We’ve all been there, ready to download a valuable resource, only to hit a wall of endless form fields asking for every detail under the sun.
Now imagine if the form only asked for your email… and the rest of the data was filled in automatically.
That’s the magic of data enrichment, and why RevSure has partnered with Apollo.io to bring better intelligence, earlier in the funnel, for smarter marketing and sales decisions.
Why Data Enrichment Matters
Data enrichment fills the gaps in your prospect information so your marketing and sales teams can:
- Segment and personalize campaigns more effectively
- Prioritize outreach to the accounts most likely to convert
- Tailor follow-up based on firmographic and technographic insights
For example, at RevSure, we integrate with Salesforce CRM, but we don’t need to ask that question in every form. Using Apollo’s enrichment, we already know if a prospect is on Salesforce or a different platform. That way, marketing and sales avoid wasting resources on accounts that aren’t a fit, while giving prospects a frictionless experience.
How RevSure + Apollo Work Together
While marketing automation platforms focus on capturing and nurturing leads, and sales intelligence platforms drive outbound outreach, RevSure and Apollo go a step further:
- We pull conversion rates and pipeline analytics earlier in the funnel
- We embed that intelligence into Apollo, giving reps instant insight into which accounts to prioritize
- We connect this back to your full-funnel view so GTM teams know exactly what’s working
Benefits Across Teams
Marketing Teams
Marketing ops and product marketing use enrichment to refine ICPs, identify the right personas, and shape messaging.
Data like job title, company size, and revenue helps create targeted campaigns that improve ROI and cut wasted spend.
Sales Teams
Reps get better talk-tracks tailored to each prospect’s size, location, and tech stack. With quality data at their fingertips, they can confidently move deals forward.
Product Teams
By analyzing technographic data, product teams can prioritize integrations based on the tools your ICP already uses, ensuring development efforts align with real customer needs.
Better Data = Better Revenue
Our partnership with Apollo.io is designed to do one thing: turn data into decisions that drive revenue. From shortening forms to refining GTM strategy, RevSure’s Buyer Intelligence and Apollo’s enrichment give your teams the clarity they need to focus on the right accounts, at the right time.
See how RevSure + Apollo can power your GTM with smarter data. Book a demo today to start making revenue decisions backed by intelligence, not guesswork.
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