enables clearer month-to-date insights and more confident GTM decision-making.

RevSure TeamFeb 2, 20266 min read

How Predictive Optimization Transforms Budget Reallocation Mid-Quarter

Predictive optimization enables GTM teams to reallocate budget mid-quarter based on real-time performance signals instead of waiting for QBRs. Unlike traditional forecasting, it continuously models scenarios and recommends proactive shifts to maximize pipeline and ROI. This turns static budgets into flexible, signal-driven investments that respond faster to opportunities and underperformance.

RevSure TeamJan 21, 20267 min read

Scenario Planning for CMOs: Modeling Spend Changes Before You Commit

This blog explains why CMOs need scenario planning to reduce the risk of reallocating marketing budgets without understanding the downstream impact. It highlights how B2B marketing outcomes are delayed, interconnected, and subject to diminishing returns, making “what-if” decisions difficult with traditional dashboards or attribution. It positions MMX (Marketing Mix Modeling) as the key to forecasting incremental lift, lag effects, and cross-channel dynamics. RevSure’s Scenario Planner is presented as a way to turn budget shifts into confident, modeled decisions.

Propensity Scoring That Actually Predicts Revenue (Not Just Activity)

Most GTM teams don’t struggle with lead volume—they struggle with prioritization. This post explains why traditional lead scoring fails to predict revenue and how RevSure’s propensity scoring is built to call outcomes early, while there’s still time to act. By separating truly high-propensity leads from the rest, teams can focus sales effort, optimize marketing spend, and proactively control pipeline and revenue.

Harry HawkJan 12, 20268 min read

RevSure TeamJan 7, 20266 min read

Why Traditional Forecasts Fail Before the Quarter Even Starts

Traditional B2B forecasts fail because they rely on fixed assumptions in a constantly changing market. As buyer behavior, pipeline efficiency, and deal velocity shift mid-quarter, static models fall behind. Predictive forecasting uses early signals and full-funnel intelligence to adapt plans in real time. The result is earlier risk detection, better decisions, and fewer end-of-quarter surprises.

RevSure TeamJan 5, 202612 min read

RevSure vs Full Circle Insights: G2 User Satisfaction Comparison (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure significantly outperforms Full Circle Insights across usability, support quality, partnership trust, and time-to-value. Customers report far faster ROI with RevSure, along with higher confidence in attribution accuracy and revenue insights. For B2B revenue teams seeking predictable value and a reliable attribution system that supports executive decision-making, the data clearly favors RevSure.

RevSure TeamJan 1, 202612 min read

RevSure vs CaliberMind: G2 User Satisfaction Comparison for B2B Attribution & Revenue Intelligence (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms CaliberMind across trust, support quality, implementation speed, and time-to-value. RevSure also leads decisively in attribution depth, integrations, and predictive revenue intelligence, with customers reporting faster ROI and greater confidence in forecasting and pipeline decisions. For B2B revenue teams seeking consistency, executive alignment, and full-funnel insight, the data favors RevSure as the stronger long-term platform.

RevSure TeamDec 31, 202512 min read

RevSure vs Dreamdata: G2 User Satisfaction Comparison for B2B Attribution & Revenue Intelligence (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms Dreamdata across trust, quality of support, time-to-value, and predictive revenue intelligence. While both platforms score positively for attribution, RevSure delivers faster ROI, stronger integrations, and deeper pipeline and forecasting capabilities. For B2B revenue teams prioritizing confidence, executive alignment, and long-term revenue impact, the data consistently favors RevSure.

RevSure TeamDec 30, 202512 min read

RevSure vs HockeyStack: G2 User Satisfaction Comparison for B2B Attribution (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms HockeyStack across trust, quality of support, time-to-value, and predictive revenue intelligence. While both platforms receive positive usability scores, RevSure delivers faster ROI, stronger vendor partnerships, and deeper forward-looking insights. For B2B revenue teams prioritizing confidence, forecasting accuracy, and executive alignment, the data shows RevSure as the stronger long-term choice.

RevSure TeamDec 29, 202512 min read

G2 User Satisfaction in B2B Attribution: Why RevSure Outperforms Dreamdata, HockeyStack, Marketo & CaliberMind

Based on independent G2 Winter 2025 user satisfaction data, RevSure emerges as the top-performing B2B attribution and revenue intelligence platform. Customers rate RevSure highest for trust, product direction, quality of support, and time-to-value compared to Dreamdata, HockeyStack, Adobe Marketo Measure, and CaliberMind. The data shows RevSure delivers faster ROI, stronger partnerships, and more complete full-funnel revenue visibility for modern B2B revenue teams.

RevSure TeamDec 26, 20259 min read

The GTM Context Graph: Why Future Revenue Platforms Will Be Built on Context, Not Raw Data

Modern GTM teams are drowning in data but still lack clarity on pipeline health and outcomes. A GTM Context Graph connects signals, personas, and events into a coherent model of revenue motion. By interpreting behavior instead of just recording activity, context graphs enable better forecasting, attribution, and decision-making. The future of revenue platforms belongs to context, not raw data.

RevSure TeamDec 18, 20258 min read

AEO for Revenue Teams: How AI Decides Which GTM Frameworks, Insights & Playbooks Win

AI is changing how revenue teams learn, evaluate, and apply GTM frameworks—shifting influence from distribution to durable logic. Answer Engine Optimization (AEO) determines which models AI trusts to explain pipeline, attribution, and forecasting as conditions change. This blog explains why clear reasoning, not persuasive content, is what makes GTM frameworks reusable by AI. For revenue leaders, AEO is no longer a marketing tactic; it’s a strategic responsibility.

RevSure TeamDec 17, 20258 min read

CMOs Don’t Lose Sleep Over Pipeline Size. They Lose Sleep Over Missing the Number

Pipeline volume may look healthy, but it rarely predicts revenue outcomes. This blog explores why coverage ratios create false confidence, how CMOs get blindsided despite strong dashboards, and why predictability, not pipeline size, has become the new marketing KPI. It outlines how full-funnel visibility and transparent forecas

RevSure TeamNov 25, 202512 min read

Pipeline Predictability in 2026: The New Discipline of Revenue Confidence

Pipeline predictability has become the core revenue challenge as static dashboards and backward-looking forecasts can’t keep pace with modern buyer behavior. Today’s pipeline is dynamic and constantly shifting, demanding real-time signal interpretation, risk detection, and predictive readiness, not just volume metrics. This blog breaks down why traditional forecasting fails and how a modern pipeline health model functions like revenue GPS, guiding GTM teams toward confident, consistent outcomes.

RevSure TeamNov 18, 20259 min read

Why Predictive Planning Outperforms Traditional Forecasting

Predictive planning outperforms traditional forecasting by turning real-time signals into proactive action. While forecasting shows where performance is trending, predictive planning identifies early shifts in pipeline health, models strategic scenarios, and continuously reallocates resources to keep GTM teams ahead of change. In today’s volatile B2B environment, organizations can no longer rely on static forecasts; predictive planning creates an adaptive, always-on operating rhythm that drives more predictable growth and faster decision-making.

RevSure TeamNov 4, 20256 min read

G2 Comparison Report 2025: RevSure vs Dreamdata & The New Era of Full-Funnel AI Attribution

G2’s Fall 2025 data reveals a definitive shift in attribution and revenue intelligence. While Dreamdata remains a trusted analytics platform, RevSure leads the next era with AI-powered forecasting, pipeline readiness, and agentic revenue orchestration, turning data clarity into revenue certainty.

RevSure TeamNov 4, 20259 min read

G2 Comparison Report 2025: RevSure vs Full Circle Insights & AI-Powered Revenue Intelligence

G2’s 2025 Comparison Report marks a turning point for B2B attribution. While Full Circle Insights remains a trusted legacy solution, RevSure emerges as the AI-powered leader redefining revenue intelligence. With faster deployment (2 months vs 5), 2x quicker ROI realization, and near-perfect scores in Product Direction, Support, and Multi-Touch Attribution, RevSure leads the shift from historical reporting to predictive revenue forecasting.

RevSure TeamNov 4, 20259 min read

G2 Comparison Report 2025: RevSure vs CaliberMind & The Future of AI-Powered Attribution

G2’s 2025 Comparison Report shows a clear evolution in attribution, from post-mortem reporting to predictive revenue intelligence. While CaliberMind remains strong in analytics depth, RevSure leads the next era with 30% faster ROI, 10-point higher predictive accuracy, and perfect scores in Product Direction and Support. Its AI-driven models turn attribution into action, forecasting what will drive the next dollar of pipeline.

RevSure TeamNov 4, 20259 min read

G2 Comparison Report 2025: RevSure vs Adobe Marketo Measure (Bizible) & The Evolution of Attribution

G2’s 2025 Comparison Report marks a clear generational shift in attribution. While Adobe Marketo Measure (Bizible) pioneered B2B measurement, RevSure leads the next era with 57% faster ROI, perfect 100% scores in Product Direction and Support, and predictive accuracy that transforms attribution from reporting to revenue forecasting. Built for AI-native GTM teams, RevSure turns every touchpoint into foresight, powering the future, not just tracking the past.

RevSure TeamNov 4, 20258 min read

G2 Comparison Report 2025: RevSure vs HockeyStack & The New Standard for Full Funnel Intelligence

G2’s 2025 Comparison Report reveals how the attribution game has evolved, from analyzing engagement to predicting revenue. HockeyStack excels in clarity and usability, but RevSure leads the new era with 30% stronger predictive analytics, 99% integration coverage, and perfect 100% scores in support and product direction. Built for full-funnel visibility, RevSure doesn’t just show what happened; it predicts what’s next, redefining how GTM teams plan, forecast, and grow.

Agentic vs Predictive AI: Why GTM Needs Both

Most GTM teams can see what’s coming but can’t move fast enough to act. Predictive AI provides foresight, forecasting pipelines, conversion, and revenue outcomes, while Agentic AI transforms those insights into instant, intelligent action. Together, they close the gap between knowing and doing. This blog explores how combining predictive intelligence with agentic execution creates a self-learning GTM system that continuously adapts, optimizes, and grows.

RevSure TeamOct 21, 20257 min read

RevSure TeamOct 9, 20255 min read

Response Curve Analysis in RevSure Marketing Mix Modeling

RevSure’s Response Curve Analysis transforms budget allocation from guesswork into precision. By modeling how incremental spend translates to pipeline and bookings, it highlights saturation points, reallocates dollars for maximum efficiency, and enables confident forecasting. With ROI curves embedded in the Marketing Performance Dashboard, GTM and finance leaders gain a shared, data-backed framework for smarter, faster budget decisions.

RevSure TeamSep 16, 20258 min read

Can You Really Trust Your MQL Pipeline Forecasts?

Most B2B marketers still rely on averages or static benchmarks for MQL pipeline forecasts, and 92% admit their projections lack precision. The result? Misaligned budgets, credibility loss, and friction with sales and finance. This blog explores why traditional MQL forecasting fails, and how AI-driven predictive attribution transforms guesswork into guidance.

RevSure TeamSep 15, 20255 min read

19 Reasons to Trust RevSure: Recognized in G2’s Fall 2025 Reports

RevSure has once again earned customer validation, winning 19 badges in G2’s Fall 2025 Reports. From High Performer and Momentum Leader to Best Support and Users Love Us, these recognitions highlight more than product features, they reflect consistent trust and impact across industries. Backed by a full-funnel AI platform that powers attribution, forecasting, and spend optimization, RevSure continues to deliver clarity and results for GTM leaders.

RevSure TeamSep 12, 20257 min read

Email Marketing in 2025: From Inbox Tactics to Boardroom Outcomes

Email marketing in 2025 is no longer judged by opens and clicks; it’s judged by its impact on CAC, LTV, pipeline velocity, and forecast accuracy. AI personalization, privacy-first compliance, and interactive mobile-first formats are transforming it from a tactical channel into a strategic driver of predictable revenue. The blog shows how leaders can tie email directly to boardroom KPIs and how RevSure helps measure its real contribution to the pipeline and forecasting.

RevSure TeamSep 11, 20257 min read

Why Lead Scoring Fails at Predicting Pipeline (and What’s Next)

Static lead scoring may have worked when funnels were simple, but today it fails to predict pipeline, leaving GTM teams guessing and boards skeptical. RevSure’s State of B2B Attribution Report 2025 shows nearly 90% still rely on outdated methods, while only 10.8% use AI-driven predictive models. This blog explains why lead scoring breaks down, how predictive attribution provides forward-looking accuracy, and how RevSure closes the gap with AI-powered prioritization and pipeline projections.

RevSure TeamSep 2, 20256 min read

Responsible AI in Enterprise Software: How RevSure Secures and Governs LLM Usage with Google Gemini

Generative AI is powerful but risky when mishandled- privacy breaches, regulatory violations, and bias can quickly erode trust. This blog explains how RevSure ensures responsible AI by embedding Google Gemini into its Full Funnel AI platform with strict guardrails. From PII masking and encryption to compliance with GDPR/CCPA/ISO standards, RevSure gives enterprises full transparency and control. GTM leaders can confidently adopt AI for pipeline, forecasting, and engagement, without compromising data security or ethics.

RevSure TeamAug 27, 20258 min read

Powering AI Pipeline Intelligence with Best-in-Class Data Enrichment Integrations

Your pipeline is only as strong as the data fueling it. RevSure’s expanding enrichment ecosystem — with partners like LimaData, Autobound, Bitscale.ai, Apollo.io, G2, 5x5Data, and People Data Labs — ensures GTM teams always work with accurate, enriched, and up-to-date signals. By combining enriched data with AI-powered pipeline health and booking predictions, RevSure transforms enrichment from a hygiene task into a true revenue accelerator.

RevSure TeamAug 4, 20254 min read

RevSure Pipeline Projections Now Includes Annual Forecasting

RevSure just made it easier to see your entire year in motion, with Annual Forecasting now built into Pipeline Projections. GTM teams can now shift from reactive, quarterly scrambles to proactive, year-long planning backed by live CRM, engagement, and marketing data. Whether it’s territory design, budget allocation, or campaign pacing, you get five time horizons in one unified view, daily to annually.

RevSure TeamJul 30, 20256 min read

Beyond Salesforce: Why CRM Alone Isn’t Enough for Accurate Pipeline Forecasts

Think your Salesforce forecast is solid? Think again. Most B2B forecasts miss the mark, not due to lack of data, but because CRMs only show you what has happened, not what will happen. This blog explores why modern revenue teams are going beyond CRM snapshots and layering AI-driven intelligence from tools like RevSure to see early signals, fix blind spots, and forecast pipeline with confidence.

Francisco Oller GarciaJul 21, 20256 min read

Fix Your Sales Forecast: Smarter Pipeline Forecasting, Visibility, and Predictability with AI

Sales forecasts shouldn’t feel like educated guesses. This blog dives into why most forecasting models fail due to incomplete data, static assumptions, and a lack of full-funnel context, and how AI can fix it. Discover how modern forecasting extends beyond pipeline snapshots to provide actionable insights, early risk detection, and genuine confidence.

RevSure TeamJun 18, 20256 min read

From Guesswork to Certainty: How AI-Powered Pipeline Projections Transform Forecasting

B2B forecasting has long relied on guesswork, static CRM stages, historical close rates, and gut feel. But in today’s dynamic buying environment, that approach just doesn’t cut it. This blog explores how RevSure’s AI-powered Pipeline Projections bring real-time, behavior-based forecasting that not only predicts revenue with precision but also prescribes actions to fix funnel issues before they impact the bottom line.

Why Agentic Automation Is the Secret Weapon Behind the Fastest Teams

Tired of juggling tabs, reports, and repetitive tasks? Discover how agentic automation is helping the fastest GTM teams not only automate, but also delegate. Unlike basic bots, AI agents don’t just assist; they think, act, and optimize entire workflows across tools. From pipeline forecasting to campaign orchestration, learn why this is the execution layer of the future and how platforms like RevSure are making it a reality today.

Daniel Winston JMay 24, 20255 min read

The End of Reporting-Only GTM Tech: Welcome to the Execution Era

GTM tools that just report are no longer enough. In today’s complex B2B landscape, execution is everything. This blog explores why the future belongs to AI-powered platforms that act in real time—like RevSure Agent Hub, which deploys specialized agents to optimize campaigns, accelerate pipeline, and improve forecasting across the funnel.

RevSure TeamMay 2, 20255 min read

Agentic AI vs. Traditional Automation: What GTM Leaders Need to Know

Traditional automation can’t keep up with today’s fast-moving markets — that’s where Agentic AI comes in. Unlike static rule-based systems, Agentic AI learns in real-time, adapts to change, and proactively supports forecasting and customer engagement. This blog breaks down how GTM leaders can harness it to future-proof their revenue engine and stay ahead of shifting buyer behavior. Dive in to see how AI agents are reshaping the GTM playbook.

Harry HawkApr 2, 20254 min read

The Rise of Agentic AI in B2B GTM: A New Era of Autonomous Revenue Execution

The go-to-market (GTM) playbook is undergoing a major shift with the rise of Agentic AI—autonomous, self-optimizing systems that act on behalf of revenue teams. This blog explores how Agentic AI is transforming B2B GTM through real-time pipeline acceleration, predictive forecasting, and AI-led decision-making. If you're still relying on dashboards and delayed reactions, it’s time to see what autonomous execution really looks like.

RevSure TeamApr 1, 20257 min read

RevSure TeamMar 20, 20256 min read

Alternatives to Salesforce Reports for GTM Analytics and Intelligence

Salesforce reports provide a basic snapshot of your data—but they lack the predictive intelligence, real-time insights, and AI-driven forecasting that today’s GTM teams need. This blog explores top alternatives like RevSure, Clari, and Gong that go beyond static reports to deliver full-funnel visibility, pipeline predictability, and revenue acceleration. If you’re relying solely on Salesforce reports, you might be missing critical insights that could drive smarter decisions and faster growth.

Why Revenue Teams Are Still Flying Blind—And How AI is Changing the Game

Revenue teams are still flying blind—relying on gut instinct and outdated forecasting methods that fail to predict deal momentum and buyer intent shifts. The result? Missed quotas, frustrated leadership, and reactive marketing. AI is changing the game with predictive pipeline management, increasing forecast accuracy by 20%, boosting conversions by 50%, and surfacing real-time deal risks before they derail revenue. The question is—will your team keep guessing, or start knowing?

Francisco Oller GarciaMar 18, 20254 min read

The Rise of Agentic AI in B2B SaaS: How GTM Teams Can Leverage Autonomous AI for Growth

AI-driven automation is no longer enough—B2B SaaS GTM teams need Agentic AI. Unlike traditional AI, which follows static rules, Agentic AI autonomously makes decisions, optimizes strategies, and accelerates revenue generation. From self-optimizing demand generation to AI-driven sales forecasting, this new wave of AI enables proactive engagement, real-time pipeline adjustments, and continuous learning.

RevSure TeamFeb 4, 20255 min read

Leveraging Predictive and Generative AI for Enhanced Pipeline Generation and Predictability

AI is revolutionizing B2B marketing and sales, making predictive and generative AI essential for enhancing pipeline generation and predictability. This blog dives into how these technologies transform GTM strategies through automation, forecasting, and personalized content creation. Explore practical use cases, actionable insights, and how to overcome common challenges for successful AI integration.

RevSure TeamNov 21, 20247 min read

Daniel Winston JNov 15, 20246 min read

The Data Essentials for Accurate Pipeline Forecasts with AI

Accurate pipeline forecasting isn’t just a numbers game—it’s a strategic advantage. This blog dives into the data essentials you need for precise AI-driven forecasts, covering everything from data hygiene and integration to assigning weights and combining forecasting methods. Discover how RevSure’s Pipeline Projections Module helps you build reliable, comprehensive forecasts by leveraging clean data and key insights from multiple sources.

RevSure TeamNov 7, 20248 min read

Mastering Pipeline Metrics That Drive SaaS Growth: A Strategic Guide for B2B GTM Leaders

This guide for B2B SaaS GTM leaders breaks down key metrics that drive revenue forecasting, increase sales efficiency, and improve win rates. Discover how tracking the right pipeline insights—like RevSure’s real-time tools—can transform your growth strategy from reactive to proactive, ensuring every lead counts toward ARR goals.

Harry HawkOct 18, 20246 min read

From Data Silos to Data Synergy: Enhancing Your Salesforce Data with Fusion Reporting and Data Science

This blog explores how RevSure AI enhances Salesforce by combining data from tools like LinkedIn, 6sense, and Marketo, offering a 360-degree view of your customers. Discover how advanced data science amplifies predictive analytics, lead scoring, and sales forecasting, driving smarter decisions and better alignment between marketing and sales. Dive in to learn how to transform isolated data into strategic, actionable insights!

AI-Powered Forecasting: Bridging the Gap Between Sales Projections and Reality

AI-powered forecasting is transforming the way businesses make sales projections, closing the gap between data collection and actionable insights. By breaking down data silos and leveraging machine learning, organizations can achieve more accurate forecasts, reduce human bias, and respond swiftly to market changes. Discover how this approach can optimize resource allocation, improve decision-making, and enhance agility in an ever-evolving B2B landscape.

Harry HawkOct 14, 20247 min read

RevSure TeamOct 8, 20245 min read

How AI-Driven Pipeline Intelligence is Helping B2B Companies Crush Their Revenue Goals

AI-driven Pipeline Intelligence is transforming how B2B companies manage their sales pipelines, leading to a 10-20% boost in productivity and 30% better forecasting accuracy. This blog explores how advanced tools like RevSure AI enhance visibility, improve revenue predictions, and optimize sales strategies to help businesses crush their revenue goals. If you're not leveraging AI for pipeline management, you're missing out on key opportunities to stay ahead.

RevSure TeamOct 3, 20245 min read

6 Tips for Mastering B2B SaaS Pipeline Management

Mastering B2B SaaS pipeline management is key to driving consistent growth and ensuring accurate revenue forecasting. This blog offers six actionable tips, including defining clear sales stages, leveraging data-driven insights, and prioritizing lead scoring, to help streamline your sales process. By fostering collaboration between sales and marketing, and utilizing automation, you can improve pipeline efficiency and close more deals. Dive in to learn how to optimize your pipeline for scalable success!

Deepinder Singh Dhingra | Founder & CEOSep 23, 20246 min read

Unlocking the Future of Predictive Sales & Marketing: Understanding Predictive Pipeline Propensity

Unlock the future of B2B sales and marketing with Predictive Pipeline Propensity. Unlike traditional lead scoring, this AI-powered solution provides forward-looking insights into the conversion potential of your leads and accounts by analyzing comprehensive data, from product usage to engagement metrics. With more accurate sales forecasting and the ability to prioritize high-potential leads, businesses can optimize marketing strategies and significantly boost revenue growth.

RevSure TeamAug 21, 20245 min read

From Data to Dollars: How can B2B Companies Master Pipeline Forecasting

Mastering pipeline forecasting is crucial for B2B companies aiming to predict revenue accurately and drive strategic growth. In our latest blog, we explore how data-driven practices, team alignment, and advanced tools can transform your forecasting accuracy. Discover how you can leverage predictive intelligence to optimize your sales pipeline, allocate resources effectively, and stay ahead of the competition.

Marketing Forecasting

Is something wrong or is it seasonality?

Seasonality plays a crucial role in pipeline forecasting due to its impact on sales patterns and customer behavior throughout the year. What areas are important to understand around seasonality?

RevSure TeamJul 6, 20232 min read

Marketing Pipeline Prediction

The Pipeline Forecasting Struggle is Real

There are five main challenges that marketers shared with us that prevent them from successfully generating pipeline. What’s more - each challenge feeds into another, creating a maze of barriers to success that marketers are continuously struggling to overcome.

RevSure TeamMar 16, 20235 min read

Rajesh BhattadJul 14, 20225 min read

Bottom Up Forecasting: Why Accurate Revenue Predictions Start at the Funnel

Most sales forecasts start too late—at the pipeline stage—missing the real drivers of revenue. This blog shows why the most accurate forecasts begin at the marketing funnel, tracking MQLs through to Sales Accepted Leads and wins. Learn how RevSure’s bottom-up approach connects funnel health to forecast accuracy, spots risks early, and helps teams hit targets with confidence.

Sales

AI in B2B SaaS Sales: From Forecasting to Funnel Acceleration

AI is redefining B2B SaaS sales, enabling accurate forecasting, faster deal cycles, and smarter lead prioritization. This blog explores how RevSure connects top-of-funnel signals to pipeline progression, unlocking full-funnel visibility and revenue acceleration powered by AI and RevOps.

Sharath IyengarJun 30, 20224 min read

Revenue Funnel

Boost Pipeline Generation: The Missing link for Predictability in Revenue

B2B Revenue generation is a function of Pipeline Generation & Pipeline Conversion into Revenue. While there has been a focus on Sales Forecasting & Pipeline Conversion, Pipeline Generation has not received much attention. Pipeline Generation is the missing link in driving predictable revenue growth

Deepinder Singh Dhingra | Founder & CEOJun 16, 20224 min read