Bizible | Marketo Measure alternative

It's Time to Move Beyond Legacy Attribution Solutions

**Stop looking in the rearview! With RevSure you can actively Track, Predict and Adjust campaigns with Predictive, Full-Funnel Attribution**

Searching for a full-funnel marketing attribution solution? Don't rely on a backward-looking, rules-based attribution tool!
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RevSure's modern marketing attribution empowers your team with AI-powered predictions and recommendations, giving your team full-funnel visibility to both track and optimize campaigns - Leading to 3X pipeline growth.

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Capability

Track the Entire B2B Customer Journey

Simple Activity or Campaign Reports

Detailed Reports, with areas to focus on

Predictive Pipeline and Forecasting Dashboards

Ability to Prioritize Leads or Opportunities

Based on AI and
Likelihood to Convert

Based on Manual
Lead Scoring Only

Attribution Capabilities

Limited

Demand Generation Effectiveness Insights

Cohort Intelligence

“With RevSure, marketers can confidently understand what will happen in the future and plan accordingly. RevSure provides insights that help you take actionable steps to improve your campaign effectiveness and overall marketing ROI - it’s one of the very few tools I use every single day.”

Tom Wentworth—CMO, Recorded Future

“B2B revenue productivity is at an all-time low. The best way to improve it is by digging deep into the blockers in you funnel and pipeline. Finally having stage-by-stage conversion, in one comprehensive view, is super powerful and actionable — it’s a level of insight I never thought we could achieve.”

Tom Murtaugh—VP, GTM Operations, BigID

Optimize Marketing Spend, Maximize Pipeline, and Prove Marketing Value

Understand the effectiveness of every marketing campaign
Gain visibility from the Dark Funnel to the Deep Funnel
Scale up top-performing campaigns

Shift From Measurement to Action

See how to best allocate demand gen budget and prove marketing ROI
Get actionable insights into the unique journey and attributes of every single lead
Generate More Leads That Convert to Revenue

Decoding the Marketing Funnel

Tom Murtaugh, SVP of Global Business Operations at BigID explains why getting actionable insight from the Sales and Marketing Funnel can be such a daunting task - and how RevSure is revolutionizing that process for his team.

Read Customer Story →

Trusted by High-Performing Teams Around the World

Attribution: Move from Measurement to Actionability

Old Game

NEW Game

Measurement of ROI & Contribution

Full Funnel - Campaigns and activities across Marketing, SDR/BDR and Sales motion

Who should get the credit?

What activities /segments /touches /campaigns will maximize pipeline & revenue performance for upcoming weeks/months

Measurement of ROI & Contribution

What to double down on? Where to put the next marketing $? How to reallocate spend?

Quarterly; Backward Looking; Wait till end of quarter/campaign

Pivot early! Don’t wait till end of quarter! Near realtime tracking & attribution, with forward looking performance predictions

Reporting on Campaign Effectiveness;Some Insights for Planning

What is the “Next Best Touch/Campaign” to drive speed to pipeline and revenue

Scope

Old Game

Measurement of ROI & Contribution

New Game

Full Funnel - Campaigns and activities across Marketing, SDR/BDR and Sales motion

focus

Old Game

Who should get the credit?

New Game

What activities /segments /touches/ campaigns will maximize pipeline & revenue performance for upcoming weeks/months

Results

Old Game

Measurement of ROI & Contribution

New Game

What to double down on? Where to put the next marketing $? How to reallocate spend?

Timeliness

Old Game

Quarterly; Backward Looking; Wait till end of quarter/campaign

New Game

Pivot early! Don’t wait till end of quarter! Near realtime tracking & attribution, with forward looking performance predictions

Actionability

Old Game

Reporting on Campaign Effectiveness; Some Insights for Planning

New Game

What is the “Next Best Touch/ Campaign” to drive speed to pipeline and revenue

Take Attribution to the Next Level

Forget MQLs. Discover which channels, tactics, and campaigns truly spark demand and which ones fall flat. Zero in on your ideal customers, make better budgeting decisions, and prove ROI with hard numbers.

amplify marketing roi!