Mark Kilens
Mark Kilens is a go-to-market leader, marketing executive, and educator known for helping B2B companies build more human, effective, and scalable growth strategies. Across his career, he has worked at the intersection of brand, demand generation, community, content, and customer experience, building marketing organizations and programs that create both pipeline and long-term market trust.
Mark is currently the VP of Marketing at EasyLlama, where he leads the company’s marketing team and helps drive growth for an all-in-one compliance and learning platform designed to reduce human risk and improve workforce productivity. In parallel, he is also the founder of TACK, a go-to-market community and consulting company built around the idea that businesses need to modernize how they create, capture, and convert demand into revenue.
A core theme throughout Mark’s career has been his belief that go-to-market should reflect how people actually buy. Through his work with TACK, he has developed and championed a People-first GTM approach, centered on storytelling, relationships, community, partnerships, and customer value. This philosophy reflects a broader shift in B2B growth: away from company-first tactics and toward more human, trust-driven experiences that better align marketing and sales with modern buyer behavior.
Before his current work, Mark served as Chief Marketing Officer at Airmeet, where he led the company’s global marketing organization across brand, demand generation, lifecycle, and product marketing. His work there focused on advancing event-led growth and helping marketers use virtual and hybrid experiences to generate pipeline and revenue more effectively.
Earlier, Mark was Vice President of Content and Community at Drift, where he led the brand, content, creative, and events teams. During his time there, he played a major role in growing Drift’s community and market presence, including leading initiatives such as Drift Insider and flagship events like FLASH, RevGrowth, and HYPERGROWTH. His work helped reinforce the idea that content and community are not side functions in modern B2B marketing; they are central growth engines that strengthen brand, deepen customer engagement, and accelerate revenue.
One of Mark’s most recognized contributions to the marketing world came during his time at HubSpot, where he founded HubSpot Academy. After first joining the company as a customer-facing leader working directly with businesses to scale inbound strategies, he went on to build HubSpot Academy from the ground up. Through that work, he helped educate and certify millions of people around the world, making marketing and sales education more accessible while contributing to HubSpot’s broader growth journey.
Mark’s career reflects a rare combination of operator, builder, teacher, and strategist. He is especially respected for translating large ideas into repeatable frameworks that teams can actually use. Whether he is thinking about content-led growth, community-led growth, event-led growth, or broader go-to-market design, he tends to approach problems through practical models that help organizations simplify complexity and focus on what drives meaningful outcomes.
At a time when B2B teams are rethinking how marketing drives revenue, Mark continues to be an influential voice on the future of go-to-market. His perspective blends modern demand generation, brand building, product understanding, and human-centered marketing into a clear point of view: growth works best when businesses stop treating people like leads and start treating them like participants in a relationship.
