Tag

Pipeline Analysis

Everything we've published on Pipeline Analysis.

Product Features

How RevSure’s Account Tags Put Business-Defined Segmentation at the Center of Account Prioritization

Most B2B revenue teams struggle with account segmentation because traditional CRM fields cannot capture the evolving business context behind strategic accounts. RevSure’s Account Tags solve this by introducing flexible, business-defined labels directly into the revenue intelligence layer, allowing teams to segment accounts based on real GTM priorities such as strategic expansion, competitive displacement, or reactivation. These tags become actionable across prioritization, audience creation, pipeline analysis, and AI-driven workflows. By turning business logic into structured metadata, RevSure helps sales, marketing, and RevOps teams align around the same account context and execute with greater precision across the full funnel.

RevSure TeamMay 22, 20266 min read
Product Features

RevSure Marketing Attribution Trends Widget: Understanding How Channel Contribution Shifts Over Time

RevSure's Attribution Trends Widget introduces a time-based layer to marketing attribution analysis, allowing teams to track how channel and campaign contributions to pipeline and revenue shift across periods. By surfacing attribution patterns over time rather than as static snapshots, organizations gain the ability to identify high-performing channels earlier, detect emerging shifts before they affect outcomes, and make budget allocation decisions grounded in longitudinal performance data rather than point-in-time reporting.

RevSure TeamMay 20, 20268 min read
Product Features

How RevSure Eliminates the Broken Analysis Layer Hiding Inside Your Dashboards with Global Filters

Most GTM reporting problems are not caused by missing data, they are caused by inconsistent filter context across systems and dashboards. RevSure’s Global Filters solve this by introducing a persistent, session-level filter layer that propagates the same analytical context across Attribution, Funnel Health, Pipeline Analytics, Campaign Performance, and every other RevSure module simultaneously. Instead of manually reapplying filters in every view and risking silent analytical drift, teams can define a segment once and ensure every dashboard reflects the exact same population of accounts, opportunities, and campaigns. The result is faster analysis, more reliable cross-functional reporting, and a structurally consistent view of pipeline performance across the entire revenue organization.

RevSure TeamMay 18, 20268 min read
Product Features

RevSure Enhances MCP Server to Power AI-Driven Revenue Workflows on Unified GTM Data

RevSure enhances its MCP Server to make unified GTM data accessible to AI agents and applications. With expanded coverage across the revenue lifecycle, teams can enable natural language analysis, automated reporting, and real-time workflow activation. This unlocks a more connected, AI-driven approach to pipeline and revenue management.

RevSure TeamApr 29, 20267 min read
Product Features

Response Curve Analysis in RevSure Marketing Mix Modeling

RevSure’s Response Curve Analysis transforms budget allocation from guesswork into precision. By modeling how incremental spend translates to pipeline and bookings, it highlights saturation points, reallocates dollars for maximum efficiency, and enables confident forecasting. With ROI curves embedded in the Marketing Performance Dashboard, GTM and finance leaders gain a shared, data-backed framework for smarter, faster budget decisions.

RevSure TeamOct 9, 20255 min read
Marketing

From “Who Gets the Credit?” to “What Maximizes Pipeline and Revenue?”: Rethinking Attribution in B2B Marketing

Traditional attribution models focus on assigning credit to touchpoints, often leading to internal conflicts and limited insights. This blog reimagines attribution by shifting the focus from "Who gets the credit?" to "What maximizes pipeline and revenue?" Learn how full-funnel analysis, predictive AI, and actionable insights can transform your B2B marketing strategy and drive measurable growth.

Deepinder Singh Dhingra | Founder & CEONov 26, 20245 min read
Pipeline Prioritization

Survey Says? Marketing Priorities to Hit Revenue Targets

The 2023 State of Pipeline Generation Report revealed the top five priorities marketers are focusing on to hit revenue targets—improving lead quality, sharpening pipeline analysis, understanding what converts, fixing sales handoffs, and aligning with sales. Each priority ties back to one theme: better data, earlier in the funnel. With the right insights, marketing teams can boost ROI, accelerate pipeline, and prove their impact on revenue.

Rajesh BhattadApr 7, 20233 min read
Pipeline

Pipeline Health: Well-known, Misunderstood & Wrongly Measured

Most GTM teams think they understand pipeline health—but often measure it wrong, leading to wasted budgets, missed targets, and poor decisions. This blog breaks down the right metrics, shows how to turn them into actionable insights, and reveals how RevSure transforms pipeline analysis into a competitive advantage.

Rajesh BhattadNov 29, 20229 min read