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Marketing Insights

Everything we've published on Marketing Insights.

Pipeline

10 Powerful Revenue Intelligence Platforms to Scale B2B Sales (2026 Guide)

This blog covers 10 leading revenue intelligence platforms that help B2B teams connect marketing, sales, and pipeline data into a unified system. It compares tools like RevSure, Gong, Clari, and 6sense based on their strengths in forecasting, attribution, and deal insights. The article highlights the shift toward unified revenue operations. It helps teams choose platforms that drive predictable and scalable revenue growth.

RevSure TeamApr 30, 202610 min read
Marketing

Best Multi-Touch Attribution Software for Data-Driven Marketing Teams (B2B Enterprise Guide)

This guide explores how multi-touch attribution software is evolving from a reporting tool into a revenue intelligence system for enterprise B2B teams. It compares leading vendors like RevSure, Bizible, Dreamdata, and HockeyStack, highlighting their strengths and limitations. The blog emphasizes the shift toward account-level, predictive, and actionable attribution. It helps marketing and RevOps leaders choose platforms that drive real revenue outcomes, not just insights.

RevSure TeamApr 15, 20269 min read
Pipeline

Signal-Based Plays: Turning Buyer Behavior into Instant GTM Actions

Buyer signals are abundant, but their value depends on how quickly teams act on them. Signal-based GTM turns behavioral insights—like engagement spikes, product usage, and intent data into immediate, coordinated actions across marketing, sales, and customer teams. By connecting signals to automated plays, organizations can engage buyers at peak relevance, accelerate pipeline momentum, and align GTM execution around real-time buyer behavior. Platforms like RevSure enable this shift by orchestrating signals into instant actions across the GTM stack.

RevSure TeamMar 23, 20268 min read
Product Features

Introducing Funnel Conversion Breakdown: Self-Service Funnel Analytics Inside RevSure

RevSure’s Funnel Conversion Breakdown widget enables teams to analyze how leads, opportunities, or accounts move through the funnel across key segments. With configurable funnel stage comparisons, multi-dimensional breakdowns, and metrics like Conversion % and Velocity, teams can uncover drop-offs, bottlenecks, and performance drivers faster. It’s available directly within the Marketing Performance Dashboard and Funnel Health module for deeper, self-service funnel insights.

RevSure TeamJan 20, 20267 min read
Product Features

Region-Level Insights with RevSure Marketing Mix Modeling

Global averages hide local truths. What looks efficient in one region may be draining budget in another. With region-level insights in RevSure’s Marketing Mix Modeling, GTM leaders can uncover the real growth engines, spot hidden inefficiencies, and align strategy with on-the-ground realities. The result? Smarter allocation, stronger boardroom credibility, and sharper regional precision.

RevSure TeamSep 4, 20257 min read
Product Features

Structured Account Intelligence, Ready in Seconds with RevSure Account Research Agent

RevSure’s Account Research Agent delivers complete, CRM-ready account intelligence in seconds, eliminating the slow, scattered, and inconsistent research that drags GTM teams down. Powered by Agentic AI, it provides a unified view of company details, stakeholders, strategic priorities, tech stack, and competitive landscape. The result? Faster prep, consistent insights, and confident, informed action across sales, marketing, and customer success.

RevSure TeamAug 14, 20256 min read
AI

From Intelligence to Action: The 3 Stages of AI Transformation in Marketing

Struggling to turn marketing data into real impact? Discover the 3 stages of AI maturity, from insights to intelligent action, that are redefining how GTM teams operate. In this blog, RevSure CEO Deepinder Singh Dhingra outlines a clear path to Agentic AI and real-time execution. If dashboards aren’t driving results, it’s time to upgrade your system.

RevSure TeamJul 17, 20256 min read
Marketing

Outgrowing Salesforce Campaign Influence: Smarter Attribution Tools for B2B GTM

Still using Salesforce Campaign Influence to track marketing ROI? You might be leaving performance and pipeline on the table. This blog breaks down why Salesforce’s native model is outdated, what alternatives like Bizible and Dreamdata offer, and why RevSure’s AI-powered, full-funnel approach goes beyond attribution to deliver actionable insights, predictive forecasts, and campaign optimization.

RevSure TeamJun 9, 20257 min read
Marketing

The GTM Strategy Playbook for Journey Orchestration

Most GTM teams chase quick fixes when pipeline or conversion dips, but the real issue often lies in journey orchestration. This blog explores why understanding and aligning around the full buyer journey, not just touchpoints, is the new GTM advantage. Learn how year-over-year journey intelligence helps decode changing buyer behavior, and how to turn those insights into action across Marketing, Sales, and RevOps.

Francisco Oller GarciaMay 28, 20254 min read
Marketing

Top 5 Alternatives to Bizible in 2025

Looking for a smarter alternative to Bizible in 2025? This blog breaks down the top 5 platforms reshaping B2B marketing attribution — with full-funnel visibility, AI-powered insights, and predictive analytics that Bizible can’t match. From RevSure’s end-to-end pipeline intelligence to Dreamdata, CaliberMind, HockeyStack, and Funnel.io, discover the tools helping RevOps and marketing teams move from hindsight to foresight.

RevSure TeamApr 10, 20259 min read
Demand Generation

Demand Generation 2.0: AI-Driven Strategies for 2025

Traditional demand gen is outdated—B2B marketers must now focus on generating pipeline, not just leads. AI-powered targeting, predictive insights, and personalized engagement are revolutionizing demand generation, ensuring marketing efforts drive real revenue. The key? Quality over quantity, seamless marketing-sales alignment, and continuous optimization using data-driven insights. Read on to see how AI can supercharge your demand gen strategy for 2025 and beyond.

Harry HawkMar 19, 20257 min read
ABM Intelligence

Alternatives to Cold Emailing for High-Intent Lead Engagement

Cold emailing is losing its edge—buyers today expect engagement that’s personalized, timely, and aligned with their journey. Instead of sending messages into the void, B2B teams are leveraging AI-driven insights, social selling, and real-time interactions to connect with high-intent leads. This blog explores smarter alternatives like intent data, conversational marketing, and referral networks to drive real conversations and pipeline growth. Read on to discover how you can ditch outdated outreach and engage buyers where it matters most.

RevSure TeamMar 17, 20257 min read
Pipeline

Do You Think Your CRMs and MAPs Can Do It All? The Complexity of Your GTM Motion Says Otherwise

Your CRM and MAP are great, but they can’t keep up with today’s complex B2B buying journey. Siloed data, lack of predictive intelligence, and static workflows leave marketing, sales, and customer success misaligned. To truly optimize your GTM strategy, you need AI-powered insights, real-time attribution, and dynamic lead prioritization. See how RevSure fills the gaps—unlock smarter, more connected revenue growth.

Daniel Winston JMar 12, 20254 min read
Marketing

Bridging Clausewitz’s Military Theories and Modern Marketing Analytics: Insights from RevSure.ai

Modern marketing is a battlefield, and Clausewitz’s military strategies offer valuable lessons for navigating it. From overcoming the "fog of war" (uncertain data) to identifying your "center of gravity" (key revenue drivers), his insights align perfectly with data-driven marketing. This blog explores how strategic planning, agility, and analytics—powered by RevSure.ai—can help marketers outmaneuver competition and achieve real business impact. Ready to turn marketing chaos into a well-executed strategy? Read on!

Harry HawkMar 7, 202515 min read
AI

Predictive Intelligence: Your Key to a Healthier Sales Pipeline

Want a healthier sales pipeline? Predictive intelligence is the game-changer. AI-powered insights help B2B teams prioritize high-intent leads, forecast revenue with confidence, and recommend next-best actions—ensuring sales and marketing stay ahead. With predictive tools like RevSure.ai, you don’t need a data science degree to leverage AI for smarter decisions.

Harry HawkMar 4, 20256 min read
AI

How AI is Reshaping B2B Marketing Analytics

B2B marketers are drowning in data but struggling to make sense of it. Traditional analytics tools fall short in today’s fast-paced, multi-channel world. AI is changing the game—delivering real-time insights, predictive modeling, and automated data processing to connect the dots faster. With AI-driven marketing analytics, teams can finally track true revenue impact, optimize campaigns proactively, and shift from gut-driven decisions to data-backed strategies.

Harry HawkFeb 25, 20255 min read
Pipeline

The Intersection of Intent Data and ABX (Account-Based Experience) in B2B SaaS Marketing

B2B SaaS marketing is evolving—success now hinges on precision and intelligence. This blog explores how intent data and Account-Based Experience (ABX) work together to create a seamless, high-impact buying journey. Learn how top intent data providers fuel smarter engagement, and how RevSure’s AI-powered insights help GTM teams prioritize high-intent accounts, personalize outreach, and drive predictable revenue growth.

RevSure TeamFeb 13, 20255 min read
Marketing

Fingerprinting and Consent Under ICO: What B2B Marketers Need to Know About Anonymous Visitor Tracking

B2B marketers can no longer rely on third-party cookies or covert fingerprinting to track anonymous website visitors—regulators like the ICO now require explicit user consent. This blog unpacks the evolving compliance landscape, the legal risks of fingerprinting, and alternative tracking strategies that balance privacy with actionable insights. Learn how to future-proof your marketing while staying compliant and effectively engaging high-intent prospects.

RevSure TeamFeb 10, 20256 min read
Marketing

The Secret to Smarter Campaign Spend—Boost ROI Without Increasing Your Budget

Are you still managing marketing spend with outdated reports? It’s time to rethink your approach. This blog reveals how B2B SaaS marketers can optimize campaign spend without increasing their budget—leveraging AI-powered insights, real-time performance tracking, and predictive analytics. Learn how to shift from static budgeting to dynamic reallocation, ensuring every dollar drives measurable pipeline and revenue impact.

RevSure TeamFeb 5, 20255 min read
Pipeline

Breaking Down Silos: How RevSure Aligns Sales, Marketing, and RevOps

Struggling with misaligned sales, marketing, and RevOps teams? Discover how RevSure eliminates silos and fosters collaboration with AI-powered insights. Learn how it prioritizes high-conversion leads, enhances buyer journey visibility, and drives measurable results.

Clay CozbyJan 31, 20254 min read
Pipeline

Redefining Full-Funnel Attribution: Why It’s the Future of GTM Success

Dive into how full-funnel attribution redefines marketing by capturing every buyer touchpoint—online, offline, or in the "dark funnel." Learn how it boosts ROI by 20-25%, enhances resource allocation, and bridges data gaps with AI and data harmonization. Don’t miss insights from RevSure’s CEO, Deepinder Singh Dhingra, on transforming GTM strategies.

RevSure TeamJan 21, 20255 min read
Marketing

Building a Scalable Data Infrastructure for Attribution

Unlock the true potential of your marketing data with RevSure's dynamic and scalable attribution platform. This blog explores how RevSure redefines attribution with real-time insights, seamless data harmonization, and future-proof infrastructure. Discover how to refine strategies, align teams, and drive sustainable growth in today’s complex B2B landscape.

Shantanu ShrivastavaJan 17, 20254 min read
Pipeline

The Power of Digital Spending on Pipeline Growth

Discover how digital spending transforms pipeline growth in this blog. Learn why traditional attribution models fall short and how a full-funnel approach unlocks broader go-to-market success. From actionable insights on multi-touch attribution to breaking down organizational silos, this read equips leaders to maximize ROI and redefine benchmarks for marketing and sales.

RevSure TeamJan 16, 20255 min read
Marketing

How to Make Your Marketing Ecosystem Work for You

Struggling with disconnected marketing tools and scattered data? This blog dives into why integrating your tech stack is crucial for a unified view of your pipeline and revenue performance. Learn how RevSure bridges the gaps between CRM, marketing automation, ad platforms, and more to deliver actionable insights, align teams, and drive growth.

Francisco Oller GarciaJan 15, 20256 min read
Marketing

Designing Intuitive Interfaces for Improved Attribution Insights

Discover how RevSure is transforming B2B marketing attribution with intuitive design and AI-powered capabilities. Our platform bridges the gap between complexity and usability, offering clear visualizations, seamless dashboards, and integrated modules to simplify decision-making. Dive into our approach to creating tools that empower users to uncover actionable insights with confidence—without compromising functionality.

Vivek GautamJan 14, 20254 min read
AI

Building Trust with AI: RevSure's Layered Approach to Transparent Pipeline Projections

Discover how RevSure is turning AI from a "black box" into a clear window of opportunity! This blog explores RevSure's unique, transparent approach to pipeline projections, designed to build trust in AI systems. Learn how layered strategies, from granular lead evaluations to actionable insights, empower businesses to embrace AI confidently and achieve better sales and marketing outcomes.

Harry HawkJan 1, 20256 min read
Marketing

From U-Shaped to AI-Driven: Choosing the Right Marketing Attribution Framework

Confused about which marketing attribution model suits your B2B strategy? This blog breaks down popular frameworks—from simple first-touch to sophisticated AI-based methods—highlighting their use cases and limitations. Discover how RevSure’s AI-driven platform empowers you to visualize customer journeys, tailor insights, and make data-driven decisions for growth.

RevSure TeamDec 25, 20246 min read
Marketing

Harnessing Marketing Attribution Software and Full Funnel Attribution Solutions for More Accurate B2B Insights

Discover how AI for Marketing Operations and AI for Revenue Operations can enhance your B2B Marketing Attribution, improve decision-making, and deliver holistic insights beyond traditional SFDC models.

Harry HawkDec 23, 20247 min read
Pipeline

Maximizing RevSure.ai's Value: How Skilled Marketers Amplify Revenue Intelligence

Skilled marketers unlock the full potential of RevSure.ai, amplifying its advanced capabilities in revenue intelligence. Their expertise transforms data into actionable insights, aligns sales and marketing efforts, and drives targeted strategies that improve customer experiences. This synergy between human expertise and technology fosters smarter decisions, innovative strategies, and measurable revenue growth.

Harry HawkDec 9, 20244 min read
Marketing

Unlocking Success: How Marketing Attribution Helps You Discover What Works

Discover how marketing attribution deciphers the complexity of buyer journeys, pinpointing what drives success and what doesn’t. From multi-touch models to AI-powered insights, this blog reveals strategies to optimize ROI, refine campaigns, and align teams.

Francisco Oller GarciaNov 29, 20248 min read
Marketing

From “Who Gets the Credit?” to “What Maximizes Pipeline and Revenue?”: Rethinking Attribution in B2B Marketing

Traditional attribution models focus on assigning credit to touchpoints, often leading to internal conflicts and limited insights. This blog reimagines attribution by shifting the focus from "Who gets the credit?" to "What maximizes pipeline and revenue?" Learn how full-funnel analysis, predictive AI, and actionable insights can transform your B2B marketing strategy and drive measurable growth.

Deepinder Singh Dhingra | Founder & CEONov 26, 20245 min read
Marketing

Why Embracing Complexity in Marketing Is Easier Than Pursuing Simplistic Solutions

Chasing simplicity in marketing may feel convenient but often leads to incomplete strategies, missed opportunities, and wasted efforts. This blog highlights why embracing complexity—through advanced tools like AI-driven analytics and multi-touch attribution—unlocks deeper insights, drives better decisions, and ultimately makes marketing more effective.

Harry HawkNov 26, 20245 min read
Account- Based Marketing

The Ultimate ABM Vendor Showdown: 6sense vs. Demandbase vs. RollWorks vs. Terminus – Which One Will Transform Your Marketing?

Looking to transform your marketing strategy with Account-Based Marketing (ABM)? This guide compares four leading ABM platforms—6sense, Demandbase, RollWorks, and Terminus—breaking down their key features, pros, cons, and ideal use cases. Whether you’re an enterprise seeking advanced AI-driven insights or an SMB exploring cost-effective solutions, find the best fit for your goals and see how RevSure enhances ABM strategies with predictive analytics and full-funnel visibility.

Rajat SrivastavNov 25, 20247 min read
Pipeline

From Insight to Impact: How Account & Lead Intelligence Transforms Pipeline Performance

In today’s competitive B2B sales landscape, traditional tactics are no longer enough. This blog explores how account and lead intelligence transforms pipeline performance by leveraging AI-driven insights to prioritize high-potential prospects, decode buyer intent, and enable personalization at scale. Learn how these strategies accelerate pipeline progression, boost win rates, and align sales and marketing for predictable revenue growth.

RevSure TeamNov 22, 20245 min read
AI

Leveraging Predictive and Generative AI for Enhanced Pipeline Generation and Predictability

AI is revolutionizing B2B marketing and sales, making predictive and generative AI essential for enhancing pipeline generation and predictability. This blog dives into how these technologies transform GTM strategies through automation, forecasting, and personalized content creation. Explore practical use cases, actionable insights, and how to overcome common challenges for successful AI integration.

RevSure TeamNov 21, 20247 min read
AI

AI for Marketing Analytics and Attribution: Transforming B2B Marketing Attribution

Struggling with outdated marketing analytics in the fast-paced B2B world? This blog explores how AI-powered marketing analytics revolutionizes attribution, enabling real-time insights, predictive modeling, and smarter budget allocation. Discover how tools like RevSure.ai can optimize your strategies, align teams, and boost ROI.

Tejas KapurNov 20, 20246 min read
Marketing

Expanding Attribution Scope: Moving from Campaign-Centric to Full-Funnel Insights in B2B Marketing

Traditional attribution models fall short by focusing solely on campaigns, missing out on the bigger picture. Shifting to a full-funnel approach allows teams to track every touchpoint across the customer journey, creating a holistic view that enhances cross-functional alignment, resource efficiency, and overall ROI. Discover how full-funnel insights can transform your GTM strategy and lead to sustainable success.

Deepinder Singh Dhingra | Founder & CEONov 8, 20247 min read
Marketing

Why Your Attribution Platform’s Data Foundation Matters

Curious about full-funnel attribution? This blog breaks down why a solid data foundation is key to reliable insights. Learn how data quality, integration, and harmonization impact your marketing decisions, and discover what sets RevSure AI’s data platform apart in B2B marketing.

Deepinder Singh Dhingra | Founder & CEONov 6, 20246 min read
Marketing

Transitioning Attribution from Measurement to Actionability: A New Approach for Strategic B2B Growth

Traditional marketing attribution often stops at measurement, but what if it could drive action? This blog explores how transitioning from mere tracking to actionability enables marketing teams to turn insights into real-time decisions that fuel growth and revenue. With a focus on full-funnel visibility, proactive insights, and predictive analytics, this new approach allows marketers to continuously refine campaigns. Discover how RevSure empowers B2B teams to transform attribution into a strategic asset.

Deepinder Singh Dhingra | Founder & CEOOct 31, 20247 min read
Marketing

Are Your Leads Falling Flat? Here’s How Data Enrichment Can Transform Your Marketing

Curious about how data enrichment can supercharge your B2B marketing? This blog explores how adding layers like firmographic and behavioral data turns basic lead details into valuable insights. With enriched profiles, you can improve personalization, optimize lead scoring, and boost audience segmentation—all leading to smarter decisions and higher ROI.

RevSure TeamOct 30, 20246 min read
Marketing

Why Next-Gen Marketers Are Rethinking B2B Inbound Marketing (and You Should Too)

Curious about the future of B2B inbound marketing? This blog dives into the latest trends shaping inbound strategy, from hyper-personalization to ABM integration, and why next-gen tools like RevSure’s predictive AI and attribution are game-changers. Learn how to track what truly matters, optimize your campaigns, and deliver meaningful insights to keep your pipeline growing and your team aligned.

RevSure TeamOct 29, 20247 min read
Demand Generation

Why ABM Needs Next-Gen Attribution to Drive Real Results

Discover how next-gen attribution can unlock the true potential of your Account-Based Marketing strategy. This blog dives into the critical gaps traditional attribution leaves in ABM, explores advanced models like multi-touch and pipeline-focused attribution, and showcases how platforms like RevSure and 6sense transform anonymous engagements into revenue-driving insights. Read on to learn how to connect every touchpoint to pipeline growth and make your ABM truly data-driven.

RevSure TeamOct 25, 20247 min read
Marketing

From Data Silos to Data Synergy: Enhancing Your Salesforce Data with Fusion Reporting and Data Science

This blog explores how RevSure AI enhances Salesforce by combining data from tools like LinkedIn, 6sense, and Marketo, offering a 360-degree view of your customers. Discover how advanced data science amplifies predictive analytics, lead scoring, and sales forecasting, driving smarter decisions and better alignment between marketing and sales. Dive in to learn how to transform isolated data into strategic, actionable insights!

Harry HawkOct 18, 20246 min read
Pipeline

6 Tips for Mastering B2B SaaS Pipeline Management

Mastering B2B SaaS pipeline management is key to driving consistent growth and ensuring accurate revenue forecasting. This blog offers six actionable tips, including defining clear sales stages, leveraging data-driven insights, and prioritizing lead scoring, to help streamline your sales process. By fostering collaboration between sales and marketing, and utilizing automation, you can improve pipeline efficiency and close more deals. Dive in to learn how to optimize your pipeline for scalable success!

RevSure TeamOct 3, 20245 min read
Marketing

Advancing B2B Marketing with Counterfactual Analysis: Exploring Incrementality Testing and Machine Learning Methods

Curious about how to elevate your B2B marketing strategy? This blog dives into two powerful methods—Incrementality Testing and Machine Learning-based Counterfactual Analysis—to help you measure the true impact of your marketing efforts. Discover how these approaches can uncover hidden insights, optimize campaigns, and drive smarter decisions.

Deepinder Singh Dhingra | Founder & CEOSep 27, 20245 min read
AI

AI: The B2B Marketer’s Biggest Opportunity and Challenge

AI is transforming B2B marketing, offering immense opportunities for personalized campaigns, increased efficiency, and predictive insights. However, success hinges on clean, unified data and proper AI integration. High-performing teams are leading the way by aligning AI with strong data strategies, driving deeper engagement and better decision-making. Discover how you can leverage AI for personalization at scale, streamline your buyer journey, and optimize your marketing efforts in real time.

RevSure TeamSep 26, 20245 min read
Pipeline

Unlocking the Future of Predictive Sales & Marketing: Understanding Predictive Pipeline Propensity

Unlock the future of B2B sales and marketing with Predictive Pipeline Propensity. Unlike traditional lead scoring, this AI-powered solution provides forward-looking insights into the conversion potential of your leads and accounts by analyzing comprehensive data, from product usage to engagement metrics. With more accurate sales forecasting and the ability to prioritize high-potential leads, businesses can optimize marketing strategies and significantly boost revenue growth.

Deepinder Singh Dhingra | Founder & CEOSep 23, 20246 min read
AI

AI in B2B Marketing: Boosting Campaign Efficiency, Clarity, and Results

Discover how AI is revolutionizing B2B marketing by enhancing campaign efficiency, clarity, and results. In this blog, we explore how AI-powered tools are automating tasks, providing predictive insights, and driving personalized engagement at scale. Learn how AI helps marketers make data-backed decisions, optimize campaigns in real time, and focus on high-value leads to maximize ROI.

Rajat SrivastavSep 19, 20247 min read
Marketing

Building B2B Attribution for Complete Revenue Impact of Marketing

Unlock the full potential of your marketing efforts with robust B2B attribution. This blog explores how attribution helps pinpoint the exact revenue impact of every marketing dollar, optimize campaigns, and align with sales. Learn how RevSure’s AI-powered platform integrates data from multiple channels to provide actionable insights, helping you build a complete view of your customer journey and drive revenue growth.

RevSure TeamSep 17, 20247 min read
Marketing

The Future of B2B Attribution: From Measurement to Actionability

Discover why traditional B2B attribution models are falling short in providing actionable insights and aligning sales and marketing teams. In this blog, we explore the limitations of old methodologies and introduce RevSure’s innovative approach to transform attribution into a strategic tool for driving collaboration and increasing revenue.

Deepinder Singh Dhingra | Founder & CEOSep 13, 20245 min read
AI

Breaking the Linear Mold: How Predictive Data Is Redefining the Modern Buyer Journey

The traditional buyer journey is no longer relevant in today’s fast-paced digital landscape. Buyers now take non-linear paths, conducting independent research and interacting with brands across multiple channels. This blog explains how predictive data and AI-driven insights are transforming marketing strategies, enabling real-time engagement and personalized interactions.

Daniel Winston JSep 12, 20247 min read
Marketing

The Power of Counterfactual Thinking in B2B Marketing Attribution

Discover how counterfactual thinking can transform your B2B marketing strategy by providing deeper insights into what truly drives conversions. This blog explains how traditional attribution models can create an “illusion” of effectiveness and how counterfactual analysis helps marketers understand the real impact of their campaigns.

Deepinder Singh Dhingra | Founder & CEOSep 11, 20245 min read
Marketing

Mastering Full-Funnel Attribution: What B2B Marketers Need to Know and How to Get Started

Full-funnel attribution offers B2B marketers a complete view of how each touchpoint influences the buyer's journey, helping them uncover which efforts drive the most value. This blog breaks down the importance of mastering full-funnel attribution, its role in aligning sales and marketing, and how to get started with the right tools and strategies. Learn how RevSure’s AI-powered solution can optimize your marketing efforts and improve revenue growth. Dive in to explore how full-funnel insights can transform your approach!

RevSure TeamSep 9, 20247 min read
Marketing

Maximizing B2B Marketing Impact: 8 Key Use Cases of Deep Funnel Attribution

Deep funnel attribution is transforming B2B marketing by providing a comprehensive view of the customer journey, enabling marketers to understand how various touchpoints drive conversions. This blog highlights eight key use cases, from optimizing ABM efforts to improving lead nurturing and maximizing ROI on paid media. By embracing deep funnel attribution, businesses can make data-driven decisions, align marketing and sales teams, and boost revenue growth. Dive into the full blog to discover how these insights can elevate your marketing strategy and impact!

Rajat SrivastavSep 6, 20246 min read
Marketing

B2B Marketing Dashboards: Hiding More Than They Reveal

B2B marketing dashboards are often seen as essential tools for measuring success, but they can obscure critical insights by focusing too much on surface-level metrics. This blog explores how dashboards may hide the leading drivers behind results, rely on vanity metrics, and lack the granularity needed for actionable insights. Learn how to make your dashboards more effective by diving deeper into the data and focusing on what truly drives performance.

Deepinder Singh Dhingra | Founder & CEOSep 3, 20245 min read
Marketing

From Credit Wars to Insights: RevOps and Marketing Collaboration for Better B2B Attribution

Tired of the endless tug-of-war over who gets credit for revenue wins? It’s time to shift the focus! Discover how aligning RevOps and marketing transforms attribution from a battleground into a collaborative powerhouse. In this blog, we break down how unified efforts lead to actionable insights that drive real growth.

RevSure TeamAug 30, 20246 min read
Marketing

Building Trust in B2B Attribution: A Path to Effective Decision-Making

In B2B marketing, trust is key to effective attribution. Without it, your decisions and strategies can misalign. This blog explores how to build a trust-based attribution model by focusing on accurate data, aligning methodology with business goals, and generating actionable insights. By fostering a culture of transparency and continuous improvement, you can ensure that your marketing efforts drive real results.

Deepinder Singh Dhingra | Founder & CEOAug 29, 20245 min read
Marketing

Driving Revenue Today vs. Tomorrow: The Evolution of Attribution in B2B Marketing

Discover how the evolution of attribution is reshaping B2B marketing, from understanding current revenue drivers to predicting future successes. This blog explores the limitations of traditional methods and introduces advanced, actionable insights through RevSure's Full Funnel Attribution AI. Learn how predictive attribution and real-time adjustments can help you stay ahead in today’s complex GTM landscape.

RevSure TeamAug 28, 20246 min read
Marketing

B2B Marketing Trends 2024: 5 Shifts Defining the Year Ahead

B2B marketing in 2024 is being reshaped by trends like AI-driven personalization, the rise of branding, and a shift towards quality content. This blog explores these key trends and offers insights on how businesses can leverage them for long-term success. Dive in to stay ahead of the curve and ensure your marketing strategies are future-proofed!

Rajat SrivastavAug 16, 20245 min read
Marketing

Why Your CRM Is a Sub-Optimal Place for Attribution

Relying solely on CRM for attribution is increasingly inadequate in today's complex B2B landscape. This blog explores the limitations of CRMs, such as incomplete data coverage and the lack of AI-based capabilities, and highlights the need for a more integrated approach to gain accurate and effective insights. Discover why your CRM might be holding your marketing efforts back.

Deepinder Singh Dhingra | Founder & CEOAug 13, 20245 min read
Marketing

Challenge the Ideologies in B2B Marketing and B2B GTM

In the ever-evolving landscape of B2B marketing and GTM strategies, sticking to one ideology can limit your success. This blog delves into the key debates—like ABM vs. Lead-Based Motion and PLG vs. Sales-Led—and shows how integrating multiple approaches can lead to greater effectiveness. Discover why flexibility and adaptability are crucial for achieving sustainable growth. Read on to explore the full insights and optimize your marketing strategies.

Deepinder Singh Dhingra | Founder & CEOAug 9, 20245 min read
Pipeline

A Data-driven Shift of B2B Marketing: How Marketing and Finance are Shaping the Future Together

Explore the data-driven revolution in B2B marketing, where collaboration between marketing and finance is reshaping strategies and driving growth. Discover how Predictive AI is enabling teams to anticipate trends, optimize campaigns, and align efforts toward common business goals. Learn key practices for unifying metrics, fostering communication, and leveraging insights to maximize ROI and ensure sustainable success.

Vishwajit VyasAug 9, 20245 min read
Demand Generation

The Journey of B2B Marketing Post-COVID: Navigating ROI, Budget Cuts, and Efficiency Demands

The COVID-19 pandemic has dramatically reshaped B2B marketing, pushing companies to quickly adopt digital channels and remote engagement. This blog explores how B2B marketers are now under pressure to prove ROI, manage tighter budgets, and enhance efficiency. With insights from AJ Patel of SnapLogic, the post delves into the challenges and opportunities in the post-COVID era, emphasizing the shift towards data-driven strategies.

RevSure TeamJul 30, 20245 min read
Marketing

How Marketing Mix Modeling Drives Effective Budget Allocation for B2B Teams

In the modern B2B marketing landscape, making informed decisions about budget allocation is more critical than ever. Companies that effectively utilize data-driven marketing strategies experience a 20% increase in ROI. Marketing Mix Modeling (MMx) is a sophisticated approach designed to help businesses navigate this complexity. This blog explores how MMx works, its benefits, and how it synergizes with Multi-Touch Attribution (MTA) to enhance marketing strategies, providing comprehensive insights for maximizing marketing effectiveness and ROI.

RevSure TeamJul 29, 20245 min read
Marketing

Embracing the Adrenaline Rush of Product Marketing: Trends, Data, and Insights

The excitement of launching new campaigns, the rush of discovering unique customer insights, and the challenge of positioning products to solve real problems- all come together to create the real thrill of product marketing. The adrenaline rush that comes with these tasks can drive success and fulfillment for product marketers. Here’s how to harness this energy and thrive in the field.

RevSure TeamMay 16, 20244 min read
Marketing Attribution

14 New Ways Marketing Attribution Platforms Can Overcome GTM Challenges

See how marketing attribution platforms help CMOs overcome today’s challenges by providing valuable insights and tools to enhance decision-making and marketing performance.

RevSure TeamNov 29, 20235 min read
Customers

SnapLogic Illuminates Sales and Marketing Funnel with RevSure

SnapLogic transformed its sales and marketing analytics with RevSure, gained full-funnel insights, and charted a clear path to ROI.

Louis Abate Oct 26, 20235 min read
Marketing

Bridging the Gap: How Marketing Automation and Pipeline Acceleration Work Hand in Hand

When it comes to pipeline and revenue insights, is your marketing automation platform enough? Simply put, no.

RevSure TeamJun 15, 20232 min read
Pipeline Prioritization

Survey Says? Marketing Priorities to Hit Revenue Targets

The 2023 State of Pipeline Generation Report revealed the top five priorities marketers are focusing on to hit revenue targets—improving lead quality, sharpening pipeline analysis, understanding what converts, fixing sales handoffs, and aligning with sales. Each priority ties back to one theme: better data, earlier in the funnel. With the right insights, marketing teams can boost ROI, accelerate pipeline, and prove their impact on revenue.

Rajesh BhattadApr 7, 20233 min read
Marketing Pipeline Prediction

Why Pipeline and Revenue Creation is a Team Sport

Pipeline and revenue creation isn’t a solo effort, it’s a coordinated game where marketing, sales, customer success, and product play critical roles. This blog explores how to align every GTM team through a unified funnel, clear stage ownership, and continuous optimization. Discover how real-time insights and smooth hand-offs turn collaboration into predictable revenue wins.

RevSure TeamMar 2, 20233 min read
Pipeline

Revenue Drivers: Who Really Owns the Goal Line?

This blog dives into the real question behind revenue growth—who truly owns the goal line? Featuring insights from Lance Walter and Rosalyn Santa Elena, it breaks down how Marketing, Sales, Product, and Customer Success each drive revenue, why SDR placement matters, and how shared visibility prevents funnel blind spots.

RevSure TeamFeb 9, 20233 min read
Marketing

Predictability in B2B SaaS Marketing: From Demand Gen to Pipeline & Revenue

B2B SaaS marketing can’t thrive on guesswork. This blog explores why marketing predictability breaks down between lead generation and revenue—and how connecting campaign, sales, and funnel data in real time can fix it. Discover how RevSure delivers the visibility and predictive insights CMOs need to prove impact, protect budgets, and scale revenue.

Rajesh BhattadNov 8, 20226 min read