The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
Future of attribution
The data and recommendations you need to drive predictable pipeline

RevSure's AI-Based Pipeline Acceleration Platform uncovers what’s happening in your marketing and sales funnel so you know exactly what’s working, how much leakage is occurring, and where to focus resources/budget to win more deals.

Pipeline Acceleration Platform

RevSure.AI offers a new approach to accelerating and meeting pipeline generation targets. Our  AI-based pipeline acceleration platform enables companies to hone in on their lead to opportunity journey and conversion process to predictably generate the right quantity and quality of pipeline.

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Pipeline Acceleration Platform

RevSure.AI offers a new approach to accelerating and meeting pipeline generation targets. Our  AI-based pipeline acceleration platform enables companies to hone in on their lead to opportunity journey and conversion process to predictably generate the right quantity and quality of pipeline.

How RevSure Works

Insights into the return on investment of marketing efforts by channel, campaign or lead source.
Allowing your team to focus on the tactical mix that yields the largest impact on revenue.

Understand what drives
performance

Insights into the return on investment of marketing efforts by channel, campaign or lead source. Allowing your team to focus on the tactical mix that yields the largest impact on revenue

Demand generation effectiveness

Receive real-time pipeline projections

Manage performance with current and future pipeline projections so you know where you need to adjust your strategy. Track stage-by-stage conversions and velocity so you can pinpoint funnel leakage.

Demand generation effectiveness

Understand Attribution and Adjust your Marketing Mix

Understand which channels convert the highest throughout the funnel, as well as the common path buyers are taking.  Our attribution uses Markov chain modeling, to go deeper than first or last touch.

Demand generation effectiveness

Align across functions to drive revenue

Compare marketing and sales funnel views so you can better understand how to partner together to generate pipeline at scale. Engage in strategic conversations with sales to align GTM priorities based on the state of your funnel.

Demand generation effectiveness

How RevSure Works

Insights into the return on investment of marketing efforts by channel, campaign or lead source. Allowing your team to focus on the tactical mix that yields the largest impact on revenue.

Understand what drives
performance

Insights into the return on investment of marketing efforts by channel, campaign or lead source. Allowing your team to focus on the tactical mix that yields the largest impact on revenue

Demand generation effectiveness
Demand generation effectiveness

Receive real-time pipeline projections

Manage performance with current and future pipeline projections so you know where you need to adjust your strategy. Track stage-by-stage conversions and velocity so you can pinpoint funnel leakage.

Understand Attribution and Adjust your Marketing Mix

Understand which channels convert the highest throughout the funnel, as well as the common path buyers are taking.  Our attribution uses Markov chain modeling, to go deeper than first or last touch.

Demand generation effectiveness
Demand generation effectiveness

Align across functions to drive revenue

Compare marketing and sales funnel views so you can better understand how to partner together to generate pipeline at scale. Engage in strategic conversations with sales to align GTM priorities based on the state of your funnel.

Pipeline Acceleration Solutions

Improve visibility, conversions, efficiency, and growth across the entire funnel.

Unified Funnel
and Pipeline

360° view of your marketing and sales funnel to attribute generated and influenced pipeline

Track lead to opportunity stages to optimize performance

Identify the most effective channels, audiences, and tactics

Pipeline Projections
and Insights

Real-time pipeline projections that show exactly how much pipeline you will generate

Projected win rates and the ability to assess pipeline quality

Custom funnel views to compare performance across teams, industries, campaigns, and more

Lead and Opportunity Prioritization Recommendations

AI recommendations on which leads to prioritize and what actions to take

Diagnose where leads are leaking in the funnel and get actionable insights on how to stop it

Analyze marketing campaign performance to identify trends

Unified Funnel
and Pipeline

360° view of your marketing and sales funnel to attribute generated and influenced pipeline

Track lead to opportunity stages to optimize performance

Identify the most effective channels, audiences, and tactics

Pipeline Projections
and Insights

Real-time pipeline projections that show exactly how much pipeline you will generate

Projected win rates and the ability to assess pipeline quality

Custom funnel views to compare performance across teams, industries, campaigns, and more

Lead and Opportunity Prioritization Recommendations

AI recommendations on which leads to prioritize and what actions to take

Diagnose where leads are leaking in the funnel and get actionable insights on how to stop it

Analyze marketing campaign performance to identify trends

“RevSure.AI allows marketers to confidently commit to a pipeline target. Sales has countless tools to help with this but marketing does not. What is driving growth from the lead to opportunity stages. This product finally provides marketers with the opportunity to predict pipeline generation.”

Mark Sladden picture

Tom Wentworth
Chief Marketing Officer

“RevSure.AI allows marketers to confidently commit to a pipeline target. Sales has countless tools to help with this but marketing does not. What is driving growth from the lead to opportunity stages. This product finally provides marketers with the opportunity to predict pipeline generation.”

Mark Sladden picture

Tom Wentworth
Chief Marketing Officer