It’s the never-ending debate– Did marketing not produce enough leads, or did sales not qualify them right? Was it that marketing's leads were of great quality, but not in quantity or were the leads outside of the ICP? Did sales not out-bound hard enough or just not close enough of the opportunities? Which came first, the chicken or the egg?
Join us as we discuss revenue drivers and debate what team - marketing, sales or business operations- owns those drivers, what lever’s can be pulled and who can push?