RevSure delivers a real-time, stage-level view of how leads and opportunities advance across the funnel using unified volume, value, duration, and velocity metrics. Conversion insights are computed using active-stage data, rolling-window logic, and historical benchmarks to expose true movement. Granular drill-through lets teams analyze Start, New, Moved, Dropped, and Regressed items within any period. By correlating stage progression with channel, segment, and persona filters, RevSure surfaces the exact patterns driving acceleration or friction.

RevSure breaks down funnel performance by source, paid, organic, events, partners, outbound, SDR, or any custom dimension, using a harmonized GTM data model. Each source is evaluated using multi-dimensional metrics: conversion rates, stage velocity, dollar-weighted progression, leakage, and end-to-end ratios. Historical trendlines quantify how each motion performs over time, while period-based comparisons highlight shifts in quality or behavior. Teams can isolate high-performing sources using composition, movement, and insight views to understand what actually drives qualified progression.

RevSure identifies leakage by analyzing every stalled, dropped, or regressed lead within the Snapshot Funnel using detailed movement classifications. Each stage exposes leak drivers, slow velocity, missing data, poor handoffs, low qualification, or channel-specific quality issues, mapped directly to historical conversion patterns. Prescriptive insights highlight the types of leads that historically fail to progress and where they exist in the current active funnel. This empowers GTM teams to intervene early, strengthen weak motions, and restore consistent funnel throughput.

RevSure’s trend engine analyzes weekly, monthly, and quarterly funnel evolution to reveal underlying patterns in conversion quality, stage velocity, and channel mix. Trendlines show how active volume, dollar value, and average duration shift over time, helping teams validate whether the pipeline is accelerating or deteriorating. By overlaying additions, progressions, and leakages, RevSure uncovers the macro dynamics influencing funnel health across segments, regions, and campaigns. Behavioral trend attribution highlights which audiences and motions repeatedly create high-converting SQLs and opportunities.

RevSure uses cohort-level progression, velocity, and leakage patterns to model how current leads and opportunities are likely to move through the funnel. By comparing historical cohort behaviors with real-time generated, progressed, and open volumes, the system projects stage-to-stage conversion probabilities and future pipeline creation. Cohort analysis can be filtered by segment, source, region, persona, or GTM motion to expose which groups are predisposed to accelerate or stall. The platform incorporates end-to-end conversion rates, median velocities, and leakage distributions to forecast pipeline health with greater precision.