The Future of B2B Attribution: A Perspective for Today's Modern, Complex GTM Motion
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Demand Generation

Maximize the ROI of Your Demand Generation Campaigns

What could you accomplish with a single, clear view of your campaign performance? RevSure’s Demand Generation Effectiveness solution helps you measure the ROI of every campaign, channel, and lead source so you can focus on the tactical mix that yields the largest impact on revenue.
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Take control of your marketing campaigns

With RevSure, measure the ROI of your campaigns, make informed  decisions about how to allocate your budget, and drive revenue.
Maximize campaign ROI
RevSure measures your marketing campaigns and channels against your budget, spend, pipeline, and revenue to help you maintain a positive ROI on all of your demand generation efforts.
Uncover the tactics that generate pipeline
Easily spot which campaigns and channels are generating pipeline and revenue. Double down on what is converting and focus efforts on optimizing areas that have the greatest potential to impact performance.
Improve marketing spend efficiency
Spend your money on the demand activities that actively convert buyers from one stage to the next. Leverage AI-powered recommendations to shift budgets, audiences, and channels to ensure you maintain a low cost-per-lead and high conversion rates.
Analyze marketing attribution
Not all campaigns source pipeline but they do play an integral part in the buyer journey. RevSure allows you to easily switch between first, last, and multi-touch marketing attribution models to analyze how marketing tactics and touchpoints contribute to sales.
Understand Cross-Funnel Impact
Ability to understand the full impact of marketing activities which impact the full-funnel and marketing sourced pipeline and revenue contribution

Beyond Numbers: How SnapLogic Uses RevSure to Gain Actionable Insights from Their Data

What are the best performing marketing campaigns, and how are they trending quarter over quarter?
Which A/B tests are actually accelerating opportunities?
Shreha Jain, Director, Marketing Operations at SnapLogic discusses how RevSure enables her team to better understand - and tell stories with data - giving them an additional layer of insights not previously available to the team
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More ways to predict and generate pipeline

Pipeline Projections
Unified Funnel & Pipeline
Lead Prioritization Recommendation
Resources

The Latest Resources from RevSure

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Product Features

Clean Data, Confident Decisions: A Guide to Entity Resolution in RevSure

Messy data is killing your funnel, even if you don’t see it. Duplicate leads, mismatched campaigns, and fragmented accounts silently sabotage your GTM performance. RevSure’s Entity Resolution fixes that, automatically unifying records across platforms with smart deduplication, linking, and customizable match logic. Clean data = accurate attribution, better targeting, and faster revenue.

Marketing

Why RevSure’s 22 G2 Badges Signal More Than Just Momentum

RevSure just earned 22 G2 badges this Summer—nearly doubling from last season. But this isn’t just about shiny accolades—it’s a signal that our full-funnel AI system is resonating with revenue teams who crave clarity, not just dashboards. With customer-validated support, actionable insights, and deep-funnel attribution, RevSure is redefining what it means to execute intelligently.

AI

How to Build Autonomous GTM Workflows That Actually Execute

Modern GTM teams are buried in manual workflows—fixing CRM fields, monitoring triggers, and chasing leads. This blog explores how RevSure’s Agent Builder uses agentic AI to build truly autonomous workflows that observe, decide, and act without human nudges. Learn how to set up your first AI-powered agent in 30 minutes, see real examples in action, and understand how autonomy compounds across your funnel. If your automation still needs a weekly push, it’s not automation—it’s just a fancy to-do list.

Decode the Deep Funnel to Prove ROI and Scale Winning Campaigns

Schedule your personal demo to learn how you can gain full-funnel 
attribution insights and improve conversions.
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