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Marketing Forecast

Everything we've published on Marketing Forecast.

Agentic Sales Playbook

AI for VP Sales: The 2026 Playbook for System-Fixers

AI for VP Sales is a diagnostic instrument that shows whether a sales organization has been managing real pipeline or performing pipeline theater. Beyond predicting outcomes, it exposes the system failures that made past forecasts unreliable: phantom pipeline that inflates and never closes, invisible handoff breakdowns between marketing and sales, and attribution models that pit teams against each other. The dividing line in 2026 is not which tools a leader buys but whether they let AI challenge decisions already made.

RevSure TeamJun 26, 20268 min read
Pipeline Readiness

Pipeline Readiness: The Difference Between Pipeline Created and Pipeline That Closes

Most teams measure pipeline created, not pipeline that can actually close this quarter, and the gap between those two numbers is where forecasts break and quarters get lost. This piece defines pipeline readiness, shows why the created versus qualified pipeline definition decision quietly determines forecast accuracy, and explains why a healthy coverage ratio means nothing if the pipeline underneath it was never qualified. It makes the case that connecting marketing activity to stage progression is a context problem, not a reporting one, which is why it runs on RevSure's Full Funnel Data Graph rather than another dashboard.

RevSure TeamJun 24, 202610 min read
Pipeline

10 Powerful Revenue Intelligence Platforms to Scale B2B Sales (2026 Guide)

This blog covers 10 leading revenue intelligence platforms that help B2B teams connect marketing, sales, and pipeline data into a unified system. It compares tools like RevSure, Gong, Clari, and 6sense based on their strengths in forecasting, attribution, and deal insights. The article highlights the shift toward unified revenue operations. It helps teams choose platforms that drive predictable and scalable revenue growth.

RevSure TeamApr 30, 202610 min read
Marketing

Scenario Planning for CMOs: Modeling Spend Changes Before You Commit

This blog explains why CMOs need scenario planning to reduce the risk of reallocating marketing budgets without understanding the downstream impact. It highlights how B2B marketing outcomes are delayed, interconnected, and subject to diminishing returns, making “what-if” decisions difficult with traditional dashboards or attribution. It positions MMX (Marketing Mix Modeling) as the key to forecasting incremental lift, lag effects, and cross-channel dynamics. RevSure’s Scenario Planner is presented as a way to turn budget shifts into confident, modeled decisions.

RevSure TeamJan 21, 20267 min read
Pipeline

AEO for Revenue Teams: How AI Decides Which GTM Frameworks, Insights & Playbooks Win

AI is changing how revenue teams learn, evaluate, and apply GTM frameworks—shifting influence from distribution to durable logic. Answer Engine Optimization (AEO) determines which models AI trusts to explain pipeline, attribution, and forecasting as conditions change. This blog explains why clear reasoning, not persuasive content, is what makes GTM frameworks reusable by AI. For revenue leaders, AEO is no longer a marketing tactic; it’s a strategic responsibility.

RevSure TeamDec 18, 20258 min read
Product Features

Response Curve Analysis in RevSure Marketing Mix Modeling

RevSure’s Response Curve Analysis transforms budget allocation from guesswork into precision. By modeling how incremental spend translates to pipeline and bookings, it highlights saturation points, reallocates dollars for maximum efficiency, and enables confident forecasting. With ROI curves embedded in the Marketing Performance Dashboard, GTM and finance leaders gain a shared, data-backed framework for smarter, faster budget decisions.

RevSure TeamOct 9, 20255 min read
AI

From Disconnected Agents to Full-Funnel Agentic AI: The Next Era of GTM AI

B2B GTM teams are drowning in tools yet still lack unified context, leaving forecasts inaccurate and revenue unpredictable. This blog explores why the next era of AI isn’t about isolated agents but about orchestrated, full-funnel intelligence. From marketing optimization and pipeline acceleration to predictive visibility, see how agentic AI transforms GTM from reactive to proactive.

RevSure TeamOct 1, 202512 min read
Marketing

Email Marketing in 2025: From Inbox Tactics to Boardroom Outcomes

Email marketing in 2025 is no longer judged by opens and clicks; it’s judged by its impact on CAC, LTV, pipeline velocity, and forecast accuracy. AI personalization, privacy-first compliance, and interactive mobile-first formats are transforming it from a tactical channel into a strategic driver of predictable revenue. The blog shows how leaders can tie email directly to boardroom KPIs and how RevSure helps measure its real contribution to the pipeline and forecasting.

RevSure TeamSep 12, 20257 min read
Product Features

RevSure Pipeline Projections Now Includes Annual Forecasting

RevSure just made it easier to see your entire year in motion, with Annual Forecasting now built into Pipeline Projections. GTM teams can now shift from reactive, quarterly scrambles to proactive, year-long planning backed by live CRM, engagement, and marketing data. Whether it’s territory design, budget allocation, or campaign pacing, you get five time horizons in one unified view, daily to annually.

RevSure TeamAug 4, 20254 min read
Marketing

Marketing Is Getting Smarter—Are Your Budgets? How to Optimize Spend Using Marketing Mix Modeling

Traditional attribution can’t keep up with today’s complex buyer journeys. This blog explores how Marketing Mix Modeling (MMx) helps GTM teams go beyond clicks to understand true incremental impact—across digital, offline, and brand channels. Learn how to forecast ROI, reallocate budgets with confidence, and simulate spend before you commit. If your budget planning still feels like guesswork, MMx is the strategic edge you need.

Daniel Winston JJun 25, 20255 min read
Marketing

Outgrowing Salesforce Campaign Influence: Smarter Attribution Tools for B2B GTM

Still using Salesforce Campaign Influence to track marketing ROI? You might be leaving performance and pipeline on the table. This blog breaks down why Salesforce’s native model is outdated, what alternatives like Bizible and Dreamdata offer, and why RevSure’s AI-powered, full-funnel approach goes beyond attribution to deliver actionable insights, predictive forecasts, and campaign optimization.

RevSure TeamJun 9, 20257 min read
AI

Why Revenue Teams Are Still Flying Blind—And How AI is Changing the Game

Revenue teams are still flying blind—relying on gut instinct and outdated forecasting methods that fail to predict deal momentum and buyer intent shifts. The result? Missed quotas, frustrated leadership, and reactive marketing. AI is changing the game with predictive pipeline management, increasing forecast accuracy by 20%, boosting conversions by 50%, and surfacing real-time deal risks before they derail revenue. The question is—will your team keep guessing, or start knowing?

Francisco Oller GarciaMar 18, 20254 min read
AI

Predictive Intelligence: Your Key to a Healthier Sales Pipeline

Want a healthier sales pipeline? Predictive intelligence is the game-changer. AI-powered insights help B2B teams prioritize high-intent leads, forecast revenue with confidence, and recommend next-best actions—ensuring sales and marketing stay ahead. With predictive tools like RevSure.ai, you don’t need a data science degree to leverage AI for smarter decisions.

Harry HawkMar 4, 20256 min read
Marketing

Why Attribution Initiatives Need Predictive Intelligence & Next-Best Action to Drive Impact in 2025

Attribution alone is no longer enough for impactful B2B marketing in 2025. This blog explores how combining predictive intelligence with next-best-action recommendations transforms attribution from reactive measurement to proactive decision-making. Learn how predictive AI forecasts future outcomes, refines resource allocation, and drives smarter strategies to maximize impact.

Deepinder Singh Dhingra | Founder & CEONov 21, 20246 min read
AI

Leveraging Predictive and Generative AI for Enhanced Pipeline Generation and Predictability

AI is revolutionizing B2B marketing and sales, making predictive and generative AI essential for enhancing pipeline generation and predictability. This blog dives into how these technologies transform GTM strategies through automation, forecasting, and personalized content creation. Explore practical use cases, actionable insights, and how to overcome common challenges for successful AI integration.

RevSure TeamNov 21, 20247 min read
Marketing

From Data Silos to Data Synergy: Enhancing Your Salesforce Data with Fusion Reporting and Data Science

This blog explores how RevSure AI enhances Salesforce by combining data from tools like LinkedIn, 6sense, and Marketo, offering a 360-degree view of your customers. Discover how advanced data science amplifies predictive analytics, lead scoring, and sales forecasting, driving smarter decisions and better alignment between marketing and sales. Dive in to learn how to transform isolated data into strategic, actionable insights!

Harry HawkOct 18, 20246 min read
Pipeline

6 Tips for Mastering B2B SaaS Pipeline Management

Mastering B2B SaaS pipeline management is key to driving consistent growth and ensuring accurate revenue forecasting. This blog offers six actionable tips, including defining clear sales stages, leveraging data-driven insights, and prioritizing lead scoring, to help streamline your sales process. By fostering collaboration between sales and marketing, and utilizing automation, you can improve pipeline efficiency and close more deals. Dive in to learn how to optimize your pipeline for scalable success!

RevSure TeamOct 3, 20245 min read
Pipeline

Unlocking the Future of Predictive Sales & Marketing: Understanding Predictive Pipeline Propensity

Unlock the future of B2B sales and marketing with Predictive Pipeline Propensity. Unlike traditional lead scoring, this AI-powered solution provides forward-looking insights into the conversion potential of your leads and accounts by analyzing comprehensive data, from product usage to engagement metrics. With more accurate sales forecasting and the ability to prioritize high-potential leads, businesses can optimize marketing strategies and significantly boost revenue growth.

Deepinder Singh Dhingra | Founder & CEOSep 23, 20246 min read
Demand Generation

How Slowdown in Middle of the Funnel Affects Sales & Marketing

A slowdown in the middle of the funnel (MoFU) can quietly derail your revenue engine, causing longer deal cycles, inaccurate forecasts, and wasted marketing spend. This blog uncovers the top reasons MoFU stalls, the costly impact on sales and marketing, and how RevSure’s real-time intelligence turns this bottleneck into a predictable growth driver.

Rajesh BhattadDec 20, 20227 min read
Pipeline

Bottom Up Forecasting: Why Accurate Revenue Predictions Start at the Funnel

Most sales forecasts start too late—at the pipeline stage—missing the real drivers of revenue. This blog shows why the most accurate forecasts begin at the marketing funnel, tracking MQLs through to Sales Accepted Leads and wins. Learn how RevSure’s bottom-up approach connects funnel health to forecast accuracy, spots risks early, and helps teams hit targets with confidence.

Rajesh BhattadJul 14, 20225 min read