Bloomerang's marketing team relied on eleven spreadsheets, each treated as somebody's personal source of truth. KPIs lived in different places, pacing was updated manually, and channel performance remained trapped in individual platforms. The team had no shared answer for how the funnel was performing and could not be sure that the data behind a decision was complete or accurate.
A previous attempt to create a dedicated BI layer competed for limited engineering time and still was not self-service. Every new reporting question meant asking the data team to build another asset, forcing a small operations team to choose between speed and granularity.
RevSure began by learning how Bloomerang's funnel actually worked, from lead to MQA to pipeline, and where the numbers tended to disagree. The onboarding team rebuilt Bloomerang's custom funnel logic inside the platform stage by stage instead of forcing the company into a generic template.
RevSure then unified Bloomerang's KPIs and full-funnel attribution in one shared model. Because Bloomerang checks attainment daily and by deal source, RevSure also built a custom pacing view from scratch, then iterated on it with generated-by-source splits and attainment cards as leadership asked for more granularity.
“For the first time ever in Bloomerang history, we are going to be able to say, this type of campaign contributed X percent to our growth this year.”
With every KPI in one model, Bloomerang can see performance across the full funnel rather than reconstructing it channel by channel. The team discovered that email was contributing substantially between MQA and SQO even when last-touch reporting understated its impact, and gained a clearer basis for setting channel-specific targets.
Leadership, demand generation, and RevOps now work from the same underlying logic for both weekly pacing and quarterly attribution. New reporting questions no longer depend on one person engineering another spreadsheet, and conversations can focus on what the numbers mean instead of whose numbers are correct.