Salesforce had grown up alongside the company, accumulating custom objects and workarounds one urgent request at a time. It could report a number, but not the story behind it. The team had tried to build that source of truth more than once, through Salesforce reporting, a Marketo Measure rollout that never fully earned trust, and a scatter of platform-native dashboards. But every attempt was a partial answer, and none of them agreed with each other.
About a year before RevSure, Bloomerang's marketing-ops team rolled out Tableau, hoping a dedicated BI layer would finally hold the full picture. In practice, building the model that would make it useful competed for the same limited engineering time as everything else on the roadmap.
That complexity had a second cost: nothing about it was self-service. If a question came up that the dashboards didn't answer, the only path forward was finding time on Krista's calendar and asking her to engineer a new asset.
RevSure stood out in a formal vendor scorecard weighing fragmentation, predictive versus reactive analysis, channel-level visibility, and true multi-touch attribution, outperforming every other vendor evaluated, including HockeyStack.
When Bloomerang changed how its MQA logic worked, RevSure's team rebuilt the model to match in real time, working in parallel with Bloomerang's existing data instead of waiting for a scheduled release.
A small campaign-attribution fix made the biggest difference: mapping connected campaigns into the UTM content field let Bloomerang correctly credit campaigns that borrowed each other's sends.
With the model live, RevSure surfaced channels last-touch attribution had been misjudging, including email's outsized role between MQA and SQO, and LinkedIn's undervalued mid-funnel influence.
“For the first time ever in Bloomerang history, we are going to be able to say, campaigns, this type of campaign contributed X percent to our growth this year.”
Shared model, shared truth: marketing and sales now argue from the same attribution model instead of competing data.
Campaign-level ROI, for the first time: Bloomerang can now say what a specific campaign type contributed to pipeline.
Budget visibility: roughly 50–60% of Bloomerang's annual brand-and-paid budget is now traceable back to ROI inside RevSure.
What's next: campaign-type and engine-level dashboards, so reallocation decisions keep getting sharper.