eBook

The 2023 State of
Pipeline Generation

Predict Lead Conversion and Scale Winning Campaigns

Raise your hand if you have a fool-proof way to predict and generate pipeline.

RevSure Pipeline Acceleration helps marketing teams predict the value of every lead and drive growth. Find out what’s moving your buyer through the funnel, stop lead leakage, and improve stage-to-stage conversions to drive more revenue.

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Capability

Used to Send Emails or Nurture Campaigns
Simple Activity or Campaign Reports
Detailed Reports, with areas to focus on
Predictive Pipeline and Forecasting Dashboards
Ability to Prioritize Leads or Opportunities
Based on AI and
Likelihood to Convert
Based on Manual
Lead Scoring Only
Attribution Capabilities
Limited
Demand Generation Effectiveness Insights
Cohort Intelligence
“With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it’s one of the very few tools I use every single day.”
Tom Wentworth—CMO, Recorded Future
“B2B revenue productivity is at an all-time low. The best way to improve it is by digging deep into the blockers in you funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable — it’s a level of insight I never thought we could achieve.”
Tom Murtaugh—VP, GTM Operations, BigID
"Many CROs are not focused enough on the earliest stages of the pipeline funnel. 'Pipeline is lifeline' and, therefore, top of the funnel is a critical component to inspect."
Philip Lacor—CRO, Airbase

Predict Pipeline Generation

  • Use predictive intelligence to monitor pipeline, opportunities, and bookings
  • Gain insights into lead behavior, roles, verticals, and segments most likely to convert.
  • Get daily predictions of pipeline generation against targets

Quantify Impact of Marketing and Sales Activity

  • Quantify value of upstream funnel to pipeline generation
  • Quantify contribution of demand generation efforts to pipeline generation
  • Drill into contribution of each stage of the funnel and its pipeline generation propensity

From Attribution

To attribution + Prediction + Next Best Action

Key issue Addressed
Who/What touch should get credit?
What activities/touches/campaigns will maximize pipeline & revenue performance of campaigns and marketing activities for upcoming quarter?
Results Provided
Based on Manual
Lead Scoring Only
Based on Manual
Lead Scoring Only
Actionability
Based on AI and
Likelihood to Convert
Based on Manual
Lead Scoring Only
Scope
Limited
Based on Manual
Lead Scoring Only
Results Timeliness
Based on Manual
Lead Scoring Only
Based on Manual
Lead Scoring Only

AI-Based
Pipeline Acceleration Solutions

Marketing Attribution
Tools

Used to Send Emails or Nurture Campaigns
Simple Activity or Campaign Reports
Detailed Reports, with areas to focus on
Predictive Pipeline and Forecasting Dashboards
Ability to Prioritize Leads or Opportunities
Based on AI and Likelihood to Convert
Based on Manual Lead Scoring Only
Attribution Capabilities
Limited
Demand Generation Effectiveness Insights
Cohort Intelligence
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get Instant Access

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Your Co-Pilot for Demand Generation

Forget MQLs. Discover which channels, tactics, and campaigns truly spark demand and which ones fall flat. Zero in on your ideal customers, make better budgeting decisions, and prove ROI with hard numbers.
Report

The 2023 State of
Pipeline Generation

Raise your hand if you have a fool-proof way to predict and generate pipeline.

In a perfect marketing world, we would know exactly what levers we have to pull to drive growth. In reality, many of us are still having a hard time coming up with the perfect marketing mix required to hit our targets while keeping acquisition costs low.

In partnership with Ascend2, we surveyed 424 marketing leaders in our annual State of Pipeline Generation Report, to get a glimpse into the state of their pipeline, approach to pipeline generation, and how they plan to hit their revenue targets in the year ahead.

So how are marketers maximizing engagement and increasing impact on pipeline creation and revenue actualization in a scalable, efficient way? Download the report now to find out!

Inside you'll find:

The ability to predict pipeline is basically non-existent

Getting out of “fire drill” mode is a necessity

Lack of confidence in ability to convert across the marketing funnel

Inability to spot funnel leakage

...and much more

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get Instant Access

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Capability

Used to Send Emails or Nurture Campaigns
Simple Activity or Campaign Reports
Detailed Reports, with areas to focus on
Predictive Pipeline and Forecasting Dashboards
Ability to Prioritize Leads or Opportunities
Based on AI and
Likelihood to Convert
Based on Manual
Lead Scoring Only
Attribution Capabilities
Limited
Demand Generation Effectiveness Insights
Cohort Intelligence

AI-Based
Pipeline Acceleration Solutions

Marketing Attribution
Tools

Used to Send Emails or Nurture Campaigns
Simple Activity or Campaign Reports
Detailed Reports, with areas to focus on
Predictive Pipeline and Forecasting Dashboards
Ability to Prioritize Leads or Opportunities
Based on AI and Likelihood to Convert
Based on Manual Lead Scoring Only
Attribution Capabilities
Limited
Demand Generation Effectiveness Insights
Cohort Intelligence