Pipeline forecasting

RevSure TeamApr 15, 20269 min read

Best Multi-Touch Attribution Software for Data-Driven Marketing Teams (B2B Enterprise Guide)

This guide explores how multi-touch attribution software is evolving from a reporting tool into a revenue intelligence system for enterprise B2B teams. It compares leading vendors like RevSure, Bizible, Dreamdata, and HockeyStack, highlighting their strengths and limitations. The blog emphasizes the shift toward account-level, predictive, and actionable attribution. It helps marketing and RevOps leaders choose platforms that drive real revenue outcomes, not just insights.

RevSure TeamApr 14, 20267 min read

RevSure Buyer Persona Model: Standardizing Stakeholder Intelligence Across the Buying Process

RevSure introduces the Buyer Persona Model to bring structure to stakeholder identification across the buying process. By automatically classifying contacts into roles like Champions, Economic Buyers, and Gatekeepers, teams gain clearer visibility into deal dynamics. With flexible configuration and intelligent matching, organizations can ensure accurate mapping across diverse structures and improve execution quality.

RevSure TeamApr 13, 20269 min read

RevSure Recognized as a Momentum Leader in G2 Spring 2026: Defining the Next Era of Revenue Intelligence

RevSure has been recognized as a Momentum Leader in G2 Spring 2026 across three core categories, placing it in the top 25% of products. The recognition reflects strong growth, adoption, and customer satisfaction at scale. With embedded AI, robust data infrastructure, and rapid time-to-value, RevSure is redefining enterprise revenue intelligence.

RevSure TeamApr 7, 20268 min read

RevSure vs Adobe Marketo Measure: Closing the Gap Between Attribution and Revenue Outcomes (G2 Spring 2026)

This blog compares RevSure and Adobe Marketo Measure using G2 Spring 2026 user satisfaction insights. While Adobe Marketo Measure remains a legacy choice within the Adobe ecosystem, clear differences emerge in time-to-value, support consistency, and predictive capabilities. RevSure stands out with faster ROI, stronger customer trust, and deeper revenue intelligence. The comparison helps B2B teams evaluate modern alternatives for scalable attribution and forecasting.

RevSure TeamMar 30, 202612 min read

Don’t Buy B2B Attribution Software Until You Ask These 11 Questions

Most B2B attribution tools fail because they focus on reporting instead of solving underlying data and buyer journey complexity. This blog outlines 11 essential questions enterprise teams must ask before investing in attribution software. It highlights what truly matters, from unified GTM data to full-funnel visibility and activation. The result is a clearer framework for choosing a platform that actually drives revenue outcomes.

RevSure TeamMar 27, 20268 min read

RevSure vs HockeyStack: G2 Comparison for Revenue Intelligence & Attribution (Spring 2026)

This blog compares RevSure and HockeyStack using G2 Spring 2026 user satisfaction data. While both platforms perform well in usability and attribution, clear differences emerge in trust, ROI timelines, and revenue intelligence depth. RevSure stands out with faster time-to-value, stronger support, and more predictive capabilities. The comparison helps B2B teams choose the right platform based on their revenue strategy.

RevSure TeamFeb 19, 20264 min read

Introducing Monthly Projections in RevSure Booking Readiness

Monthly Projections in Booking Readiness breaks projected bookings into month-level contributions across the quarter. This helps revenue teams evaluate pacing by month, identify concentration risk, and understand when bookings are expected to land. With clearer timing visibility, teams can focus attention on periods that may require early intervention and drive more predictable outcomes.

RevSure TeamFeb 18, 202610 min read

Pipeline Readiness vs. Pipeline Volume: What Actually Predicts Revenue

Many B2B teams rely on pipeline volume as a signal of future revenue, but large pipelines often fail to translate into predictable results. Pipeline readiness offers a stronger lens by measuring conversion probability, deal velocity, and opportunity quality. By focusing on how deals are progressing, not just how many exist, GTM leaders can identify risks earlier and improve revenue confidence. Predictive intelligence makes readiness actionable by continuously adapting forecasts to real buyer behavior.

RevSure TeamFeb 13, 20264 min read

Introducing the Daily Pacing Tracker in RevSure For Pipeline Visibility

The Daily Pacing Tracker in RevSure provides an accurate view of pipeline generation by normalizing pacing using business-day calendars. Teams can track progress by pipeline value or volume and filter by stage to understand where pipeline is building. This enables clearer month-to-date insights and more confident GTM decision-making.

Propensity Scoring That Actually Predicts Revenue (Not Just Activity)

Most GTM teams don’t struggle with lead volume—they struggle with prioritization. This post explains why traditional lead scoring fails to predict revenue and how RevSure’s propensity scoring is built to call outcomes early, while there’s still time to act. By separating truly high-propensity leads from the rest, teams can focus sales effort, optimize marketing spend, and proactively control pipeline and revenue.

Harry HawkJan 12, 20268 min read

RevSure TeamJan 7, 20266 min read

Why Traditional Forecasts Fail Before the Quarter Even Starts

Traditional B2B forecasts fail because they rely on fixed assumptions in a constantly changing market. As buyer behavior, pipeline efficiency, and deal velocity shift mid-quarter, static models fall behind. Predictive forecasting uses early signals and full-funnel intelligence to adapt plans in real time. The result is earlier risk detection, better decisions, and fewer end-of-quarter surprises.

RevSure TeamJan 5, 202612 min read

RevSure vs Full Circle Insights: G2 User Satisfaction Comparison (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure significantly outperforms Full Circle Insights across usability, support quality, partnership trust, and time-to-value. Customers report far faster ROI with RevSure, along with higher confidence in attribution accuracy and revenue insights. For B2B revenue teams seeking predictable value and a reliable attribution system that supports executive decision-making, the data clearly favors RevSure.

RevSure TeamDec 30, 202512 min read

RevSure vs HockeyStack: G2 User Satisfaction Comparison for B2B Attribution (Winter 2025)

Based on independent G2 Winter 2025 user satisfaction data, RevSure outperforms HockeyStack across trust, quality of support, time-to-value, and predictive revenue intelligence. While both platforms receive positive usability scores, RevSure delivers faster ROI, stronger vendor partnerships, and deeper forward-looking insights. For B2B revenue teams prioritizing confidence, forecasting accuracy, and executive alignment, the data shows RevSure as the stronger long-term choice.

RevSure TeamDec 29, 202512 min read

G2 User Satisfaction in B2B Attribution: Why RevSure Outperforms Dreamdata, HockeyStack, Marketo & CaliberMind

Based on independent G2 Winter 2025 user satisfaction data, RevSure emerges as the top-performing B2B attribution and revenue intelligence platform. Customers rate RevSure highest for trust, product direction, quality of support, and time-to-value compared to Dreamdata, HockeyStack, Adobe Marketo Measure, and CaliberMind. The data shows RevSure delivers faster ROI, stronger partnerships, and more complete full-funnel revenue visibility for modern B2B revenue teams.

RevSure TeamDec 18, 20258 min read

AEO for Revenue Teams: How AI Decides Which GTM Frameworks, Insights & Playbooks Win

AI is changing how revenue teams learn, evaluate, and apply GTM frameworks—shifting influence from distribution to durable logic. Answer Engine Optimization (AEO) determines which models AI trusts to explain pipeline, attribution, and forecasting as conditions change. This blog explains why clear reasoning, not persuasive content, is what makes GTM frameworks reusable by AI. For revenue leaders, AEO is no longer a marketing tactic; it’s a strategic responsibility.

RevSure TeamDec 17, 20258 min read

CMOs Don’t Lose Sleep Over Pipeline Size. They Lose Sleep Over Missing the Number

Pipeline volume may look healthy, but it rarely predicts revenue outcomes. This blog explores why coverage ratios create false confidence, how CMOs get blindsided despite strong dashboards, and why predictability, not pipeline size, has become the new marketing KPI. It outlines how full-funnel visibility and transparent forecas

RevSure TeamNov 25, 202512 min read

Pipeline Predictability in 2026: The New Discipline of Revenue Confidence

Pipeline predictability has become the core revenue challenge as static dashboards and backward-looking forecasts can’t keep pace with modern buyer behavior. Today’s pipeline is dynamic and constantly shifting, demanding real-time signal interpretation, risk detection, and predictive readiness, not just volume metrics. This blog breaks down why traditional forecasting fails and how a modern pipeline health model functions like revenue GPS, guiding GTM teams toward confident, consistent outcomes.

RevSure TeamNov 4, 20256 min read

G2 Comparison Report 2025: RevSure vs Dreamdata & The New Era of Full-Funnel AI Attribution

G2’s Fall 2025 data reveals a definitive shift in attribution and revenue intelligence. While Dreamdata remains a trusted analytics platform, RevSure leads the next era with AI-powered forecasting, pipeline readiness, and agentic revenue orchestration, turning data clarity into revenue certainty.

RevSure TeamNov 4, 20258 min read

G2 Comparison Report 2025: RevSure vs HockeyStack & The New Standard for Full Funnel Intelligence

G2’s 2025 Comparison Report reveals how the attribution game has evolved, from analyzing engagement to predicting revenue. HockeyStack excels in clarity and usability, but RevSure leads the new era with 30% stronger predictive analytics, 99% integration coverage, and perfect 100% scores in support and product direction. Built for full-funnel visibility, RevSure doesn’t just show what happened; it predicts what’s next, redefining how GTM teams plan, forecast, and grow.

Agentic vs Predictive AI: Why GTM Needs Both

Most GTM teams can see what’s coming but can’t move fast enough to act. Predictive AI provides foresight, forecasting pipelines, conversion, and revenue outcomes, while Agentic AI transforms those insights into instant, intelligent action. Together, they close the gap between knowing and doing. This blog explores how combining predictive intelligence with agentic execution creates a self-learning GTM system that continuously adapts, optimizes, and grows.

RevSure TeamOct 21, 20257 min read

RevSure TeamSep 11, 20257 min read

Why Lead Scoring Fails at Predicting Pipeline (and What’s Next)

Static lead scoring may have worked when funnels were simple, but today it fails to predict pipeline, leaving GTM teams guessing and boards skeptical. RevSure’s State of B2B Attribution Report 2025 shows nearly 90% still rely on outdated methods, while only 10.8% use AI-driven predictive models. This blog explains why lead scoring breaks down, how predictive attribution provides forward-looking accuracy, and how RevSure closes the gap with AI-powered prioritization and pipeline projections.

RevSure TeamAug 27, 20258 min read

Powering AI Pipeline Intelligence with Best-in-Class Data Enrichment Integrations

Your pipeline is only as strong as the data fueling it. RevSure’s expanding enrichment ecosystem — with partners like LimaData, Autobound, Bitscale.ai, Apollo.io, G2, 5x5Data, and People Data Labs — ensures GTM teams always work with accurate, enriched, and up-to-date signals. By combining enriched data with AI-powered pipeline health and booking predictions, RevSure transforms enrichment from a hygiene task into a true revenue accelerator.

RevSure TeamAug 4, 20254 min read

RevSure Pipeline Projections Now Includes Annual Forecasting

RevSure just made it easier to see your entire year in motion, with Annual Forecasting now built into Pipeline Projections. GTM teams can now shift from reactive, quarterly scrambles to proactive, year-long planning backed by live CRM, engagement, and marketing data. Whether it’s territory design, budget allocation, or campaign pacing, you get five time horizons in one unified view, daily to annually.

RevSure TeamJul 30, 20256 min read

Beyond Salesforce: Why CRM Alone Isn’t Enough for Accurate Pipeline Forecasts

Think your Salesforce forecast is solid? Think again. Most B2B forecasts miss the mark, not due to lack of data, but because CRMs only show you what has happened, not what will happen. This blog explores why modern revenue teams are going beyond CRM snapshots and layering AI-driven intelligence from tools like RevSure to see early signals, fix blind spots, and forecast pipeline with confidence.