Google ad spend had been significantly optimized and reduced by a factor of 10:1 in Q2 compared to Q1, while LinkedIn ad spend remained steady. The outcome was clear: LinkedIn, despite a much smaller budget historically, was now contributing nearly at the same level as Google to the core objective—creating high-value, engaged users.
Agent.ai Wins with RevSure
Scaled High-value User (HVU) acquisition with smarter channel mix
86%
HVUs from LinkedIn at just 13% of Google’s spend.
34%
Lower cost-per-HVU on LinkedIn vs. Google.
10X
Reduction in Google spend without a drop in the number of HVUs.
2.5%
ROAS lift revealed by RevSure’s MMX.
63%
HVUs retained on LinkedIn post-budget shift.
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