Elizabeth Villarreal, Director of Marketing Automation at Abnormal AI, leads demand generation and automation strategies for one of the fastest-growing cybersecurity companies. A key challenge her team faced was proving impact before a prospect ever filled out a form, where much of the buyer journey typically goes unseen.
With RevSure AI’s Deanonymization capabilities, Elizabeth and her team uncovered more than 31,000 previously anonymous companies and contacts in just five months. Beyond identification, they prioritized high-intent visitors, engaged them with targeted campaigns, and tracked their progression from anonymous visitor to MQL to pipeline. This shift has allowed Abnormal AI to convert website traffic into measurable revenue growth, while also transforming their approach to attribution, campaign effectiveness, and forecasting future revenue.
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