mabl faced significant visibility gaps across its marketing funnel. Data sat in isolated systems, and anonymous prospect activity at the top of the funnel made campaign optimization difficult.
The marketing ops team needed comprehensive visibility across two distinct GTM motions: a bottoms-up product-led growth strategy for commercial buyers, and a top-down sales-driven approach for enterprise. Existing tools delivered only fragmented insights, making it impossible to optimize or demonstrate clear ROI to stakeholders.
After thorough evaluation, mabl selected RevSure for its seamless integration and comprehensive full-funnel attribution. The platform's intuitive interface meant the marketing team and C-suite could access and interpret the data without extensive training.
RevSure's team handled the technical configuration, enabling a smooth transition to a data-driven marketing strategy.
“Understanding the impact of our marketing programs and spending using RevSure's detailed analytics is a game-changer as we take a data-driven approach on all things from board-meeting presentations down to executing the marketing day-to-day.”
RevSure surfaced spend-reallocation opportunities with a potential 50% improvement in Pipeline ROI, and campaign performance and conversion rates improved against strategic objectives.
Report preparation time for board meetings fell from roughly 100 hours to 40, freeing the team's capacity for strategic initiatives. Every metric presented to leadership is now backed by attribution — not opinion.