Provided full-funnel visibility and allowed the team to mine a steady flow of insights
Enabled the team to be able to search with granular views to validate strategy
Empowered the team to drive their own programs and reduces time for the team as a whole
As a high-growth technology company in a competitive market, BigID’s marketing team moves quickly and wants to move even faster. But data siloed in separate systems and lack of campaign visibility across the whole team was preventing each member from driving their own programs to optimize strategy. The company wanted to ramp up its analytics capabilities to drive results more effectively.
BigID’s marketing team wanted team-wide access to data and needed campaign information at a granular level to optimize marketing strategy. Campaign results, spend, and channel data were not integrated in a single place, and it was difficult to see at a glance what was working and what wasn’t without putting in extra manual effort.
Building reports was a mostly manual process that required going through multiple people and multiple systems—LinkedIn Ads, Google Ads, Salesforce, and more, requiring a multi-person undertaking to validate marketing strategy.
The company sought a solution to empower the whole marketing team with easy access to real-time campaign information and become a truly data-driven marketing organization.
BigID selected RevSure as its marketing attribution vendor and quickly gained the visibility it needed at the pace it required. After an hour in the software, the marketing team could mine a steady flow of insights.
RevSure allows BigID’s marketing team to move as rapidly as it needs to, providing full-funnel visibility, and erasing the pain of relying on marketing operations,analysts, and manual digging through systems for insights. The marketing team can now look at multi-touch attribution methods and easily toggle between first touch, last touch, and any touch models. This provides tremendous value, allowing the team to analyze results, plan strategy, and see what worked and what didn’t quickly and easily.
"There are multiple people on our demand gen team who go into RevSure every day and can easily point and click and get what they need. That makes them more agile, and makes us more responsive and able to optimize our campaign strategies, which in turn drives growth across the entire business," said BigID CMO Sarah Hospelhorn.
The software integrates directly with BigID’s ad channels, making it easy to have a single source for everything from accurate spending to consistent campaign names. BigID’s demand gen team is able to view data by different channels down to the campaign level to mix and match for a more informed strategy and micro optimization.