The challenge
A sudden spike in demo requests was flagged as suspicious. Vivien's team needed to trace the anomaly across campaigns, sources, and intent signals to understand the root cause and its impact on lead quality.
What RevSure did
Using RevSure's paid-search analytics, the team identified that Google's new AI-driven search expansion had broadened match types to semantically related queries. That expansion was driving irrelevant traffic and junk leads.
RevSure's diagnostics let them isolate the source, prune ineffective keywords, and optimize match controls before the spend kept compounding.
“We spotted a spike in demo requests being disqualified as spam and traced it back to Google Paid Search. Using RevSure AI, we traced the pattern to Google Paid Search, specifically queries with alternate spellings of our brand.”
Vivien TsuiHead of Marketing Operations, CaptivateIQ
The outcome
Spam submissions dropped measurably and the signal-to-noise ratio in lead flow improved, strengthening data integrity for downstream attribution and pipeline forecasting.