Vivien Tsui, Head of Marketing Operations at CaptivateIQ, manages global marketing systems and performance analytics across digital channels. When a sudden spike in demo requests was flagged as spam, her team needed to trace the anomaly across campaigns, sources, and intent signals.
Using RevSure AI’s Paid Search Analytics, Vivien’s team pinpointed the issue to Google’s new AI Search Engine expansion, which had broadened match types to semantically related queries, driving irrelevant traffic and junk leads. With RevSure’s diagnostics, they quickly isolated the source, pruned ineffective keywords, and optimized match controls.
The result: a measurable reduction in spam submissions and improved signal-to-noise ratio in lead flow, strengthening data integrity for downstream attribution and pipeline forecasting.
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