Becca Wilson, Marketing Operations Manager at Nasuni, oversees GTM systems architecture across Salesforce, HubSpot, Salesloft, LinkedIn, Google Ads, Facebook, and first-party web tracking. Her core challenge was consolidating multi-source engagement data into a single analytical framework capable of mapping every touchpoint across the funnel.
Within 30 minutes of implementation, Becca’s team connected all seven data sources through RevSure AI’s unified data pipeline, enabling real-time ingestion and classification of both marketing and sales interactions. Using Journey Timeline, Nasuni can now visualize thousands of pre-opportunity touchpoints, from account to contact level, and quantify their true impact on pipeline creation and velocity.
This integration has closed critical visibility gaps between Marketing, SDR, and Sales motions, allowing Nasuni to operate from one continuous, multi-touch attribution model.
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