Tag

Artificial Intelligence

Everything we've published on Artificial Intelligence.

AI GTM Engineer

Why More AI Outreach Is Producing Less Pipeline

Every team added an AI SDR and turned up the volume. Then the replies dried up. The numbers behind that collapse are uglier than most leaders realize, and they quietly kill the playbook that built half the pipelines in B2B. RevSure makes the case for what comes after volume, and the metric you should be defending instead of reply rate.

RevSure TeamJul 21, 20265 min read
AI GTM Engineer

The AI SDR Is a Commodity Now. Here's Where the Moat Moved

Writing and sending email is no longer a differentiator. Every AI SDR does it, and they all sound the same. The defensible value moved to proprietary data and workflow depth.

RevSure TeamJul 9, 20266 min read
Revenue Operations

Who Owns the Audience When 100 Agents Are Acting?

RevOps Governance in the Agentic Era

RevSure TeamJul 6, 20266 min read
GTM Engineering

The Hidden Maintenance Tax of the DIY GTM Stack

Building a modern outbound stack on best-in-class tools is a real choice. The part the build-it crowd skips is the maintenance tax. Here is what the DIY stack actually costs and how to price it before you commit.

RevSure TeamJul 3, 20266 min read
AI GTM Engineer

The Agent Trust Gradient

Which GTM Agents Teams Actually Deploy First (and Which They Don't)

RevSure TeamJul 2, 20266 min read
Context Layer

AI Personalization Is Overrated

The personalized email that opens with your job title and a compliment is not fooling anyone, least of all the buyer. There is a version of personalization that still works, and it has almost nothing to do with the writing. The difference is what the agent knows before it drafts a single line, and most tools know almost nothing.

RevSure TeamJun 29, 20265 min read
AI

The Precision Gap: Why Your LinkedIn Campaigns Don't Know About Your Best Leads

There is a structural gap sitting in the middle of most B2B demand generation programs. On one side: rich, real-time revenue signals captured across CRM, intent data, meeting intelligence, and website engagement. On the other: LinkedIn campaigns running on static persona filters and firmographic criteria set weeks ago, completely disconnected from what the GTM team has learned since. RevSure's LinkedIn Audience Update Agent closes that gap by connecting RevSure's full-funnel data model directly to LinkedIn Matched Audiences, automatically and continuously, so campaigns always reflect the current state of who is showing real buying signals, not a snapshot of who matched an ICP filter weeks ago.

RevSure TeamMay 27, 202610 min read
AI

Multi-Agent AI Architectures for Revenue Operations: The New Operating Layer for GTM Teams

Modern GTM systems have outgrown single-threaded execution. Marketing, sales, and revenue operations each manage their own tools, workflows, and data — and coordination between them depends on handoffs that introduce delay, context loss, and misalignment at every transition. Multi-agent architectures offer a structurally different model: specialized agents operating simultaneously across the funnel, sharing context in real time, and executing without waiting for human-mediated handoffs. This blog examines why traditional GTM execution breaks down at scale, how multi-agent systems are designed to replace it, what role specialization and shared context infrastructure enable, and how RevSure's GTM AI platform provides the data foundation, coordination layer, and governance controls that make multi-agent revenue operations viable in enterprise environments.

RevSure TeamMay 25, 202612 min read
Pipeline

Measuring Agentic ROI: How to Attribute Pipeline Impact to Specific Actions

This blog explores why traditional attribution models fail in modern, system-driven GTM environments. It introduces a new approach to measuring ROI based on contribution, state changes, and execution flows rather than isolated touchpoints. The article explains how pipeline is shaped by coordinated actions across the funnel and how RevSure enables visibility into these relationships through its AI Engine and full-funnel AI agents. It helps revenue teams understand what actually drives pipeline efficiency and how to improve it.

RevSure TeamMay 4, 20267 min read
Product Features

RevSure Redshift Data Source: Unifying Warehouse Data with Revenue Intelligence

RevSure now supports Amazon Redshift, allowing teams to bring large-scale warehouse data into the revenue model. By unifying structured data with GTM signals, organizations gain improved data completeness and deeper analytical capabilities. This enables more accurate pipeline insights, stronger forecasting, and better alignment between data and revenue teams.

RevSure TeamApr 16, 20267 min read
Product Features

RevSure Buyer Persona Model: Standardizing Stakeholder Intelligence Across the Buying Process

RevSure introduces the Buyer Persona Model to bring structure to stakeholder identification across the buying process. By automatically classifying contacts into roles like Champions, Economic Buyers, and Gatekeepers, teams gain clearer visibility into deal dynamics. With flexible configuration and intelligent matching, organizations can ensure accurate mapping across diverse structures and improve execution quality.

RevSure TeamApr 14, 20267 min read
Marketing

The Future of B2B SaaS Is Buy the System, Bring Your Own UI

AI makes it easier than ever to build custom interfaces, but the real value in SaaS still lies in the underlying system- data models, integrations, and logic. The future isn’t build vs buy, but a hybrid: buy the foundation and build the UI. Teams can create role-specific, decision-driven interfaces without rebuilding complex infrastructure. This shift enables faster, more flexible, and more contextual ways to operate the business.

Harry HawkApr 1, 20268 min read
Marketing

Don’t Buy B2B Attribution Software Until You Ask These 11 Questions

Most B2B attribution tools fail because they focus on reporting instead of solving underlying data and buyer journey complexity. This blog outlines 11 essential questions enterprise teams must ask before investing in attribution software. It highlights what truly matters, from unified GTM data to full-funnel visibility and activation. The result is a clearer framework for choosing a platform that actually drives revenue outcomes.

RevSure TeamMar 30, 202612 min read
Pipeline

The Next Layer in the GTM Stack: Why Revenue CDPs Are Becoming Essential

Modern GTM teams generate vast amounts of data across CRM, marketing, product, and finance systems, yet the signals that drive revenue decisions remain fragmented. The Revenue CDP is emerging as a new architectural layer that unifies these signals into a single operational context. By connecting engagement, pipeline, and product activity, organizations gain a clearer view of buying momentum and expansion opportunities.

RevSure TeamMar 11, 20268 min read
AI

Semantic Layers as GTM Control Systems (Not Just Data Infrastructure)

GTM teams have analytics and AI, but struggle to act confidently when decisions carry risk. The problem isn’t missing insight; it’s missing control. Semantic layers function as GTM control systems by enforcing shared metric definitions, preventing silent drift, and aligning forecasting, planning, and AI. This stability turns intelligence into confident execution.

RevSure TeamFeb 24, 20267 min read
AI

Automation Executes Tasks. Agentic AI Executes Outcomes

Building on the previous post about GTM cohesion, this blog explores why automation has reached its limits in modern revenue execution. While automation excels at predefined workflows, Agentic AI represents a shift toward outcome-driven orchestration across the funnel. Grounded in the 2025 State of Agentic AI in B2B GTM research, it highlights why governance, integration, and shared context are essential for scaling autonomous execution.

RevSure TeamFeb 11, 20267 min read
Product Features

Salesforce & Marketo Writeback in RevSure: Turning Agent Intelligence Into Revenue Action

RevSure Salesforce & Marketo Writeback connects AI agent intelligence directly to your systems of record. Agent outputs such as real-time lead scores, enrichment, intent signals, and personalized messaging are automatically written back into Salesforce and Marketo. This ensures revenue teams always operate on current, AI-driven data and can act instantly without changing their existing workflows.

RevSure TeamJan 14, 20266 min read
Pipeline

Why Traditional Forecasts Fail Before the Quarter Even Starts

Traditional B2B forecasts fail because they rely on fixed assumptions in a constantly changing market. As buyer behavior, pipeline efficiency, and deal velocity shift mid-quarter, static models fall behind. Predictive forecasting uses early signals and full-funnel intelligence to adapt plans in real time. The result is earlier risk detection, better decisions, and fewer end-of-quarter surprises.

RevSure TeamJan 7, 20266 min read
AI

How Agentic AI Rebuilds the Marketing Feedback Loop

Agentic AI is transforming campaign management by closing the gap between insight and action. Instead of relying on slow, manual reviews, campaigns can now sense performance changes, decide on the best response, and act continuously in near real time. RevSure’s closed-loop approach removes execution delays, improves precision at scale, and allows marketers to focus on strategy rather than manual optimization. The result is marketing that adapts on its own as conditions change.

RevSure TeamDec 22, 20258 min read
AI

Signal Chaos vs. Signal Orchestration: Why Most GTM Data Still Doesn’t Drive Action

Modern GTM teams aren’t short on signals; they’re short on coordination. This blog explores why fragmented data creates signal chaos, slowing execution and breaking alignment across marketing, sales, and RevOps. It explains how signal orchestration transforms scattered activity into real-time, coordinated action across the funnel. The takeaway is clear: in today’s GTM landscape, advantage comes not from more data, but from moving together at the right moment.

RevSure TeamDec 15, 20258 min read
Marketing

Signals Are the New Leads: Why GTM Teams Need a Signal Layer

Modern B2B buyers reveal their intent long before they ever become a “lead”, but most GTM teams never see those early signals. As anonymous research, multi-persona engagement, and fragmented journeys become the norm, lead-centric models break, and predictability disappears. This blog breaks down why signals, not leads, now determine pipeline creation, and what a true signal layer looks like.

RevSure TeamNov 26, 202510 min read
AI

Performance-Linked AI Pricing: Engineering Value Into Every Decision Loop

Performance-linked AI pricing marks a new era where software isn’t charged by seats or usage but by measurable impact. As autonomous systems learn and optimize across every loop, value compounds with each decision. This model transforms pricing into proof of performance—where intelligence, not access, defines worth.

RevSure TeamNov 14, 20259 min read
AI

Real-Time Optimization Loops: How GTM Teams Stay Aligned as Markets Shift

Most GTM teams start aligned and end misaligned because plans can’t keep pace with market shifts. This blog unpacks how RevSure’s real-time optimization loops and Real-Time Revenue Orchestration turn static GTM plans into adaptive, self-correcting systems. Discover how sensing, predicting, and acting in real time keep your marketing, sales, and RevOps teams continuously in sync.

RevSure TeamNov 10, 20259 min read
AI

AI Assistants Are the New SDRs: The Future of Pipeline Generation in B2B Sales

AI is no longer just assisting SDRs; it’s replacing manual prospecting with intelligent, always-on agents that scale conversations across the entire funnel. This blog explores how AI SDRs are transforming outbound strategy, driving 3–5× higher productivity and 40% lower costs, and why the future lies in agentic AI systems like RevSure Agent Hub, which orchestrate marketing, sales, and RevOps execution for predictable, full-funnel growth.

RevSure TeamOct 17, 20258 min read
Product Features

RevSure Reli Canvas: Vibe Coding for B2B GTM Teams

Dashboards were yesterday’s language of analytics. RevSure Reli Canvas introduces a new one- conversation. Built for B2B GTM teams, it lets you create dashboards and reports simply by describing what you need. No filters, no waiting, just prompt, build, and act. Discover how Vibe Coding for GTM is changing the way revenue teams think with data.

RevSure TeamOct 16, 20258 min read
Pipeline

Fix Your Sales Forecast: Smarter Pipeline Forecasting, Visibility, and Predictability with AI

Sales forecasts shouldn’t feel like educated guesses. This blog dives into why most forecasting models fail due to incomplete data, static assumptions, and a lack of full-funnel context, and how AI can fix it. Discover how modern forecasting extends beyond pipeline snapshots to provide actionable insights, early risk detection, and genuine confidence.

Francisco Oller GarciaJul 21, 20256 min read
AI

The Role of Generative AI in Shaping Today’s B2B Procurement Cycles

Generative AI is now central to B2B purchasing—89% of buyers use it to research, compare, and build internal cases before ever speaking to sales. This blog unpacks how GenAI is reshaping buyer journeys, compressing funnels, and hiding early intent from marketers. It offers strategies for creating content that’s both AI-readable and impactful, and explains how tools like RevSure help track unseen influence and optimize for the AI-assisted path to purchase.

RevSure TeamJul 16, 20256 min read
AI

The Rise of AI Agents in B2B Marketing: The Top 5 Agents You Need

AI agents are transforming B2B marketing by automating lead qualification, personalizing outreach, and optimizing marketing spend. From AI-powered email personalization to predictive lead scoring, these agents help marketers scale without losing efficiency. RevSure takes it a step further by seamlessly integrating AI agents across the funnel, eliminating silos and improving performance.

Daniel Winston JFeb 18, 20254 min read
Pipeline

From Surviving to Thriving: The Secrets to Maintaining a Healthy Pipeline

Discover the secrets to maintaining a high-quality, healthy sales pipeline in this blog! It explains why pipeline health isn’t just about lead volume but also about understanding lead quality, predicting win rates, and ensuring smooth funnel progression. Learn how AI-driven insights and real-time monitoring can help you assess your pipeline’s potential and drive sustainable growth.

Daniel Winston JOct 2, 20246 min read
AI

Harnessing AI for Effective Account-Based Marketing: A Data-Driven Approach to B2B Success

Discover how AI is revolutionizing Account-Based Marketing (ABM) in the B2B space. This blog explores how AI enhances ABM by providing more precise targeting, smarter resource allocation, and scalable personalization. Learn how RevSure.ai’s AI-powered tools can help businesses overcome the challenges of traditional ABM and drive higher ROI through data-driven strategies.

Francisco Oller GarciaOct 1, 20245 min read
Marketing

The Ultimate Guide to Marketing Operations: Boost Efficiency and Drive Results

Elevate your marketing operations (MOPs) by streamlining processes, integrating advanced analytics, and fostering seamless collaboration between teams. This guide dives into the most pressing challenges in marketing operations, including data management, technology overload, and alignment with sales, while offering actionable strategies to boost efficiency.

RevSure TeamSep 20, 20247 min read
Artificial Intelligence

Democratizing Data: How AI Can Bridge the Gap Between CEOs and CMOs

Democratizing data with AI can help bridge the growing disconnect between CEOs and CMOs and drive a deeper understanding of marketing's impact on revenue.

Deepinder Singh Dhingra | Founder & CEONov 16, 20236 min read
Artificial Intelligence

AI vs. ML: What's the Difference and Why It Matters

One thing that isn’t so clear to everyone– what’s the difference between AI (Artificial Intelligence) and ML (Machine Learning)?

RevSure TeamAug 10, 20232 min read
Artificial Intelligence

Beyond Traditional ROI: How Machine Learning is Reshaping Marketing Strategies

However, the advent of machine learning has brought about a transformative shift, empowering marketers with data-driven insights that go beyond traditional ROI calculations.

RevSure TeamJul 27, 20232 min read
Artificial Intelligence

Overcoming Traditional ROI Challenges with AI

Maximizing return on investment (ROI) is a common goal for go-to-market teams. However, the simplicity of the concept belies the challenges faced in practice.

RevSure TeamJul 20, 20232 min read
Marketing

Bridging the Gap: How Marketing Automation and Pipeline Acceleration Work Hand in Hand

When it comes to pipeline and revenue insights, is your marketing automation platform enough? Simply put, no.

RevSure TeamJun 15, 20232 min read
Data Insights

Key Insights from Forrester’s B2B Summit: Data, AI and a Challenging Environment

This was to better understand what’s top of mind for many of them, where they are focusing and what their concerns are. A few topics came up repeatedly - Data-driven insights, AI and challenges in the landscape we face.

RevSure TeamJun 8, 20232 min read