RevSure builds a comprehensive GTM Data Graph by harmonizing signals across CRM, marketing automation platforms (MAP), intent data providers, dark social activity, deanonymized website traffic, and product usage. This unified intelligence layer powers accurate, full-funnel scoring and predictive insights.
MadKudu, by contrast, relies solely on behavioral scoring with limited data integration. It combines CRM and basic behavioral data but lacks true signal harmonization across the broader GTM ecosystem.
Absolutely. RevSure works with all major CRM and marketing automation platforms, including Google Search Console, LinkedIn, 6sense, and more.
RevSure uses a hybrid approach with AI models and a rule-based scoring approach. It's customizable with a no code builder so users can inspect and adjust rules or weights. Combines predictive AI + human logic for trust and control.
Yes. Our scores feed into pipeline and booking projections, helping align marketing, RevOps, and sales around outcomes.
Yes. RevSure surfaces dark-funnel signals, anonymous engagement, and intent activity to uncover hidden buying behavior.
Yes, RevSure does AI-powered full-funnel attribution all the way from a visitor all the way to closed won and all touches after. Lead, Account and Opportunity journeys are stitched out with all interactions as they move through your funnel.
Madkudu is limited to MQLs.
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