Nasuni Gains Full Visibility and Attribution with RevSure

Overview

Nasuni, an enterprise hybrid cloud storage company, faced growing challenges in accurately measuring marketing impact, managing attribution, and streamlining quarterly reporting. Nasuni had adopted a sourcing-based model, where marketing was primarily measured on whether it directly created opportunities. However, this approach overlooked the numerous touchpoints that occur between the first and last interaction, such as emails, webinars, or paid ads, which still play a significant role in guiding buyers through the funnel.

Their previous attribution platform couldn’t capture the full journey or show how marketing efforts were influencing deals over time. As a result, key programs were underrepresented, reporting was incomplete, and marketing impact wasn’t fully visible. RevSure was brought in to address these gaps, and the results were immediate and transformative.

Headquarters

Boston, Massachusetts

Industry

Cloud File Storage & Data Management

Company Size

500+ employees

Website

nasuni.com

The Hidden Costs of an Incomplete Solution

The company’s prior platform was initially chosen for its cost and perceived flexibility. But the team quickly encountered multiple operational roadblocks:

Limited Attribution Depth
The platform provided only surface-level data, making it impossible to drill down into opportunity-level insights or view the complete journey of influence.
High Manual Overhead
Building reports and connecting data properties required extensive manual work, which was unsustainable for a lean marketing operations function.
Inadequate Support
Slow response times, a non-technical support team, and a lack of proactive troubleshooting delayed progress and led to recurring issues with data quality and interpretation.
Data Reliability Concerns
Syncing issues with HubSpot and Salesforce frequently resulted in timeout errors and discrepancies between source systems and reported insights.
As a result, core activities such as preparing for Quarterly Business Reviews (QBRs) became time-intensive and error-prone, requiring a full workweek of data wrangling and presentation building.

"Before RevSure, everything felt surface-level. I couldn’t drill into opportunities or see the complete set of touchpoints that led to them. It defeated the purpose of doing multi-touch attribution. RevSure finally gives us that opportunity-level visibility with clean, connected data I can trust and act on."

Becca Wilson,
‍Marketing Operations Manager at Nasuni

The RevSure Advantage

RevSure replaced the legacy tool as the company's revenue attribution and performance intelligence platform. The platform’s intuitive interface, deeper attribution model, and real-time integrations immediately addressed previous gaps. Key capabilities included:

Multi-touch Attribution at the Opportunity Level
Teams could finally see and understand all touchpoints that contributed to opportunity creation and progression.
Campaign ROI Views
Out-of-the-box dashboards highlighted top and bottom-performing programs, helping marketing and sales teams focus on what was truly driving revenue.
Flexible Filtering and Custom Views
Analysts and marketers could segment by region, campaign, medium, and funnel stage, all within a familiar, Tableau-like interface.
Smooth Integrations and Scalable Architecture
Unlike the prior tool, RevSure could easily ingest and harmonize large datasets from Salesforce and HubSpot without breaking.

Results That Speak for Themselves

90% Resource Savings
Reporting for QBRs, which previously required 40–50 hours of work, now takes just 2–3 hours. With access to real-time dashboards, attribution insights, and ROI summaries, the marketing team no longer needs to pull, clean, and stitch together data manually. This time savings not only improves efficiency but also enables more strategic conversations during executive reviews.
Enterprise-Grade Support
The implementation experience and ongoing support were significantly elevated. RevSure’s team provided hands-on onboarding, rapid response via Slack, and proactive customization to align with the company’s unique GTM structure. The support extended to tailoring data models, merging lead and contact logic, and enabling self-service access for non-technical marketers.
Adoption Across All Experience Levels
The platform is now used by marketers across a wide spectrum of experience, from entry-level team members to senior directors. RevSure’s modular dashboards and user-level configuration made it easy to scale adoption and ensure each stakeholder sees the data most relevant to their goals.

"We initially went with a more cost-effective, flexible tool, but that so-called flexibility became the reason we had to leave. There was no real support, and the team wasn’t equipped to meet our evolving needs. RevSure strikes the perfect balance: flexible where it matters, but with the responsiveness and support to help us scale.”

Becca Wilson,
Marketing Operations Manager at Nasuni

Conclusion

By switching to RevSure, Nasuni was able to overhaul its approach to attribution and reporting. What previously required manual data stitching and incomplete insights is now fully automated and actionable. The team can drill down to the opportunity level, evaluate campaign ROI with precision, and identify performance trends in real time.

RevSure is now integrated into Nasuni’s core GTM workflows, powering QBR reporting, guiding budget reallocations, and supporting campaign planning across regions and channels. With faster access to reliable data and responsive support from RevSure’s team, marketing operations have shifted from reactive reporting to proactive optimization.

Deep Funnel Optimization (DFO):

The 'Secret Sauce'Implementing DFO with RevSure.ai

1. Offline Conversions:
RevSure's Deep Funnel Optimization module connected seamlessly to Google Ads pre and post-form-fill actions and fed them back to Google.
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2. Funnel Analysis & Continuous Improvement:
‍DFO requires calibration. Through several weekly sprints, Agent.ai refined their scoring logic, ensuring that the model captured real signals of readiness to buy (or convert to a paid plan).
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3. Integration with CRM & MAP:
‍Data from HubSpot and Agent.ai flowed into RevSure. That holistic data set enabled more precise scoring and, in turn, better ad targeting. Future improvements will include bringing usage from the Agent.ai online community and from their technical documentation.

"Throughout my many years of experience in the Google Ads space, I've observed that few advertisers fully utilize offline conversion tracking (OCI) to its maximum potential.

RevSure's innovative approach involved implementing a dynamic scoring system for each key funnel stage (i.e., MQLs, SQLs) based on key metrics that indicate higher value to the business. This enhanced the conversion feedback loop, enabling the bid strategy and algorithm to optimize more efficiently by providing a more accurate representation of each lead's value.

RevSure's dynamic scoring system and its integration with Google Ads is a unique approach that could be applied to other advertisers seeking to improve Google Ads' understanding of their unique business models."

Tate Boucher | Senior Account Strategist, Onboarding

Conclusion: The Transformative Power of DFO

Agent.ai's partnership with RevSure.ai exemplifies how Deep Funnel Optimization principles—intelligent scoring, offline conversions, synthetic event creation, and consistent real-time feedback—can revolutionize a B2B marketing funnel:

1. Scalable Growth
Weekly Active Visitors (WAVs) soared by 68.32% in one week.
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2. Efficient Acquisition:
‍Cost-per-signup fell below $1, with deeper funnel data driving marketing decisions.
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3. Enhanced Retention:
‍Weekly improvements in user re-engagement ensured long-term platform loyalty.

With DFO as a driving force, Agent.ai raised its standard for success in the competitive AI market. By shifting the focus from top-of-funnel volume to deeper, more meaningful signals, Agent.ai and RevSure.ai have showcased the future of demand generation: one that values quality over quantity to deliver tangible, lasting business outcomes.

Overview

NASUNI WINS WITH REVSURE

Unifying attribution, accelerating reporting, and driving smarter decisions

The Hidden Costs of an Incomplete Solution

Limited Attribution Depth

High Manual Overhead

Inadequate Support

Data Reliability Concerns

The RevSure Advantage

Multi-touch Attribution at the Opportunity Level

Campaign ROI Views

Flexible Filtering and Custom Views

Smooth Integrations and Scalable Architecture

Results That Speak for Themselves

90% Resource Savings

Enterprise-Grade Support

Adoption Across All Experience Levels