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Product

Everything we've published on Product.

CRO Playbook

Disconnected AI Agents: The 2026 CRO Playbook

Most GTM teams are about to discover that buying more AI agents makes pipeline harder to explain, not easier. The reason is structural: single-purpose agents from different vendors each act on a partial slice of CRM, MAP, and product data, with no shared definition of accounts, stages, or outcomes. Research from Google and a cross-university red-team study both show that uncoordinated agents hit a ceiling and can actively degrade results. This playbook lays out how agent sprawl breaks pipeline, the three paths a CRO can take, and why owning the Intelligence Layer is the decision that determines whether agents compound intelligence or compound errors.

RevSure TeamJun 18, 20269 min read
AI GTM Engineer

What is a Research and Enrichment Agent in B2B GTM?

A research and enrichment agent keeps what you know about an account true. It watches signals across the open web, intent networks, your CRM, and product usage, works out when an account has changed, and updates the record on its own. Static tools hand you a snapshot or run when you tell them to. The agent keeps watching, and it writes every change into RevSure's Full Funnel Data Graph, the shared record the rest of the platform reads from. It is the first agent in a multi-agent GTM system, and the one everything else depends on.

RevSure TeamJun 10, 20267 min read
AI GTM Engineer

What is an AI GTM Engineer?

An AI GTM Engineer is a system that performs the work of a GTM engineer autonomously: building, connecting, and running the agents, scoring models, and data flows that turn strategy into pipeline. A human GTM engineer builds the function by hand; an AI GTM Engineer is that function, pre-built and ready to run, so a revenue team activates it instead of staffing it. RevSure ships the full stack pre-connected system and puts a first agent in production in roughly three weeks.

RevSure TeamJun 4, 20264 min read
GTM Engineering

GTM Engineering Has Become a Function. Here Are the Two Ways to Run It in 2026

GTM engineering crossed the line from a side project inside RevOps to a named, budgeted function in 2025, evidenced by "GTM Engineer" becoming one of the fastest-growing roles in B2B SaaS. Once a team accepts the function is real, the only open question is how to staff it. Building in-house buys total control and suits companies with proprietary data, unusual go-to-market motions, or a view that their GTM logic is owned IP, but the first agent typically takes three to four months plus an ongoing maintenance team. Activating a platform like RevSure, which ships the data graph, predictive engine, and agent layer pre-connected, puts the first agent in production in about three weeks. Either of the two paths is fine, what teams need to avoid is the third path - integrating five single purpose agent with no shared data layer. The real skill in 2026 is the ability to read your own data, team, and timeline honestly and shipping a working system before the quarter closes.

RevSure TeamJun 1, 20267 min read
Product Features

RevSure Marketing Attribution Trends Widget: Understanding How Channel Contribution Shifts Over Time

RevSure's Attribution Trends Widget introduces a time-based layer to marketing attribution analysis, allowing teams to track how channel and campaign contributions to pipeline and revenue shift across periods. By surfacing attribution patterns over time rather than as static snapshots, organizations gain the ability to identify high-performing channels earlier, detect emerging shifts before they affect outcomes, and make budget allocation decisions grounded in longitudinal performance data rather than point-in-time reporting.

RevSure TeamMay 20, 20268 min read
Product Features

How RevSure Eliminates the Broken Analysis Layer Hiding Inside Your Dashboards with Global Filters

Most GTM reporting problems are not caused by missing data, they are caused by inconsistent filter context across systems and dashboards. RevSure’s Global Filters solve this by introducing a persistent, session-level filter layer that propagates the same analytical context across Attribution, Funnel Health, Pipeline Analytics, Campaign Performance, and every other RevSure module simultaneously. Instead of manually reapplying filters in every view and risking silent analytical drift, teams can define a segment once and ensure every dashboard reflects the exact same population of accounts, opportunities, and campaigns. The result is faster analysis, more reliable cross-functional reporting, and a structurally consistent view of pipeline performance across the entire revenue organization.

RevSure TeamMay 18, 20268 min read
AI

Why RevSure Is Building the Intelligence Layer That Revenue Platforms Have Always Been Missing

Most GTM teams are not suffering from a data problem. They are suffering from a context problem. Raw signals captured across CRM, MAP, product, and sales tools record activity, but they do not explain buyer movement, momentum, or intent. This blog examines why context, not data volume, is the real competitive advantage in modern B2B GTM, and how RevSure's GTM Context Graph connects buyer signals, personas, and outcomes into a unified intelligence layer that makes prioritization more accurate, attribution more meaningful, and agentic AI execution possible at scale.

RevSure TeamMay 15, 202610 min read
Marketing

RevSure Recognized as a Momentum Leader in G2 Spring 2026: Defining the Next Era of Revenue Intelligence

RevSure has been recognized as a Momentum Leader in G2 Spring 2026 across three core categories, placing it in the top 25% of products. The recognition reflects strong growth, adoption, and customer satisfaction at scale. With embedded AI, robust data infrastructure, and rapid time-to-value, RevSure is redefining enterprise revenue intelligence.

RevSure TeamApr 13, 20269 min read
Pipeline

Signal-Based Plays: Turning Buyer Behavior into Instant GTM Actions

Buyer signals are abundant, but their value depends on how quickly teams act on them. Signal-based GTM turns behavioral insights—like engagement spikes, product usage, and intent data into immediate, coordinated actions across marketing, sales, and customer teams. By connecting signals to automated plays, organizations can engage buyers at peak relevance, accelerate pipeline momentum, and align GTM execution around real-time buyer behavior. Platforms like RevSure enable this shift by orchestrating signals into instant actions across the GTM stack.

RevSure TeamMar 23, 20268 min read
Pipeline

The Next Layer in the GTM Stack: Why Revenue CDPs Are Becoming Essential

Modern GTM teams generate vast amounts of data across CRM, marketing, product, and finance systems, yet the signals that drive revenue decisions remain fragmented. The Revenue CDP is emerging as a new architectural layer that unifies these signals into a single operational context. By connecting engagement, pipeline, and product activity, organizations gain a clearer view of buying momentum and expansion opportunities.

RevSure TeamMar 11, 20268 min read
Product Features

RevSure + Navattic: Turning Interactive Demo Engagement into Revenue-Ready GTM Intelligence

RevSure’s integration with Navattic brings interactive product demo engagement into the heart of GTM intelligence. By capturing demo views, completion metrics, and behavioral signals and associating them with visitors, leads, and accounts, RevSure helps teams identify real buying intent earlier in the journey. Sales, marketing, and revenue leaders gain a unified view of product exploration, enabling better prioritization, more relevant outreach, and stronger alignment across teams.

RevSure TeamFeb 5, 20265 min read
Marketing

RevSure vs Adobe Marketo Measure (Bizible): G2 User Satisfaction Comparison (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms Adobe Marketo Measure across time-to-value, partnership quality, support, and reporting confidence. While both platforms are widely used, RevSure delivers significantly faster ROI, stronger trust in product direction, and higher satisfaction with day-to-day usability and revenue impact. For B2B teams seeking attribution that supports revenue decisions, not just reporting, the data consistently favors RevSure.

RevSure TeamJan 2, 202612 min read
Marketing

G2 User Satisfaction in B2B Attribution: Why RevSure Outperforms Dreamdata, HockeyStack, Marketo & CaliberMind

Based on independent G2 Winter 2025 user satisfaction data, RevSure emerges as the top-performing B2B attribution and revenue intelligence platform. Customers rate RevSure highest for trust, product direction, quality of support, and time-to-value compared to Dreamdata, HockeyStack, Adobe Marketo Measure, and CaliberMind. The data shows RevSure delivers faster ROI, stronger partnerships, and more complete full-funnel revenue visibility for modern B2B revenue teams.

RevSure TeamDec 29, 202512 min read
Marketing

The G2 2025 Attribution Comparison: How RevSure Redefines Marketing Attribution & Revenue Intelligence vs Bizible, Dreamdata, CaliberMind, Full Circle, and HockeyStack

Based on verified G2 2025 user satisfaction data, RevSure outperforms Bizible, Dreamdata, CaliberMind, Full Circle, and HockeyStack across nearly every metric, earning 100% in support, product direction, and integrations. This benchmark shows how RevSure is redefining modern B2B attribution, helping GTM teams move from “Who influenced the deal?” to “What will drive the next one?”

RevSure TeamNov 4, 202512 min read
Marketing

G2 Comparison Report 2025: RevSure vs Full Circle Insights & AI-Powered Revenue Intelligence

G2’s 2025 Comparison Report marks a turning point for B2B attribution. While Full Circle Insights remains a trusted legacy solution, RevSure emerges as the AI-powered leader redefining revenue intelligence. With faster deployment (2 months vs 5), 2x quicker ROI realization, and near-perfect scores in Product Direction, Support, and Multi-Touch Attribution, RevSure leads the shift from historical reporting to predictive revenue forecasting.

RevSure TeamNov 4, 20259 min read
Marketing

G2 Comparison Report 2025: RevSure vs CaliberMind & The Future of AI-Powered Attribution

G2’s 2025 Comparison Report shows a clear evolution in attribution, from post-mortem reporting to predictive revenue intelligence. While CaliberMind remains strong in analytics depth, RevSure leads the next era with 30% faster ROI, 10-point higher predictive accuracy, and perfect scores in Product Direction and Support. Its AI-driven models turn attribution into action, forecasting what will drive the next dollar of pipeline.

RevSure TeamNov 4, 20259 min read
Marketing

G2 Comparison Report 2025: RevSure vs Adobe Marketo Measure (Bizible) & The Evolution of Attribution

G2’s 2025 Comparison Report marks a clear generational shift in attribution. While Adobe Marketo Measure (Bizible) pioneered B2B measurement, RevSure leads the next era with 57% faster ROI, perfect 100% scores in Product Direction and Support, and predictive accuracy that transforms attribution from reporting to revenue forecasting. Built for AI-native GTM teams, RevSure turns every touchpoint into foresight, powering the future, not just tracking the past.

RevSure TeamNov 4, 20259 min read
Marketing

G2 Comparison Report 2025: RevSure vs HockeyStack & The New Standard for Full Funnel Intelligence

G2’s 2025 Comparison Report reveals how the attribution game has evolved, from analyzing engagement to predicting revenue. HockeyStack excels in clarity and usability, but RevSure leads the new era with 30% stronger predictive analytics, 99% integration coverage, and perfect 100% scores in support and product direction. Built for full-funnel visibility, RevSure doesn’t just show what happened; it predicts what’s next, redefining how GTM teams plan, forecast, and grow.

RevSure TeamNov 4, 20258 min read
AI

AI Assistants Are the New SDRs: The Future of Pipeline Generation in B2B Sales

AI is no longer just assisting SDRs; it’s replacing manual prospecting with intelligent, always-on agents that scale conversations across the entire funnel. This blog explores how AI SDRs are transforming outbound strategy, driving 3–5× higher productivity and 40% lower costs, and why the future lies in agentic AI systems like RevSure Agent Hub, which orchestrate marketing, sales, and RevOps execution for predictable, full-funnel growth.

RevSure TeamOct 17, 20258 min read
Marketing

19 Reasons to Trust RevSure: Recognized in G2’s Fall 2025 Reports

RevSure has once again earned customer validation, winning 19 badges in G2’s Fall 2025 Reports. From High Performer and Momentum Leader to Best Support and Users Love Us, these recognitions highlight more than product features, they reflect consistent trust and impact across industries. Backed by a full-funnel AI platform that powers attribution, forecasting, and spend optimization, RevSure continues to deliver clarity and results for GTM leaders.

RevSure TeamSep 15, 20255 min read
Product Features

Responsible AI in Enterprise Software: How RevSure Secures and Governs LLM Usage with Google Gemini

Generative AI is powerful but risky when mishandled- privacy breaches, regulatory violations, and bias can quickly erode trust. This blog explains how RevSure ensures responsible AI by embedding Google Gemini into its Full Funnel AI platform with strict guardrails. From PII masking and encryption to compliance with GDPR/CCPA/ISO standards, RevSure gives enterprises full transparency and control. GTM leaders can confidently adopt AI for pipeline, forecasting, and engagement, without compromising data security or ethics.

RevSure TeamSep 2, 20256 min read
Product Features

Campaign Activation Without the Manual Lag with RevSure Marketo List Write-back

Launching campaigns shouldn’t be slowed down by CSV exports and manual uploads. RevSure’s Marketo List Write-back connects audiences directly from RevSure into Marketo campaigns, eliminating lag, errors, and stale data. Lists sync instantly, refresh automatically, and arrive clean and ready to use, so your webinars, product launches, and nurture programs go live at speed.

RevSure TeamAug 18, 20256 min read
Product Features

RevSure Pipeline Projections Now Includes Annual Forecasting

RevSure just made it easier to see your entire year in motion, with Annual Forecasting now built into Pipeline Projections. GTM teams can now shift from reactive, quarterly scrambles to proactive, year-long planning backed by live CRM, engagement, and marketing data. Whether it’s territory design, budget allocation, or campaign pacing, you get five time horizons in one unified view, daily to annually.

RevSure TeamAug 4, 20254 min read
AI

Tight Feedback Loops: The Secret to Innovation at RevSure

Tight feedback loops are the secret to innovation at RevSure. By turning customer questions into actionable features within weeks, RevSure ensures its platform evolves with the needs of marketing, sales, and operations teams. From inferred funnel views to deep funnel optimization, every solution is built collaboratively to solve real-world challenges.

Harry HawkJan 29, 20255 min read
Pipeline

How AI-Driven Pipeline Intelligence is Helping B2B Companies Crush Their Revenue Goals

AI-driven Pipeline Intelligence is transforming how B2B companies manage their sales pipelines, leading to a 10-20% boost in productivity and 30% better forecasting accuracy. This blog explores how advanced tools like RevSure AI enhance visibility, improve revenue predictions, and optimize sales strategies to help businesses crush their revenue goals. If you're not leveraging AI for pipeline management, you're missing out on key opportunities to stay ahead.

RevSure TeamOct 8, 20245 min read
Pipeline

Unlocking the Future of Predictive Sales & Marketing: Understanding Predictive Pipeline Propensity

Unlock the future of B2B sales and marketing with Predictive Pipeline Propensity. Unlike traditional lead scoring, this AI-powered solution provides forward-looking insights into the conversion potential of your leads and accounts by analyzing comprehensive data, from product usage to engagement metrics. With more accurate sales forecasting and the ability to prioritize high-potential leads, businesses can optimize marketing strategies and significantly boost revenue growth.

Deepinder Singh Dhingra | Founder & CEOSep 23, 20246 min read
AI

AI Chatbots 2.0: Transforming Productivity, Data Access, and User Experience

AI chatbots are transforming the way businesses operate, driving productivity, and enhancing user experiences. In this blog, discover how these intelligent assistants streamline report access, automate routine tasks, and make data retrieval effortless.

Daniel Winston JAug 13, 20245 min read
Marketing

Embracing the Adrenaline Rush of Product Marketing: Trends, Data, and Insights

The excitement of launching new campaigns, the rush of discovering unique customer insights, and the challenge of positioning products to solve real problems- all come together to create the real thrill of product marketing. The adrenaline rush that comes with these tasks can drive success and fulfillment for product marketers. Here’s how to harness this energy and thrive in the field.

RevSure TeamMay 16, 20244 min read
Marketing Pipeline Prediction

Why Pipeline and Revenue Creation is a Team Sport

Pipeline and revenue creation isn’t a solo effort, it’s a coordinated game where marketing, sales, customer success, and product play critical roles. This blog explores how to align every GTM team through a unified funnel, clear stage ownership, and continuous optimization. Discover how real-time insights and smooth hand-offs turn collaboration into predictable revenue wins.

RevSure TeamMar 2, 20233 min read
Pipeline

Revenue Drivers: Who Really Owns the Goal Line?

This blog dives into the real question behind revenue growth—who truly owns the goal line? Featuring insights from Lance Walter and Rosalyn Santa Elena, it breaks down how Marketing, Sales, Product, and Customer Success each drive revenue, why SDR placement matters, and how shared visibility prevents funnel blind spots.

RevSure TeamFeb 9, 20233 min read