We’ve all been there. Marketing’s humming. SDRs are active. Pipeline coverage looks great. Everyone’s checking the boxes. And then the quarter ends, and somehow, you’re still behind target. You start looking for answers. Was it lead quality? Were we too late in follow-ups? Did the content not resonate?
But what you often find isn’t one big failure. It’s ten small ones. Quiet leaks across the funnel that collectively drain your revenue potential.
They’re subtle. Easy to overlook. And deadly if left unaddressed. We’ve been trained to optimize campaigns, tighten targeting, and fine-tune messaging, but unless you spot the leakage, none of that really moves the needle.
Here are ten of the most common funnel leaks, and how RevSure is helping GTM teams finally stop the silent revenue drain.
1. The Buyers You Never See
These are the ghosts in your funnel — high-fit, high-intent prospects who engage meaningfully, but never fill out a form. They scroll through your pricing page. Read your case studies. Watch 80% of your product demo. And disappear.
They were interested. They just didn’t leave a clean signal for your MAP or CRM to catch. And because no one saw them, no one followed up. RevSure changes that dynamic. It lights up the dark funnel, tying anonymous engagement back to real accounts and real personas. So instead of “we never saw them coming,” you’re saying “we caught them before they even raised their hand.”
2. MQLs That Expire Before Anyone Notices
We’ve all had that campaign that worked a little too well. Dozens (or hundreds) of leads coming in, everyone’s excited, and then… nothing. Follow-up is delayed, reps are overwhelmed, or routing fails. And by the time someone reaches out, the buyer’s long gone.
These aren’t bad leads. These are neglected leads. The scary part? It’s often invisible in standard reports. The lead was “worked,” just not when it mattered. RevSure picks up on that monitoring handoff timing, tracking response velocity, and alerting you when hot leads are cooling off. Because in a high-intent moment, hours matter.
3. Chasing the Loudest, Not the Likeliest
If you’ve managed SDRs, you know this game. They jump on the freshest, most active leads. It feels productive, but it often leads to spinning wheels. Not every active account is a buyer. Some are just noisy. Without proper visibility into the quality of activity, it’s easy to confuse engagement with intent.
RevSure gives reps a real-time sense of who’s heating up for the right reasons. That little shift, from reactive outreach to signal-driven outreach, changes everything.
4. The Illusion of a Full Pipeline
You’re in a forecast review. The pipeline looks fine. Plenty of opps. But you know something feels… off.
You start digging. And realize a good chunk of those “active” deals haven’t moved in weeks. No new contacts. No recent meetings. Just... sitting there, marked as “in play” because no one closed them out.
This is one of the costliest leaks- stalled deals that pollute your forecast. They give teams a false sense of progress while quietly dragging down velocity and accuracy. RevSure picks up on the behavioral signals beneath the surface. You get early warnings, not post-mortems.
5. Attribution That Tells a Convenient Lie
Here’s the dirty secret about most attribution models: they reward whatever’s easy to track. That last-touch paid ad? Sure, it got the credit. However, the real work was done by the webinar three weeks earlier, or the white paper that circulated among the buying team.
RevSure breaks that illusion. It lets you see influence across the full funnel, not just the conversion point. Because smart GTM teams don’t just want to know what closed the deal, they want to know what created it, and everything in between.
6. All the Right Engagement From the Wrong People
Content engagement is up. Email clicks are strong. Time-on-page is solid. But pipeline impact? Still flat. What gives?
Often, you’re engaging learners, not decision-makers. Junior folks, job seekers, curious competitors. They’re interested, but they can’t sign a contract. RevSure helps you separate attention from authority. You start building for the personas that move deals, not just read blogs.
7. Drop-Offs Where You Least Expect Them
It’s ironic. The places where intent is highest, such as demo requests, pricing pages, and consultations, are often where the biggest leaks occur. Why? Because something small gets in the way. Too many fields. Confusing next steps. A bad mobile experience.
And you don’t see it in your CRM, because the form was never submitted in the first place. RevSure picks up on those quiet exits. It shows you where people got stuck, and helps you test your way toward better conversion.
8. Influence You’ll Never Find in Your CRM
Ask any customer where they heard about you, and you’ll get an incomplete answer.
The real answer? A mix of LinkedIn threads, podcasts, Slack mentions, and internal referrals that never touch your UTMs. This is the new reality. Influence is everywhere, and most of it lives outside your stack.
RevSure brings in off‑site behavioral signals and maps them alongside your internal funnel data, giving you visibility into how real decisions get made. You see the full picture, not just what lives inside your CRM.
9. Great Demos That Lead to... Silence
A strong discovery call. Great engagement. The AE crushes it. Everyone’s excited. Then... nothing. No follow-up. No next steps. No loop-in of decision-makers. Just radio silence.
Sometimes the buyer gets pulled into something else. Sometimes the rep assumes the interest will carry forward. Either way, momentum dies. RevSure steps in here, too. It nudges reps with smart follow-up triggers and even suggests post-demo content. Deals that might’ve gone cold get a second wind.
10. No Feedback Between Sales and Marketing
We talk about “alignment” all the time. But in most orgs, marketing and sales are still working off different stories. Marketing is trying to prove campaign impact. Sales is pushing for better leads. And neither side has the full picture.
RevSure connects the dots, showing which leads turned into pipeline, which campaigns drove velocity, and which efforts actually closed.
Most GTM teams don’t fall short because of a lack of talent or effort. They fall short because their view of the funnel is partial, fragmented across tools, and delayed across systems. You can’t fix what you can’t see, and you certainly can’t forecast with confidence if pipeline leaks are happening beneath the surface. RevSure gives you the visibility you’ve been missing: the early signals, the full-funnel context, and the moments that truly matter.
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