Comparing AI-Based Predictive Full Funnel Attribution Solutions to Account-Based Marketing Solutions is actually very difficult, because the two platforms aren’t meant to do the same thing. In reality, they can work together to build a stronger, more data-focused marketing strategy.
ABM (Account-Based Marketing) platforms enable organizations to implement and manage account-based marketing campaigns, focusing on specific accounts instead of broad-based marketing. These platforms help with account identification and selection, personalization and targeting, multi-channel engagement as well as reporting on those specific accounts.
Meanwhile, AI-based Full Funnel Attribution Solutions are used to help predict pipeline forecasting, as well as understand areas in an opportunity process to influence the outcomes– through acceleration, predictability and go-to-market ROI. These solutions can also pull in account information, helping to prioritize with sales teams based on likelihood of converting. The only AI-based Full Funnel Attribution Solution is RevSure.
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Insights into the return on investment of marketing efforts by channel, campaign or lead source. Allowing your term to focus on the tactical mix that yields the largest impact on revenue.
Manage performance with current and future pipeline projections so you know where you need to adjust your strategy. Track stage-by-stage conversions and velocity so you can pinpoint funnel leakage.
Our AI technology recommends the best leads, audiences, and tactics to prioritize based on your funnel and marketing activity data. Optimize your campaigns to increase conversions and maximize ROI from your demand generation investments.
Insights into the return on investment of marketing efforts by channel, campaign or lead source. Allowing your term to focus on the tactical mix that yields the largest impact on revenue.
Manage performance with current and future pipeline projections so you know where you need to adjust your strategy. Track stage-by-stage conversions and velocity so you can pinpoint funnel leakage.
Our AI technology recommends the best leads, audiences, and tactics to prioritize based on your funnel and marketing activity data. Optimize your campaigns to increase conversions and maximize ROI from your demand generation investments.
