Michael Seymour, Global Head of Demand Generation at Accuris, saw a major breakdown in marketing visibility after rolling out GDPR and CCPA-compliant cookie consent. Attribution dropped by nearly 80%, making high-performing campaigns appear inactive and weakening confidence in channel reporting.
Using RevSure AI, Michael’s team diagnosed the root cause—consent-driven tracking gaps that disrupted attribution accuracy. To fully understand the issue, RevSure replicated the environment by implementing OneTrust internally, mirroring real consent conditions and identifying exactly where data loss occurred.
With these insights, the team realigned attribution tracking within compliance constraints and restored visibility across campaigns.
With these insights, the team realigned attribution tracking within compliance constraints and restored visibility across campaigns.
The result: recovery of critical attribution signals, improved reporting accuracy, and renewed confidence in marketing performance and spend decisions.
