Tag

Data Enrichment

Everything we've published on Data Enrichment.

AI GTM Engineer

What is a Research and Enrichment Agent in B2B GTM?

A research and enrichment agent keeps what you know about an account true. It watches signals across the open web, intent networks, your CRM, and product usage, works out when an account has changed, and updates the record on its own. Static tools hand you a snapshot or run when you tell them to. The agent keeps watching, and it writes every change into RevSure's Full Funnel Data Graph, the shared record the rest of the platform reads from. It is the first agent in a multi-agent GTM system, and the one everything else depends on.

RevSure TeamJun 10, 20267 min read
Marketing

What is GTM Engineering? (And How It Differs from RevOps, MarketingOps, and SalesOps)

GTM engineering is emerging as a core B2B revenue function focused on building automated systems, AI agents, and connected data infrastructure that turn GTM strategy into scalable pipeline execution. Unlike RevOps, MarketingOps, or SalesOps, GTM engineering creates new operational architecture, real-time scoring systems, enrichment workflows, and agent-driven revenue processes across the full funnel. This blog explains why the function emerged, how it differs from traditional ops roles, and how platforms like RevSure enable companies to either build GTM engineering internally or activate it through an AI-native revenue operating system.

RevSure TeamMay 28, 20269 min read
Product Features

Custom Enrichment and Slack-Based Prioritization in RevSure Agentic AI Platform

RevSure’s Agentic AI platform transforms static enrichment and scattered engagement signals into actionable revenue intelligence. With Custom Enrichment, teams can generate inferred attributes like persona classifications, buying roles, and ICP fit from existing data using configurable prompts. Combined with AI-prioritized lead, account, and opportunity lists delivered directly into Slack, RevSure ensures GTM teams stay aligned, adapt to shifting intent signals, and focus on the right actions in real time.

RevSure TeamMar 3, 20267 min read
Product Features

Introducing Data Enrichment Configuration: Multi-Vendor Enrichment Built for Modern GTM Teams

Data Enrichment Configuration in RevSure enables teams to orchestrate multi-vendor enrichment workflows with defined waterfall logic and sequencing control. Enriched contact attributes are written directly back to Salesforce and HubSpot, creating more complete and consistent records. This powers better prioritization, routing, and downstream GTM workflows across the revenue funnel.

RevSure TeamFeb 10, 20265 min read
Product Features

Salesforce & Marketo Writeback in RevSure: Turning Agent Intelligence Into Revenue Action

RevSure Salesforce & Marketo Writeback connects AI agent intelligence directly to your systems of record. Agent outputs such as real-time lead scores, enrichment, intent signals, and personalized messaging are automatically written back into Salesforce and Marketo. This ensures revenue teams always operate on current, AI-driven data and can act instantly without changing their existing workflows.

RevSure TeamJan 14, 20266 min read
Product Features

Powering AI Pipeline Intelligence with Best-in-Class Data Enrichment Integrations

Your pipeline is only as strong as the data fueling it. RevSure’s expanding enrichment ecosystem — with partners like LimaData, Autobound, Bitscale.ai, Apollo.io, G2, 5x5Data, and People Data Labs — ensures GTM teams always work with accurate, enriched, and up-to-date signals. By combining enriched data with AI-powered pipeline health and booking predictions, RevSure transforms enrichment from a hygiene task into a true revenue accelerator.

RevSure TeamAug 27, 20258 min read
Marketing

Identity Stitching Platforms for B2B Sales and Marketing: The Foundation of Accurate Attribution

Attribution models are only as accurate as the identities they’re built on—but most B2B data is fragmented across systems and sessions. This blog unpacks how identity resolution is the missing link for accurate attribution, better lead scoring, and trustworthy reporting. Learn how RevSure’s unified identity graph connects the dots across anonymous visits, duplicate CRM records, and multi-channel engagement to power smarter GTM execution. If your funnel feels fuzzy, the real issue might be your data.

RevSure TeamMay 29, 20257 min read
Marketing

Data Privacy and B2B Marketing Analytics: Navigating the New Landscape

Data privacy is reshaping B2B marketing—from how we track engagement to how we personalize and attribute campaign success. With the end of third-party cookies and evolving regulations like GDPR, marketers must shift to consent-based, first-party data strategies. This blog dives deep into how to balance analytics and compliance, build trust, and maintain performance in a privacy-first world.

Harry HawkMay 19, 20257 min read
Marketing

Best AI-Based Alternatives to Clearbit for Buyer Intelligence in 2025

Clearbit has long been a go-to for data enrichment, but AI-powered alternatives now offer deeper buyer intelligence, predictive analytics, and real-time insights. With 85% of B2B marketers already leveraging generative AI, the shift toward smarter engagement strategies is clear. This blog explores the top AI-driven Clearbit alternatives—RevSure, 6sense, Apollo.io, ZoomInfo, Leadfeeder, and Demandbase—highlighting their unique capabilities to help you optimize lead tracking, intent analysis, and sales conversions.

RevSure TeamMar 3, 20258 min read
AI

The Future of Sales Enablement: Top 5 Alternatives to Clay for B2B GTM Teams

Explore the future of sales enablement with our latest blog, comparing the top 5 alternatives to Clay. From AI-driven data enrichment to automated outreach, these solutions bring unique strengths to B2B teams looking to optimize their go-to-market strategies. Dive in to find the perfect fit for your business and enhance your sales efforts today!

RevSure TeamFeb 24, 20259 min read
AI

AI-Powered Data Enrichment: Automating Buyer Intelligence at Scale

Fragmented and incomplete data slow down sales and marketing teams—but AI is changing the game. This blog explores how AI-powered data enrichment automates buyer intelligence at scale, using LLMs, entity resolution, and real-time API integrations to create accurate, actionable buyer profiles. Learn how RevSure leverages AI to enhance data quality, personalize engagement, and prioritize high-intent leads for faster conversions.

RevSure TeamFeb 21, 20254 min read
Pipeline

Unleashing the Power of Buyer Intent Data for Pipeline Acceleration

Discover how leveraging buyer intent data can be a game-changer for accelerating your B2B pipeline. By combining internal and external signals—from website visits to event attendance—you can identify high-potential leads, personalize outreach, and improve timing to boost conversions. Dive into our blog to see practical strategies for integrating buyer intent data and aligning sales and marketing efforts for greater impact!

Harry HawkNov 14, 20246 min read
Marketing

Are Your Leads Falling Flat? Here’s How Data Enrichment Can Transform Your Marketing

Curious about how data enrichment can supercharge your B2B marketing? This blog explores how adding layers like firmographic and behavioral data turns basic lead details into valuable insights. With enriched profiles, you can improve personalization, optimize lead scoring, and boost audience segmentation—all leading to smarter decisions and higher ROI.

RevSure TeamOct 30, 20246 min read
Sales Intelligence

RevSure & Apollo: Better Data for Smarter Revenue Decisions

Discover how RevSure’s partnership with Apollo.io transforms data enrichment into smarter revenue decisions. By auto-filling prospect details and integrating enrichment into the full-funnel view, GTM teams can target the right accounts, personalize outreach, and cut wasted spend.

RevSure TeamFeb 16, 20232 min read