Daniel Henderson is the Head of Digital Marketing at Glean, an AI-powered workplace search platform that helps enterprises unlock knowledge across tools and teams. Known for his performance-first mindset, Daniel has consistently prioritized measurable outcomes and ROI when evaluating campaigns and marketing investments.
Initially skeptical of brand campaigns, Daniel shares how RevSure helped reframe the conversation. By analyzing LinkedIn awareness efforts through the lens of pipeline outcomes, rather than impressions, his team uncovered that brand touches significantly improved conversion rates and accelerated funnel progression. With RevSure, they were able to validate the impact of brand initiatives using real, executive-ready data, transforming what was once seen as a “fluffy” strategy into a proven growth driver.
Read more about Daniel’s perspective in his recent LinkedIn post.
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