Zach Matek leads Marketing Operations & Analytics at Saviynt, a global cybersecurity company that helps enterprises manage identity and access governance across complex IT environments. With deep expertise in GTM systems and analytics architecture, Zach brings a data-first approach to pipeline performance, marketing attribution, and operational efficiency.
Zach shares how RevSure AI has enabled his team to build a new layer of visibility across the funnel—from anonymous visitors to SQLs—along with the “why” behind each conversion. By moving beyond outdated attribution models and multi-touch limitations, the team can now track performance at the campaign level, monitor conversion rates across touchpoints, and identify the content that actually drives pipeline progression. He credits RevSure with making attribution scalable, collaborative, and fully aligned with how modern GTM teams operate—transforming analytics into strategic decision-making at every stage.
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