Inside you’ll find
Insights on the Challenges Your Strategy Faces this Year
A year with reduced budgets, but increased targets, as well as compliance changes and migrations in your analytics systems.
The Importance of a Feedback Loop with Customer-Facing Teams
Sales teams are closer to prospects than other teams, working closer with them allows for a better lifecycle experience overall.
How to Pivot Based on Revenue Contribution
Gone are the days of goals based on MQLs and leads, as marketers focus on revenue-based KPIs, efficiency is the name of the game.