The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Future of attribution
The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
DOWLOAD EBOOK
Future of attribution
Product
Account and lead prioritization

Use AI to Prioritize Leads and Accounts Most Likely to Convert into Pipeline & Revenue

RevSure’s AI-driven Lead & Account Prioritization View turns your scoring strategy into a powerful, customizable intelligence layer. Build tailored scoring models for leads, accounts, and opportunities, each powered by rule-based logic, sequential conditions, and dynamic default values. Whether you're scoring by numeric ranges, percentages, or revenue value, RevSure ensures every signal is quantified and ranked with precision.
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Boost Conversions with AI-Driven Insights & Recommendations

Goes beyond scoring to reveal why certain leads and accounts are ready to move. Intelligent recommendations surface the strongest conversion triggers, highlight risk signals, and guide GTM teams toward the next-best action.

AI-Powered Propensity Scores

RevSure’s AI-powered propensity engine builds on your customizable scoring models, combining rule-based logic, dynamic default values, and sequential conditions to generate precise conversion likelihoods for every lead, account, and opportunity. These scores update automatically with each sync, creating a reliable, decision-ready signal across the funnel. Clear explanations of top drivers reveal why a prospect is likely to convert, while AI-generated next-best actions guide timing, channel, and engagement strategy.

Top Drivers of Conversion Probability

Gain precise clarity into why a lead or account is likely to convert with transparent visibility into the strongest contributing factors. RevSure highlights the key drivers behind every propensity score, firmographic and demographic attributes, technographic fit, engagement intensity, interaction patterns, and buying-stage signals. This explains not just the what, but the why behind intent, enabling GTM teams to prioritize with confidence, validate progression, and double down on the motions that consistently create momentum.

Next-Best Action and Recommendations

Stay ahead of buyer intent with AI-generated next-best actions uniquely tailored to each lead and account. RevSure pairs propensity scores with precise, context-aware recommendations, whether it’s optimal follow-up timing, the right engagement motion, or the most effective channel to activate. These guided actions help teams accelerate momentum, reduce guesswork, and consistently elevate the likelihood of creating qualified pipeline. Every outreach becomes intentional, data-backed, and aligned to how buyers actually progress.

Share Prioritized Lists with Your Sales Team

Give your sales team instant access to the leads and accounts most likely to convert with continuously updated, AI-prioritized lists. Export them on demand or automate delivery on a daily, weekly, or monthly cadence, integrated directly into your team’s workflow. Your team receives the latest high-intent opportunities without manual filtering or delays, enabling faster follow-up, smarter territory focus, and more predictable pipeline creation. This alignment ensures every sales rep is always working the right accounts at the right time, maximizing efficiency and revenue impact.

Track Lead & Account Journey Timelines

See the complete story behind every lead and account with a unified timeline of all interactions across campaigns, channels, and content. RevSure maps every touchpoint over time, revealing engagement patterns, interest signals, and the actions that truly influence movement through the funnel. This clarity helps GTM teams validate which motions drive real buyer momentum, and adjust strategy based on how prospects actually progress. With journey intelligence surfaced in one place, teams can confidently diagnose bottlenecks and optimize engagement at every stage.

Visual Map of Lead Engagement by Region

Spot high-intent leads and accounts across geographies with a dynamic, region-based prioritization view. Filter by funnel stage, territory, or location to instantly understand where engagement is strongest and where gaps may exist. Color-coded heat maps reveal pockets of momentum, while zip-level intelligence, such as pipeline propensity and conversion probability, adds granular clarity. These insights help GTM teams activate targeted field plays, refine territory planning, and coordinate regional sales motions with far greater precision. With location-aware engagement data, you can deploy resources exactly where revenue potential is highest.
Dive Deeper into your KPIs
Monitor your Campaign, Funnel, and Pipeline Performance by simply dragging and dropping widgets into your dashboards. These reports are fully customizable, and real-time and ensure visibility for your entire team.
Do-It-Yourself Business Intelligence
RevSure’s BI Widgets allow you to create a report on top of our entire data set, thus allowing you to define your own metrics and dimensions. These are modeled based on everyday tools like Excel, which are non-technical, easy to use, and do not require any tech intervention.
Organize data using tabs
RevSure allows you to segregate your data in the form of tabs for better organization and Visibility. You can customize Dashboards for different teams, segments, channels, and personas to surface relevant insights.
Receive Scheduled Snapshots
The dashboard you create will knock on your inbox every day, week, or month. Pick your widgets, set up your dashboards and receive shareable snapshots of them based on a frequency of your choice.

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It’s time to 10X your lead to opportunity conversion rates

Never waste your time on non-revenue generating activities again! RevSure.AI helps you diagnose conversion problems and provides recommendations on where to optimize.
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